Advertising in Colors - Parineeti

Advertising in Colors - Parineeti

Advertising in Colors - Parineeti


Monthly AMA



About Advertising in Colors - Parineeti

Parineeti Advertising on Colors Parineeti Serial Advertising is the advertisement displayed in Video format before, during, or after the Parineeti TV Serial is being played on Colors TV channel. Parineeti is a Hindi daily soap aired on Colors. Parineeti Serial Advertising will be played along with the show content that is offered by the TV channel. Parineeti Serial Advertising includes advertising in Video format. Companies can display their TV advertisements during Parineeti show airtime.

Key Insights

Prime Time


Monthly Cume Reach


Metro Share (%)




Top Choice


Video Ad

Rack Rate

₹ 10,340 / Per Second

TMA Offer

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Video ads are telecasted during ad breaks. The minimum duration for a video ad is 10 seconds and increases by 5.

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The Media Ant

Media Demographics & Analytics

User Reach & Demographics























Income - NCCS




















Urban vs Rural











Uttar Pradesh Uttarakhand


Gujarat Daman And Diu Dadra And Nagar Haveli


Punjab Chandigarh


Maharashtra Goa


Madhya Pradesh Chhattisgarh


Bihar Jharkhand


Haryana Himachal Pradesh Jammu & Kashmir


West Bengal




Assam North East Sikkim




Andhra Pradesh Telangana




Parineeti Advertising on Colors

Parineeti Serial Advertising is the advertisement displayed in Video format before, during, or after the Parineeti TV Serial is being played on Colors TV channel. Parineeti is a Hindi daily soap aired on Colors. Parineeti Serial Advertising will be played along with the show content that is offered by the TV channel. 

Parineeti Serial Advertising includes advertising in Video format. Companies can display their TV advertisements during Parineeti show airtime.

Parineeti Serial Advertising Rates

Parineeti TV Advertising Rates will vary depending on the ad options that the advertiser or brand prefers. Currently, our pricing models for Parineeti Serial Advertising are as per screen time. You can visit The Media Ant website to get the detailed information regarding the Parineeti Advertising Rates

Our ‘Top Choice’ section on the “Advertising on Colors - Parineeti” page will include the detailed ad rates for Parineeti Serial Advertising ad options. You can also select the number of days and time band that your advertisement will be played at. Brands can choose and edit their ad options in the bag after logging into The Media Ant website. 

You can check out the latest Parineeti TV advertising rates at discounted prices for your selected days and screen time. Brands can pick and choose in their television campaigns to ensure that their television advertisements are the most effective. Parineeti Serial Advertising rates will differ depending on the customizations the companies make to their video advertisements. Being one of the most-watched shows, Parineeti is one of the top most-watched shows, making it a suitable choice for television advertisements. 

Parineeti TV Advertising Agency

The Media Ant is India’s top leading television advertising agency, that helps you advertise your brand across platforms. With a presence across top cities like Bangalore, Mumbai, and Delhi, we ensure you a one-stop solution for all your advertising needs. 

We help you plan, buy, execute and monitor all your TV advertising campaigns across the country. Our in-house team ensures to provide you with the best advertising plans and monitors them to ensure flawless execution and the best performance.

The Media Ant also measures the campaign engagement and provides you with the best rates possible. Get the best rates to place your ad on any television platform of your choice on The Media Ant. Our best rates for advertising on TV platforms are available online on our website. You can monitor your ad campaigns on our online monitoring dashboard that will help you monitor your campaigns on your phone. 

Check the best rates to advertise your brand on various TV channels in the television advertising planning tools on The Media Ant. You can contact us through Whatsapp, Phone, or Email. The Media Ant contact details are mentioned in the Contact Us section of our website.

Why Advertise on Parineeti Colors?

As a top TV show in India, Parineeti Advertising helps companies with mass consumer reach and increased brand awareness. Advertising on traditional media like TV channels is one of the most popular channels for companies that want to focus advertisements on a wider reach and brand awareness. As one of the popular TV soaps in India, Parineeti Serial Advertising, will help brands in advertising new products, increasing brand awareness, and revamping brand image.

With its popularity among the masses and high viewer engagement, Parineeti Advertising can become an impactful television advertising campaign. In video format, Parineeti Serial Advertisements are showcased during the intervals in the show. 

Being one of the top serials, Parineeti in Colors is in great demand among families and can be a good ad option for brands that focus on FMCG or women's products, food and beverage, and more.

Who Should Advertise in Parineeti Serial on Colors?

With a strong fan base, Parineeti Serial Advertising is a good choice for brand performance. 

  • Brands looking for mass approach: Companies looking for a mass reach for their brand promotions and product awareness campaigns can look into Parineeti Serial Advertising.

  • Brands looking for a wide audience range: Being a fan favorite, Parineeti brings in a good amount and wide range of viewership for clients who are looking for a nationwide target audience. 

