Advertising in Sony Entertainment Television
Popular Options

Video Ad

Per Second / Per Frequency

Card Rate

₹ 3,200

Offer Rate

₹ 2,300
Get Rates
**18% GST is applicable on the above rates

Language

Hindi

Genre

Entertainment

Weekly Viewers (000s)
('000)

145,056

About Sony Entertainment TV Advertising

Why advertise on Sony TV?

Sony TV is Sony Pictures Network’s Hindi general entertainment channel that broadcasts various entertainment shows like daily-soap operas, reality shows and other entertainment programmes. Sony TV was launched in 1995 and is one of the leading Hindi-entertainment channels today. Sony TV is one of the top Hindi Entertainment channels according to the BARC viewership data. 

View Media

In order to view  Sony TV channel online, please click on the link provided below: 
Link to Sony TV Channel online

Facts and Figures of Sony TV

Sony TV has a viewership share of 16% among the top 10 Hindi-Entertainment Channels in the urban market.>

Who should advertise on Sony Entertainment Television

Past Advertisers
CategoryAdvertiser
FMCGCadbury, Odonil, Surf Excel, Horlicks, Complan, Colgate
AutomobileToyota, Hyundai
ElectronicsVivo
EntertainmentShen Yun
B2BBirla TMT, Nerolac Paints
Heavy EngineeringCaterpillar
E-CommerceSoomzone
LogisticsJMD Cargo Services
HealthcareNamma Homeopathy

 Sony Entertainment Television Advertising is apt for organizations in B2B as well as B2C sectors. E-commerce, NGOs, Consumer Durables, Real Estate, Electronics and FMCG sectors majorly advertise on  Sony Entertainment Television . This is mainly due to the audience profile of the channel and the reach  Sony Entertainment Television has.

Execution Process and Media Specifications

Steps in Execution

Step 1: Select the Media Option, Ad length, Time Band, Total number of Ads & Campaign Duration and Start Date.
In case you need any help with planning, please write to help@TheMediaAnt.com

AttributesOptions
Media OptionMixed Time/Aston Band/Scroller
Ad Length10 sec/20 sec/30 sec
Time BandAll Day/Morning Evening
Number of Ads per day3/4/5
Campaign Duration5 Days/10 Days/30 Days
Campaign Start Datedd/mm/yyyy

Step 2: Email the filled table to help@TheMediaAnt.com or Create Package online at The Media Ant.

Step 3: We will check the ad space availability and other privileges like discounts, depending on the time of booking

Step 4: Submit the artwork and make the payment


Commercial Specifications of Sony Entertainment Television
ParticularsSpecifications
Video FormatMPEG-2/.MOV/.MXF/MP4
Resolution720x576 pixels
Frame Rate25 frames per second
Aspect Ratio4:3 or 16:9
Video Bit Rate50 MBit/ S
Audio Sample Rate48 kHz

Frequently Asked Questions

Q: What is FCT?

A. FCT- Free Commercial Time. Referred to the time allowed by broadcasters for advertisers to run ad campaigns. FCT is measured in seconds.


Q: What factors determine the ad-rates?


A. The rates vary with the following factors-

Seasonality- Consider the period of the year you intend to advertise based on the desired campaign outcome and budget. Rates shoot-up during world television premieres, award shows and during the launch of popular shows.
Volume- Larger the campaign size, greater the discounts.
Inventory- The channel’s inventory determines the rates. If there is a high-demand, the rates increase.
Time Band- Viewership varies across the day. The rates are based on the time band you choose.

Q: What are Aston bands? How will they add value to my brand?

Aston Bands-It’s a strip that contains the advertising content. It is played for a duration of 10-seconds at the bottom of the screen when the programming content is being played. Aston bands grab the attention of the viewers as it’s featured during the programme watched by millions.

Q: What is Mixed Time Band?

A. Mixed Time Band is also called as Run of Day-part (RODP) time band. The ads can appear anytime during a specific time band, such as 7 AM- 11 PM pre-defined by the channel.

Q: What is the lead time for advertising on Sony Entertainment Television?

A. The lead time for advertising on Sony Entertainment Television is 2-days.

Why Advertising In Sony Entertainment Television Works

Sony Entertainment Television is the most effective advertising medium. It generates the most profit, creates more sales and consistently outperforms everything else. Sony Entertainment Television Television stands head and shoulders above other media in driving business results.


