Sony TV is Sony Pictures Network’s Hindi general entertainment channel that broadcasts various entertainment shows like daily-soap operas, reality shows and other entertainment programmes. Sony TV was launched in 1995 and is one of the leading Hindi-entertainment channels today. Sony TV is one of the top Hindi Entertainment channels according to the BARC viewership data. 

In order to view  Sony TV channel online, please click on the link provided below: 
Link to Sony TV Channel online

Sony TV has a viewership share of 16% among the top 10 Hindi-Entertainment Channels in the urban market.>

Sony TV Advertising is apt for organisations in B2B as well as B2C sectors. E-commerce, NGOs, Consumer Durables, Real Estate, Electronics and FMCG sectors majorly advertise on Sony TV. This is mainly due to the audience profile of the channel and the reach Sony TV has across the country.

Step 1: Select the Media Option, Ad length, Time Band, Total number of Ads & Campaign Duration and Start Date. 

In case you need any help with planning, please write to help@TheMediaAnt.com

Step 2: Email the filled table to help@TheMediaAnt.com or Create Package online at The Media Ant.

Step 3: We will check the ad space availability and other privileges like discounts, depending on the time of booking

Step 4: You need to submit the artwork and make the payment

Through the ad, the audience should be able to capture the facts, relate to them and recognize the brand. 
For an ad to be recognised by the target audience, the ideal creative length should be 30-seconds long.

A Telecast Certificate is generated on the Letter Head of Sony Entertainment Television stating the exact date and time of the played spots. The Telecast Certificate is generated on the last date of every month.

In addition to Sony Sab, you can explore the following options:

Star Plus

Zee TV

Star Bharat

Other Hindi Entertainment Channels

Q: What is FCT?

A. FCT- Free Commercial Time. Referred to the time allowed by broadcasters for advertisers to run ad campaigns. FCT is measured in seconds. 

Q: What factors determine the ad-rates?

A. The rates vary with the following factors-

• Seasonality- Consider the period of the year you intend to advertise based on the desired campaign outcome and budget. Rates shoot-up during world television premieres, award shows and during the launch of popular shows.
• Volume- Larger the campaign size, greater the discounts.
• Inventory- The channel’s inventory determines the rates. If there is a high-demand, the rates increase.
• Time Band- Viewership varies across the day. Evening Prime Time has the highest viewership on Sony TV. The rates are based on the time band you choose.

Q: What is Mixed Time Band?

A. Mixed Time Band is also called as Run of Day-part (RODP) time band. The ads can appear anytime during a specific time band, such as 8 AM- 5:30 PM pre-defined by the channel.