Advertising in News18 Odia (Previously ETV Odia)

Advertising in News18 Odia (Previously ETV Odia)
    Advertising in News18 Odia (Previously ETV Odia)
    Popular Options

    Video Ad

    Per Second

    Card Rate

    ₹ 41

    Offer Rate

    ₹ 39
    **18% GST is applicable on the above rates




    Current Affairs and News

    Weekly Viewers (000s)


    Teleshopping Options


    News18 Odia is a Odia TV Channel in the News Genre. Get Discounted Price, Reach and list of popular programs for News18 Odia at The Media Ant.

    This channel takes teleshopping ads

    Why Advertising In News18 Odia (Previously ETV Odia) Works

    News18 Odia (Previously ETV Odia) is the most effective advertising medium. It generates the most profit, creates more sales and consistently outperforms everything else. News18 Odia (Previously ETV Odia) Television stands head and shoulders above other media in driving business results.

    News18 Odia (Previously ETV Odia) Advertising Has Unbeatable Scale And Reach

    News18 Odia (Previously ETV Odia) is enormous and by far the most popular medium for all age groups. It is the TV channel's unique ability to deliver huge audience figures in a short space of time that is part of the reason it is the most effective type of advertising around.

    News18 Odia (Previously ETV Odia) Ads Are Vital For Long-Term Success

    News18 Odia (Previously ETV Odia) advertising has many short-term effects, such as driving sales, creating spikes in online search and creating word of mouth on and offline. It works and it works fast. However, immediate success is only one part of News18 Odia (Previously ETV Odia) channel's power. The effects of News18 Odia (Previously ETV Odia) Television advertising accumulate over time; the longer you advertise, the bigger the effect. It is vital for long-term success.

    News18 Odia (Previously ETV Odia) Campaign Cost

    Costs are determined by the number of viewers and how sought-after the programming is, as well as the breadth of the campaign. So there is an opportunity for everyone – regardless of budget!

    News18 Odia (Previously ETV Odia) Advertising can be broken into two main costs, Creative (the making of your advert) and Media (the cost of placing it on a Colors channel).

    In general News18 Odia (Previously ETV Odia) channel price is set by DLVP and most broadcasters trade at either a discount or premium depending a number of variables:

    • Seasonality- costs vary by month (summer tends to be cheaper than autumn for example)
    • Advertiser demand - If there is a high demand for News18 Odia (Previously ETV Odia) Television advertising in the marketplace, you will pay more
    • Time length of the creative - 30 seconds is an industry standard, if the length of your advert is shorter or longer than this, the costs will vary accordingly Time of day - Certain day parts are more expensive than others (i.e. early evening peak) as this is when most Indian viewers are tuning in.

    Who We Are

    We’re The Media Ant, India’s favorite independent TV advertising agency among small and medium-sized businesses. We believe the India’s enterprising culture is something to be celebrated, which is why we’ve made it our mission to provide a targeted TV buying service that supports sustainable business growth at low TV advertising costs. We represent 971 TV channels – more than any other Indian agency – and now we want to join forces with you!


    For the cost mentioned on the site how many times would my ad be shown?


    Shared rate for Television is per second. Let me explain this through an example. 

    Rate Star Plus - Rs 2,000 per sec

    Length of your ad - 20 seconds

    So every time your ad gets played, you would need to pay Rs 2000 X 20 = Rs 40,000

    Now, if you play this ad 10 times it would cost Rs 40,000 X 10 = Rs 400,000