Sony Entertainment Television Advertising Has Unbeatable Scale And Reach
Sony Entertainment Television is enormous and by far the most popular medium for all age groups. It is the TV channel's unique ability to deliver huge audience figures in a short space of time that is part of the reason it is the most effective type of advertising around.

Sony Entertainment Television Ads Are Vital For Long-Term Success
Sony Entertainment Television advertising has many short-term effects, such as driving sales, creating spikes in online search and creating word of mouth on and offline. It works and it works fast. However, immediate success is only one part of Sony Entertainment Television channel's power. The effects of Sony Entertainment Television Television advertising accumulate over time; the longer you advertise, the bigger the effect. It is vital for long-term success.

Sony Entertainment Television Campaign Cost
Costs are determined by the number of viewers and how sought-after the programming is, as well as the breadth of the campaign. So there is an opportunity for everyone – regardless of budget!

Sony Entertainment Television Advertising can be broken into two main costs, Creative (the making of your advert) and Media (the cost of placing it on a Colors channel).

In general Sony Entertainment Television channel price is set by DLVP and most broadcasters trade at either a discount or premium depending a number of variables:

Seasonality- costs vary by month (summer tends to be cheaper than autumn for example)
Advertiser demand - If there is a high demand for Sony Entertainment Television Television advertising in the marketplace, you will pay more
Time length of the creative - 30 seconds is an industry standard, if the length of your advert is shorter or longer than this, the costs will vary accordingly 
Time of day - Certain day parts are more expensive than others (i.e. early evening peak) as this is when most Indian viewers are tuning in.

The Media Ant- Sony Entertainment Television TV Advertising Agency

We’re The Media Ant, India’s favorite independent TV advertising agency among small and medium-sized businesses. We believe India's enterprising culture is something to be celebrated, which is why we’ve made it our mission to provide a targeted TV buying service that supports sustainable business growth at low TV advertising costs. We represent 971 TV channels – more than any other Indian agency – and now we want to join forces with you!

Why Advertising In Sony Entertainment Television Works

Sony Entertainment Television is the most effective advertising medium. It generates the most profit, creates more sales and consistently outperforms everything else. Sony Entertainment Television Television stands head and shoulders above other media in driving business results.

Sony Entertainment Television Advertising Has Unbeatable Scale And Reach

Sony Entertainment Television is enormous and by far the most popular medium for all age groups. It is the TV channel's unique ability to deliver huge audience figures in a short space of time that is part of the reason it is the most effective type of advertising around.

Sony Entertainment Television Ads Are Vital For Long-Term Success

Sony Entertainment Television advertising has many short-term effects, such as driving sales, creating spikes in online search and creating word of mouth on and offline. It works and it works fast. However, immediate success is only one part of Sony Entertainment Television channel's power. The effects of Sony Entertainment Television Television advertising accumulate over time; the longer you advertise, the bigger the effect. It is vital for long-term success.

Sony Entertainment Television Campaign Cost

Costs are determined by the number of viewers and how sought-after the programming is, as well as the breadth of the campaign. So there is an opportunity for everyone – regardless of budget!

Sony Entertainment Television Advertising can be broken into two main costs, Creative (the making of your advert) and Media (the cost of placing it on a Colors channel).

In general Sony Entertainment Television channel price is set by DLVP and most broadcasters trade at either a discount or premium depending a number of variables:

  • Seasonality- costs vary by month (summer tends to be cheaper than autumn for example)
  • Advertiser demand - If there is a high demand for Sony Entertainment Television Television advertising in the marketplace, you will pay more
  • Time length of the creative - 30 seconds is an industry standard, if the length of your advert is shorter or longer than this, the costs will vary accordingly Time of day - Certain day parts are more expensive than others (i.e. early evening peak) as this is when most Indian viewers are tuning in.

Who We Are

We’re The Media Ant, India’s favorite independent TV advertising agency among small and medium-sized businesses. We believe the India’s enterprising culture is something to be celebrated, which is why we’ve made it our mission to provide a targeted TV buying service that supports sustainable business growth at low TV advertising costs. We represent 971 TV channels – more than any other Indian agency – and now we want to join forces with you!

Question:

For the cost mentioned on the site how many times would my ad be shown?

Answer:

Shared rate for Television is per second. Let me explain this through an example. 

Rate Star Plus - Rs 2,000 per sec

Length of your ad - 20 seconds

So every time your ad gets played, you would need to pay Rs 2000 X 20 = Rs 40,000


Now, if you play this ad 10 times it would cost Rs 40,000 X 10 = Rs 400,000

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