Media Ant
Advertising in ET Now
Popular Options

Video Ad

Per Second

Card Rate

₹ 420

Offer Rate

₹ 175
Premium Options

Aston Band

Per Aston Band

Card Rate

₹ 5,520

Offer Rate

₹ 4,600


Per L-Band

Card Rate

₹ 9,720

Offer Rate

₹ 8,100
Other Options


Per Week

Card Rate

₹ 23,667

Offer Rate

₹ 20,580
**18% GST is applicable on the above rates




Business News

Weekly Viewers (000s)


Teleshopping Options


About ET Now Advertising

Why advertise in ET Now?

ET Now is a Times Group's Business News Channel in English. ET Now focuses on stock-market specific news and business news that covers a wide-range of B2B business categories like finance, IT, real estate, energy, aviation, health and automobiles. ET Now has got the second-highest viewership among other English Business News channels according to the BARC viewership data. ET Now was launched in the year 2009 and is one of the leading business news channel in English.

One can advertise either on the All India Feed of ET Now or in the regional feed of ET Now for a geo-targeted approach towards advertising.

View Media

To view ET Now channel online, please click on the link provided below:
Link to ET Now Live

Facts and Figures of ET Now
  • ET Now has a viewership of 176(in '000s) making it the number 2 channel in the English business-news genre. ​
  • ET Now has a viewership share of 25% among the top 5 English business-news channels.
List of Programmes on ET Now
ProgrammesTelecast Time
India Development Debate6:00 AM
Market Cafe7:00 AM
The Market8:00 AM
Buy Now Sell Now - The Stock Game11:00 AM
Market Fatafat11:30 AM
Markets @ Noon12:00 PM
Markets @ Lunch1:00 PM
Market Fatafat1:30 PM
Closing Trades2:00 PM
Buy Now Sell Now Weekend4:00 PM
Your Trades4:30 PM
India Now @ 55:00 PM
The Money Show5:30 PM
India Now @ 66:00 PM
Start Up Central6:30 PM
India Now @ 77:00 PM
India Tonight8:00 PM
India Development Debate9:00 PM
Top 10 @ 1010:00 PM
India Development Debate11:00 PM

Who should advertise on ET Now?

Past Advertisers
HDFC BankBanking

Execution Process

Steps in Execution

Step 1: Select the Ad length, Time Band, Total number of Ads & Campaign Duration.

In case you need any help with planning, please write to

Media OptionMixed Time/ Aston Band/ Scroller
Ad Length10 sec/ 20 sec/ 30 sec
Time BandAll Day/ Morning/ Evening
Number of Ads per day3/ 4/ 5
Campaign Duration5 Days/ 10 Days/ 30 Days
Campaign Start Date25th Jun/ 14th Dec/ 2nd Mar

Step 2: Email the filled table to or Create Package online at The Media Ant.

Step 3: We will check the ad space availability and other privileges like discounts, depending on the time of booking

Step 4: You need to submit the artwork and make the payment

How do I know my ad has been placed?

A Telecast Certificate is generated on the Letter Head of ET Now (Times Group) stating the exact date and time of the played spots. The Telecast Certificate is generated on the last date of every month.

What should be the ideal creative length for my ad?

Through the ad, the audience should be able to capture the facts, relate to them and recognize the brand.
For an ad to be recognised by the target audience, the ideal creative length should be 30-seconds long.

Similar Media

Frequently Asked Questions

Q: What is FCT?

A. FCT- Free Commercial Time. Referred to the time allowed by broadcasters for advertisers to run ad campaigns. FCT is measured in seconds.

Q: What factors determine the ad-rates?

A. The rates vary with the following factors-

  • Seasonality- Consider the period of the year you intend to advertise based on the desired campaign outcome and budget. Rates during events like union budget and IPOs of big companies shoot-up, but will assure excellent reach.
  • Volume- Larger the campaign size, greater the discounts.
  • Inventory- The channel’s inventory determines the rates. If there is a high-demand, the rates increase.
  • Time Band- Viewership varies across the day. Market hours have the highest viewership on ET Now. The rates are based on the time band you choose.

Q: What are Aston bands, L-Bands and Scrollers? How will they add value to my brand?

  • Aston Bands- It’s a strip that contains the advertising content. It is played for a duration of 10-seconds at the bottom of the screen when the programming content is being played. Aston bands grab the attention of the viewers as it’s featured during the programme.
  • L-Bands- L-Band is an L-shaped graphical advertisement that occupies two-sides of the screen giving your brand a good exposure while the programming content is being played.
  • Scroller- Text runs across the bottom of the TV screen. The minimum exposure is 50-60 times per day.

Q: What is Mixed Time Band?

A. Mixed Time Band is also called as Run of Day-part (RODP) time band. The ads can appear anytime during a specific timeband, such as 6 AM- 5 PM pre-defined by the channel. This enables the channel to manage inventory.

Q: What is the lead time for advertising on ET Now?

A. The lead time for advertising on ET Now is 1-day.


Why Advertising In ET Now Works

ET Now is the most effective advertising medium. It generates the most profit, creates more sales and consistently outperforms everything else. ET Now Television stands head and shoulders above other media in driving business results.

ET Now Advertising Has Unbeatable Scale And Reach

ET Now is enormous and by far the most popular medium for all age groups. It is the TV channel's unique ability to deliver huge audience figures in a short space of time that is part of the reason it is the most effective type of advertising around.

ET Now Ads Are Vital For Long-Term Success

ET Now advertising has many short-term effects, such as driving sales, creating spikes in online search and creating word of mouth on and offline. It works and it works fast. However, immediate success is only one part of ET Now channel's power. The effects of ET Now Television advertising accumulate over time; the longer you advertise, the bigger the effect. It is vital for long-term success.

ET Now Campaign Cost

Costs are determined by the number of viewers and how sought-after the programming is, as well as the breadth of the campaign. So there is an opportunity for everyone – regardless of budget!

ET Now Advertising can be broken into two main costs, Creative (the making of your advert) and Media (the cost of placing it on a Colors channel).

In general ET Now channel price is set by DLVP and most broadcasters trade at either a discount or premium depending a number of variables:

  • Seasonality- costs vary by month (summer tends to be cheaper than autumn for example)
  • Advertiser demand - If there is a high demand for ET Now Television advertising in the marketplace, you will pay more
  • Time length of the creative - 30 seconds is an industry standard, if the length of your advert is shorter or longer than this, the costs will vary accordingly Time of day - Certain day parts are more expensive than others (i.e. early evening peak) as this is when most Indian viewers are tuning in.

Who We Are

We’re The Media Ant, India’s favorite independent TV advertising agency among small and medium-sized businesses. We believe the India’s enterprising culture is something to be celebrated, which is why we’ve made it our mission to provide a targeted TV buying service that supports sustainable business growth at low TV advertising costs. We represent 971 TV channels – more than any other Indian agency – and now we want to join forces with you!


For the cost mentioned on the site how many times would my ad be shown?


Shared rate for Television is per second. Let me explain this through an example. 

Rate Star Plus - Rs 2,000 per sec

Length of your ad - 20 seconds

So every time your ad gets played, you would need to pay Rs 2000 X 20 = Rs 40,000

Now, if you play this ad 10 times it would cost Rs 40,000 X 10 = Rs 400,000