Advertising in Zee News
Per Aston Band
Per 30 Minutes Slot
Current Affairs and News
Weekly Viewers (000s)
Zee News is Zee Media Corporation’s Hindi News channel that covers both national and international news. Zee News was launched in 1999 and is one of the leading Hindi-News channels today. Zee News is one of the Hindi news Channels with the highest viewership, according to the BARC viewership data. Hence, Zee News Advertising is one of the best options for reaching out to your target audience.
In order to view Zee News channel online, please click on the link provided below:
|Media Day Marketing||Event Management|
Zee News Advertising is apt for organisations in B2B as well as B2C sectors. Logistics, Event Management, E-Commerce and FMCG sectors majorly advertise on Zee News. This is mainly due to the audience profile of the channel and the reach Zee News has across the country.
Step 1: Select the Media Option, Ad length, Time Band, Total number of Ads & Campaign Duration and Start Date.
In case you need any help with planning, please write to help@TheMediaAnt.com
|Media Option||Mixed Time/ Aston Band/ Scroller|
|Ad Length||10 sec/ 20 sec/ 30 sec|
|Time Band||All Day/ Morning/ Evening|
|Number of Ads per day||3/ 4/ 5|
|Campaign Duration||5 Days/ 10 Days/ 30 Days|
|Campaign Start Date||1st Jan/ 15th Feb/ 20th Aug|
Step 2: Email the filled table to help@TheMediaAnt.com or Create Package online at The Media Ant.
Step 3: We will check the ad space availability and other privileges like discounts, depending on the time of booking
Step 4: You need to submit the artwork and make the payment
Through the ad, the audience should be able to capture the facts, relate to them and recognize the brand.
For an ad to be recognised by the target audience, the ideal creative length should be 30-seconds long.
|Video Format||MPEG-2 or .MOV|
|Frame Rate||25 frames per second|
|Aspect Ratio||4:3 or 16:9|
A Telecast Certificate is generated on the Letter Head of Zee News (Zee Media Corporation) stating the exact date and time of the played spots. The Telecast Certificate is generated on the last date of every month.
Q: What is FCT?
A. FCT- Free Commercial Time. Referred to the time allowed by broadcasters for advertisers to run ad campaigns. FCT is measured in seconds.
Q: What factors determine Zee News Advertisement Rates?
A. Zee News Advertisement Rates would vary with the following factors-
Q: What are Aston bands, L-Bands and Scrollers? How will they add value to my brand?
Q: What is Mixed Time Band?
A. Mixed Time Band is also called as Run of Day-part (RODP) time band. The ads can appear anytime during a specific timeband, such as 6 AM- 5 PM pre-defined by the channel. This enables the channel to manage inventory.
Q: What is the lead time for advertising on Zee News?
A. The lead time for advertising on Zee News is 1-day.
Q: Why should I advertise on Zee News through The Media Ant? A. The Media Ant is the most trusted Zee News Advertising Agency. Through our partnership of many years with Zee News, we get the best-discounted rates for our clients and ensure hassle-free and on-time campaign execution. You can check the Zee News Advertising Rates under the ‘MEDIA OPTIONS & PRICING’ tab or contact us by writing to Help@TheMediaAnt.Com.
Costs are determined by the number of viewers and how sought-after the programming is, as well as the breadth of the campaign. So there is an opportunity for everyone – regardless of budget!
Zee News Advertising can be broken into two main costs, Creative (the making of your advert) and Media (the cost of placing it on a Colors channel).
In general Zee News channel price is set by DLVP and most broadcasters trade at either a discount or premium depending a number of variables:
For the cost mentioned on the site how many times would my ad be shown?
Shared rate for Television is per second. Let me explain this through an example.
Rate Star Plus - Rs 2,000 per sec
Length of your ad - 20 seconds
So every time your ad gets played, you would need to pay Rs 2000 X 20 = Rs 40,000
Now, if you play this ad 10 times it would cost Rs 40,000 X 10 = Rs 400,000