Advertising in Hathway Digital
Popular Options

Video Ad

Per Second

Card Rate

₹ 20

Offer Rate

₹ 18
Default Landing Channel

Default Landing Channel

Per Day

Card Rate

₹ 1,65,000

Offer Rate

₹ 1,37,500
Premium Options
S&S banner

Guide, Mon-Sun

Per Day

Card Rate

₹ 11,880

Offer Rate

₹ 9,900
Guide Banner

S&S Banner, Mon-Sun

Per Day

Card Rate

₹ 1,12,200

Offer Rate

₹ 93,500
**18% GST is applicable on the above rates

Language

Hindi,English

Genre

DTH & Cable Network

Teleshopping Options

No

About

Hathway Digital is one of the largest Digital Cable TV Services provider in India. Get Discounted Price, Reach and list of popular programs for Hathway DIGITAL at The Media Ant.

Hathway Digital has five exclusive channels nationally, namely, Home Theatre, CCC, Divine, Lamhe, and DJay. The Hathway-exclusive regional channels are H Flicks 1, H Flicks 2, Yuva, H BTV News and C Channel. One can choose to advertise either on the national channels or regional channels.

For Guide and Default Landing Channel-

  • You can advertise your brand in the regions of your choice.
  • Exclusivity- You can either choose options of advertising your brand exclusively by choosing the exclusive option or advertise along with other brands choosing the non-exclusive option. If you chose the non-exclusive option, your ad will appear in a loop along with 3-5 other brands throughout the day.

Execution Process

Step 1: Select Variables: Media Option, Ad length, Time Band, Total number of Ads & Campaign Duration and Start Date. 

In case you need any help with planning, please write to help@TheMediaAnt.com


VariablesSample Variable Selections
Media OptionMixed Time/ Aston Band/ Scroller
Ad Length10 sec/ 20 sec/ 30 sec
Time BandAll Day/ Morning/ Evening
Number of Ads per day3/ 4/ 5
Campaign Duration5 Days/ 10 Days/ 30 Days
Campaign Start Date1st Jan/ 15th Feb/ 20th Aug

Step 2: Email the filled table to help@TheMediaAnt.com or Create Package online at The Media Ant.

Step 3: We will check the ad space availability and other privileges like discounts, depending on the time of booking

Step 4: You need to submit the artwork and make the payment


How do I know my ad has been placed?

The precise spot timings of the Advertisement will be sent to the client for verification.

Why Advertising In Hathway Digital Works

Hathway Digital is the most effective advertising medium. It generates the most profit, creates more sales and consistently outperforms everything else. Hathway Digital Television stands head and shoulders above other media in driving business results.

Hathway Digital Advertising Has Unbeatable Scale And Reach

Hathway Digital is enormous and by far the most popular medium for all age groups. It is the TV channel's unique ability to deliver huge audience figures in a short space of time that is part of the reason it is the most effective type of advertising around.

Hathway Digital Ads Are Vital For Long-Term Success

Hathway Digital advertising has many short-term effects, such as driving sales, creating spikes in online search and creating word of mouth on and offline. It works and it works fast. However, immediate success is only one part of Hathway Digital channel's power. The effects of Hathway Digital Television advertising accumulate over time; the longer you advertise, the bigger the effect. It is vital for long-term success.

Hathway Digital Campaign Cost

Costs are determined by the number of viewers and how sought-after the programming is, as well as the breadth of the campaign. So there is an opportunity for everyone – regardless of budget!

Hathway Digital Advertising can be broken into two main costs, Creative (the making of your advert) and Media (the cost of placing it on a Colors channel).

In general Hathway Digital channel price is set by DLVP and most broadcasters trade at either a discount or premium depending a number of variables:

  • Seasonality- costs vary by month (summer tends to be cheaper than autumn for example)
  • Advertiser demand - If there is a high demand for Hathway Digital Television advertising in the marketplace, you will pay more
  • Time length of the creative - 30 seconds is an industry standard, if the length of your advert is shorter or longer than this, the costs will vary accordingly Time of day - Certain day parts are more expensive than others (i.e. early evening peak) as this is when most Indian viewers are tuning in.

Who We Are

We’re The Media Ant, India’s favorite independent TV advertising agency among small and medium-sized businesses. We believe the India’s enterprising culture is something to be celebrated, which is why we’ve made it our mission to provide a targeted TV buying service that supports sustainable business growth at low TV advertising costs. We represent 971 TV channels – more than any other Indian agency – and now we want to join forces with you!

Question:

For the cost mentioned on the site how many times would my ad be shown?

Answer:

Shared rate for Television is per second. Let me explain this through an example. 

Rate Star Plus - Rs 2,000 per sec

Length of your ad - 20 seconds

So every time your ad gets played, you would need to pay Rs 2000 X 20 = Rs 40,000


Now, if you play this ad 10 times it would cost Rs 40,000 X 10 = Rs 400,000


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