Parineeti Serial has been streamed on Colors and has become a fan favorite, making it one of the best serials to advertise in. Some industries that have successfully done Parineeti Serial Advertising campaigns on the Colors are: 

  • Women products: Companies focusing on women's products like Nykaa, Johnson & Johnson and more have been advertising on TV series like Parineeti for a long time. Recently, these companies have been spending around 22% of ad volumes on TV advertisements. 

  • FMCG: Companies like Hindustan Lever Ltd, ITC Ltd, Nestle Ltd, Godrej Consumer Products, and more have been some brands that have successfully advertised in family-friendly serials like Parineeti. FMCG products have been dominating the market because of ad volume growth of more than 22% in 2021.

  • Home Products: Home Products like Lizol, Unilever, and more have been advertising in Parineeti TV series for a long time. After 2020, the ad volume for home products has increased exponentially to around 66%.

  • E-commerce: Companies like Snapdeal, Flipkart, and more have used Parineeti TV Advertising slots to market their products and services.

  • Consumer Durables: Recently, companies like Bajaj Electricals Ltd, Blue Star Ltd, Whirlpool, and more have had a 6% increase in ad volumes.

As per reports, around 64% increase in TV Ad Volumes was recorded in May 2021 alone, making TV advertisements one of the most viable ad options for brands and companies looking to target a mass audience.

Who is the target audience for Parineeti Serial Advertising?

  • The target audience for Parineeti Serial Advertisements includes Women, Urban audiences with NCCS II, and Families. 

  • Companies looking to advertise to this target audience can look into Parineeti Serial Advertising

  • Brands and companies who are looking to target large-scale mass audiences can advertise with Parineeti Serial on Colors. 

  • Over the years, Parineeti TV Serial has been captivating the TV audiences and holding a good viewership, making it appropriate for the target audience companies look to advertise into.

  • Parineeti TV Serial gains most of its viewership from women, families, and other urban audiences. Being a drama series that emphasizes women's issues, the show especially caters to the female audience.

FAQs related to Parineeti Serial Advertising

How can I do TV Advertising for Parineeti Serial?

Brands looking to advertise to a mass audience can set up Parineeti Serial Advertising by visiting the official website of The Media Ant. Companies can pick and choose their options by logging in, selecting their ad option, and customizing it in the bag. 

Parineeti is a great option for companies that want to advertise their brand to a mass audience. With women and families as their major fan base, Parineeti is suitable to advertise products and services that are specific to that target group. 

What is Parineeti TV Advertising?

Advertising during the screentime of the drama series on Colors is Serial Advertising. Parineeti TV Advertising can be done before, during, or after the drama is played on the TV channel. Brands and companies can find Parineeti TV Advertising Rates by visiting the official website of The Media Ant. 

Brands can choose their ad options and customize Parineeti TV Advertising Rates according to their own needs and requirements. The Media Ant provides you with the best possible rates for advertising on the television channel. 

Why should I advertise on Parineeti TV serial? 

The serial is one of the most popular series currently running on the TV channel, making it a suitable choice for advertisers trying to promote their brands and products. Most frequent viewers of the Parineeti TV series are women, families, and urban audiences. The series can be a good jumpstart for most brands in building their image and awareness. 

The customizations and discounted Parineeti TV Advertisement Rates offered by The Media Ant can be beneficial for your advertising campaigns. 

What is Parineeti?

Parineeti is a Hindi drama series that is played on Colors.The show is considered one of the top watched shows that are currently airing on the TV channel.

Most of Parineeti’s viewership includes women and family, making them the target audience for the series. 

Who can help me advertise for Parineeti on Colors? 

Brands and companies looking to advertise their products and services on Parineeti Colors can advertise through The Media Ant. We offer the best rates and discounted prices for all your television advertising needs. With a presence in Bangalore, Delhi, and Mumbai, The Media Ant is the leading advertising agency in the country. 

Our in-house TV advertising team will help you plan, buy, execute, track and monitor your TV advertising campaigns to ensure the best performance. The Media Ant is a top media buying and advertising agency in India, with vendors and media options all around India. Check our website for the best rates for all your television advertising requirements. 

What after advertising on Parineeti on Colors? 

After you advertise with us for Parineeti, we will provide you with execution proofs highlighting the display of your ad on the TV channel. As execution proof, BARC will provide you with a TV report or a Broadcast Certificate that will mention the time played and length of your Parineeti TV Advertisement.

How long before displaying it on the TV should I book my Parineeti TV Advertisement? (h5)

Companies and brands are required to book their TV advertisements at least 4 days in advance of displaying the ad. While booking their advertisements, the brands will be required to select the time of display which can be median or prime time. Depending on the availability of time slots will the brands’ advertisements will be played.

How much are Parineeti TV Advertising Rates? 

Parineeti TV Advertising Rates may vary depending on what the medium of advertisement is and their customization. The Media Ant will provide brands and companies with the best media options at discounted rates. For more information regarding the prices, please visit our website or contact us.