Advertising in ET Now
Per Aston Band
Weekly Viewers (000s)
ET Now is a Times Group's Business News Channel in English. ET Now focuses on stock-market specific news and business news that covers a wide-range of B2B business categories like finance, IT, real estate, energy, aviation, health and automobiles. ET Now has got the second-highest viewership among other English Business News channels according to the BARC viewership data. ET Now was launched in the year 2009 and is one of the leading business news channel in English.
One can advertise either on the All India Feed of ET Now or in the regional feed of ET Now for a geo-targeted approach towards advertising.
To view ET Now channel online, please click on the link provided below:
Link to ET Now Live
|India Development Debate||6:00 AM|
|Market Cafe||7:00 AM|
|The Market||8:00 AM|
|Buy Now Sell Now - The Stock Game||11:00 AM|
|Market Fatafat||11:30 AM|
|Markets @ Noon||12:00 PM|
|Markets @ Lunch||1:00 PM|
|Market Fatafat||1:30 PM|
|Closing Trades||2:00 PM|
|Buy Now Sell Now Weekend||4:00 PM|
|Your Trades||4:30 PM|
|India Now @ 5||5:00 PM|
|The Money Show||5:30 PM|
|India Now @ 6||6:00 PM|
|Start Up Central||6:30 PM|
|India Now @ 7||7:00 PM|
|India Tonight||8:00 PM|
|India Development Debate||9:00 PM|
|Top 10 @ 10||10:00 PM|
|India Development Debate||11:00 PM|
Step 1: Select the Ad length, Time Band, Total number of Ads & Campaign Duration.
In case you need any help with planning, please write to help@TheMediaAnt.com
|Media Option||Mixed Time/ Aston Band/ Scroller|
|Ad Length||10 sec/ 20 sec/ 30 sec|
|Time Band||All Day/ Morning/ Evening|
|Number of Ads per day||3/ 4/ 5|
|Campaign Duration||5 Days/ 10 Days/ 30 Days|
|Campaign Start Date||25th Jun/ 14th Dec/ 2nd Mar|
Step 2: Email the filled table to help@TheMediaAnt.com or Create Package online at The Media Ant.
Step 3: We will check the ad space availability and other privileges like discounts, depending on the time of booking
Step 4: You need to submit the artwork and make the payment
A Telecast Certificate is generated on the Letter Head of ET Now (Times Group) stating the exact date and time of the played spots. The Telecast Certificate is generated on the last date of every month.
Through the ad, the audience should be able to capture the facts, relate to them and recognize the brand.
For an ad to be recognised by the target audience, the ideal creative length should be 30-seconds long.
Q: What is FCT?
A. FCT- Free Commercial Time. Referred to the time allowed by broadcasters for advertisers to run ad campaigns. FCT is measured in seconds.
Q: What factors determine the ad-rates?
A. The rates vary with the following factors-
Q: What are Aston bands, L-Bands and Scrollers? How will they add value to my brand?
Q: What is Mixed Time Band?
A. The lead time for advertising on ET Now is 1-day.
Costs are determined by the number of viewers and how sought-after the programming is, as well as the breadth of the campaign. So there is an opportunity for everyone – regardless of budget!
ET Now Advertising can be broken into two main costs, Creative (the making of your advert) and Media (the cost of placing it on a Colors channel).
In general ET Now channel price is set by DLVP and most broadcasters trade at either a discount or premium depending a number of variables:
For the cost mentioned on the site how many times would my ad be shown?
Shared rate for Television is per second. Let me explain this through an example.
Rate Star Plus - Rs 2,000 per sec
Length of your ad - 20 seconds
So every time your ad gets played, you would need to pay Rs 2000 X 20 = Rs 40,000
Now, if you play this ad 10 times it would cost Rs 40,000 X 10 = Rs 400,000