Per Aston Band
Weekly Viewers (000s)
A brand can reach out to complete India in a single instance on Television. Television advertising is popular because it has the lowest cost per reach in comparison to other media verticals. It also has the added advantage of reaching out to users multiple times. Television ads engage with two senses of humans- eyes and ears, which is more impactful. Some popular TV channels in India are Star Plus, Zee TV, Colors, Aaj Tak and Star Sports.
Star Plus is Star Network’s Hindi general entertainment channel that broadcasts various entertainment shows like daily-soap operas, comedies, reality shows and other entertainment programmes. Star Plus is one of the leading Hindi-entertainment channels today.
Star has come up with integrative ways to advertise on their channels. The USP here is we can work around a client, their idea and budget to create something customized that works for them perfectly.
Click here to know more!
Star Plus is one of the few National channels that has Geo-targeting options. Select Video Ad under Media Options & Pricing to know more.
Television Advertising options can be divided into 2 main categories:
|6)||Short Term Performance||No|
|7)||Long Term Brand Building||Yes|
|Cadbury, Odonil, Surf Excel, Horlicks, Complan, Colgate||FMCG|
|Birla TMT, Nerolac Paints||B2B|
|JMD Cargo Services||Logistics|
Step 1: Planning: Select the Media Option, Ad length, Time Band, Total number of Ads, Campaign Duration and Start Date
In case you need any help with planning, please write to help@TheMediaAnt.com, if not the above details can be mailed to us on the same ID or Create Package online at The Media Ant
Step 2: We will check the ad space availability and other privileges like discounts, depending on the time of booking
Step 3: Submit the artwork and make the payment
Step 4: Campaign execution: Tentative log timings will be shared on a daily basis so the client can watch their Ads live
|Frame Rate||25 frames per second|
|Aspect Ratio||4:3 or 16:9|
|Video Bit Rate||50 MBit/ S|
|Audio Sample Rate||48 kHz|
Our mission is to provide our clients cost effective television advertising, allowing them to reach thousands of potential customers across the country. We can guarantee quality and on-time delivery. The Media Ant is uniquely positioned to help you grow your business with highly effective television advertising. We as an advertising agency provide advertisers with the opportunity to target key professionals. Television advertising can be an expensive business, and that's why we take time to study you and your market to ensure that your budget is well spent. We guarantee you the best rates for television advertising.
Costs are determined by the number of viewers and how sought-after the programming is, as well as the breadth of the campaign. So there is an opportunity for everyone – regardless of budget!
STAR Plus Advertising can be broken into two main costs, Creative (the making of your advert) and Media (the cost of placing it on a Colors channel).
In general STAR Plus channel price is set by DLVP and most broadcasters trade at either a discount or premium depending a number of variables:
For the cost mentioned on the site how many times would my ad be shown?
Shared rate for Television is per second. Let me explain this through an example.
Rate Star Plus - Rs 2,000 per sec
Length of your ad - 20 seconds
So every time your ad gets played, you would need to pay Rs 2000 X 20 = Rs 40,000
Now, if you play this ad 10 times it would cost Rs 40,000 X 10 = Rs 400,000
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