Media Ant
Advertising in STAR Sports 1
Popular Options

Video Ad

Per Second

Card Rate

₹ 400

Offer Rate

₹ 330
Other Options

Packages - Live Cricket Matches

Per Package

Card Rate

₹ 4,200,000

Offer Rate

₹ 3,500,000
**18% GST is applicable on the above rates

Language

English

Genre

Sports

Weekly Viewers (000s)
('000)

100,008

Teleshopping Options

No

About STAR Sports 1 Advertising

Why advertise on Star Sports 1?

Star Sports 1 is the flagship channel of all the Star Sports channels telecast by Star Network. Star Sports 1 telecasts live Cricket, Football, Tennis and other sports from across the globe. The IPL telecast rights has been won by STAR India and will be telecast on 8 channels of Star Sports in various languages.

For prices of Live Programmes, contact us at help@themediaant.com.

IPL 2019 is Here, How to Leverage TV Advertising?

About IPL 2019

8 teams from 8 regions of India will clash between 23rd March 2019 to 12th May 2019.

IPL 2019 Schedule


Why IPL Advertising on Star Sports?
  • Cricket is one of the many sports that most of the Indians prefer to watch and television advertising can reach out to the masses in India. 
  • The IPL season is the best opportunity for advertisers to grab because the viewership of the channels telecasting IPL skyrocket and at this time, all eyes would be on Star Sports. 
  • During IPL 2018, the viewership of Star Sports was a whopping 1210 million! The viewership of the most-viewed match was 55.6 mn and the figures are expected to grow. 
  •  Star India holding the rights for the IPL is a delight for advertisers because, if you buy 1 spot, it is aired across all the feeds of Star Sports channels. 
  • Star Sports is available in various languages and the advertiser is assured of people from all across India watches the ad.​
List of channels included for IPL 2019 advertising
Channel NameFormat
Star Sports 1SD and HD
Star Sports 1 HindiSD and HD
Star Sports 1 TamilSD
Star Sports 1 TeluguSD
Star Sports 1 BanglaSD
Star Sports 1 KannadaSD
IPL Packages to Reckon on
To advertise during IPL implies high-returns and recognition of your brand among the masses. Please find below the customisations you'd like and we will curate a plan.
Option 1 - Advertising on alternate matches or for half the season
Option 2 - Advertising when a particular team plays. Will be the best option for brands that requires regional targeting.
Option 3 - Advertise for the entire tournament.
Option 4 - Advertise during high-impact matches such as opening match, play-offs and finals.
* Customisations are welcome.
Trends from IPL 2018

4 of the most-viewed matches- 

  • MI vs CSK (35.9 mn)
  • RCB vs KKR (35.1 mn)
  • KKR vs CSK (32.7 mn) 
  • Finals - CSK and SRH (55.6 mn) 

Execution Process

Steps in Execution

Step 1: Select the Media Option, Ad length, Time Band, Total number of Ads & Campaign Duration and Start Date. 

In case you need any help with planning, please write to help@TheMediaAnt.com


VariablesSample Variable Selections
Media OptionMixed Time/ Aston Band/ Scroller
Ad Length10 sec/ 20 sec/ 30 sec
Time BandAll Day/ Morning/ Evening
Number of Ads per day3/ 4/ 5
Campaign Duration5 Days/ 10 Days/ 30 Days
Campaign Start Date1st Jan/ 15th Feb/ 20th Aug

Step 2: Email the filled table to help@TheMediaAnt.com or Create Package online at The Media Ant.

Step 3: We will check the ad space availability and other privileges like discounts, depending on the time of booking

Step 4: You need to submit the artwork and make the payment

How do I know my ad has been placed?

The precise spot timings of the Advertisement will be sent to the client for verification.

Events Calendar

Click here to view the events calendar of Star Sports.

Why Advertising In STAR Sports 1 Works

STAR Sports 1 is the most effective advertising medium. It generates the most profit, creates more sales and consistently outperforms everything else. STAR Sports 1 Television stands head and shoulders above other media in driving business results.

STAR Sports 1 Advertising Has Unbeatable Scale And Reach

STAR Sports 1 is enormous and by far the most popular medium for all age groups. It is the TV channel's unique ability to deliver huge audience figures in a short space of time that is part of the reason it is the most effective type of advertising around.

STAR Sports 1 Ads Are Vital For Long-Term Success

STAR Sports 1 advertising has many short-term effects, such as driving sales, creating spikes in online search and creating word of mouth on and offline. It works and it works fast. However, immediate success is only one part of STAR Sports 1 channel's power. The effects of STAR Sports 1 Television advertising accumulate over time; the longer you advertise, the bigger the effect. It is vital for long-term success.

STAR Sports 1 Campaign Cost

Costs are determined by the number of viewers and how sought-after the programming is, as well as the breadth of the campaign. So there is an opportunity for everyone – regardless of budget!

STAR Sports 1 Advertising can be broken into two main costs, Creative (the making of your advert) and Media (the cost of placing it on a Colors channel).

In general STAR Sports 1 channel price is set by DLVP and most broadcasters trade at either a discount or premium depending a number of variables:

  • Seasonality- costs vary by month (summer tends to be cheaper than autumn for example)
  • Advertiser demand - If there is a high demand for STAR Sports 1 Television advertising in the marketplace, you will pay more
  • Time length of the creative - 30 seconds is an industry standard, if the length of your advert is shorter or longer than this, the costs will vary accordingly Time of day - Certain day parts are more expensive than others (i.e. early evening peak) as this is when most Indian viewers are tuning in.

Who We Are

We’re The Media Ant, India’s favorite independent TV advertising agency among small and medium-sized businesses. We believe the India’s enterprising culture is something to be celebrated, which is why we’ve made it our mission to provide a targeted TV buying service that supports sustainable business growth at low TV advertising costs. We represent 971 TV channels – more than any other Indian agency – and now we want to join forces with you!

Question:

For the cost mentioned on the site how many times would my ad be shown?

Answer:

Shared rate for Television is per second. Let me explain this through an example. 

Rate Star Plus - Rs 2,000 per sec

Length of your ad - 20 seconds

So every time your ad gets played, you would need to pay Rs 2000 X 20 = Rs 40,000


Now, if you play this ad 10 times it would cost Rs 40,000 X 10 = Rs 400,000


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