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Advertising in CNBC TV18

Advertising in CNBC TV18
Popular Options

Video Ad

Per Second

Card Rate

₹ 560

Offer Rate

₹ 450
Premium Options

Aston Band

Per Aston Band

Card Rate

₹ 7,900

Offer Rate

₹ 5,200

L-Band

Per L-Band

Card Rate

₹ 12,500

Offer Rate

₹ 10,000

Headline Sponsorship

Per Exposure

Card Rate

₹ 17,560

Offer Rate

₹ 13,750
Other Media
Sample Image

Laptop Branding

Per Month

Card Rate

₹ 26,40,000

Offer Rate

₹ 23,53,000
**18% GST is applicable on the above rates

Language

English

Genre

Business, Finance And Management

Weekly Viewers(000s)

477

Teleshopping Options

No

About Advertising in CNBC TV18

Summary in 60 words

CNBC TV 18 is a joint venture between NBC Universal and Television Eighteen India Limited. CNBC TV 18 is a Business News Channel in English. CNBC TV 18 focuses on stock-market specific news and business news that covers a wide range of B2B business categories like finance, IT, real estate, energy, aviation, health, and automobiles. CNBC TV18 was launched in the year 1999 and is the leading business news channel in English.

Rates for Advertising in CNBC TV18

You will get the rate for advertising in CNBC TV18 in the Media Options and Pricing section of the website. The mentioned rates are for per second of airtime. So e.g. if the cost to advertise in CNBC TV18 is mentioned as Rs 300/sec and your ad is 10 sec long, the cost for playing your ad once on CNBC TV18 will come to Rs 300 X 10 = Rs 3,000. Advertising Rate for CNBC TV18 varies with the timeband and is directly proportional to the reach. You can get the rate for major time bands by adding the media to your Bag and checking the rate for different time bands. Prime Time in the News category is from 6 pm to 10 pm. 9 pm to 10 pm is also considered super prime time. Rates for Prime Time in CNBC TV18 and Super Prime Time in CNBC TV18 is significantly higher than non-prime time. However, if you consider the reach during these hours, the cost per reach comes down making it feasible for the TV planning agency to include it in the plans.

How to select the right Agency for advertising in CNBC TV18

Media Agency can play a critical role if you are planning to advertise in CNBC TV18. There are several roles that a media agency plays while executing your TV campaign. Firstly, the media agency will help you in deciding if advertising in CNBC TV18 is right for your brand. The agency uses BARC data to decide the TG and CNBC TV18 viewer profile matches. Once you have decided to go ahead with advertising in CNBC TV18, the next step for the TV ad buying agency is to plan the frequency and timing for the ads (called spots) and negotiate the right price. Scheduling of the ads will depend on the campaign objective and the pricing. While advertising in the prime time might give you the maximum reach but the agency might recommend non-prime time as it provides a lower cost per reach. Various such variables can be tackled by the media agency while buying ad space in CNBC TV18. The last role of the TV ad buying agency is to ensure that the ad is played on CNBC TV18 and provide the advertiser with the number of people who saw your ad. The Media Ant being an authorized agency for ad planning and buying on CNBC TV18 provides a data research-backed plan and ensure that you get the best rates. In case you need any help with planning, please contact Help@TheMediaAnt.com.

Why Advertise in CNBC TV18

The rate to advertise in CNBC TV18 is one of the lowest among all other news channels in India. Its popularity in the Hindi belt makes advertising in CNBC TV18 a critical part of any Television campaign. CNBC TV18 advertising rate is available on the Media Option and Pricing tab of our website. These are the current ad rates and are updated weekly. CNBC TV18 has popular programmes and TV anchors. Because of this the engagement of viewers is very high with the channel. CNBC TV18 is also supported through its online portal CNBC TV18 Live TV. The Media Ant is an authorized advertising agency that can help you plan and buy ad spots in CNBC TV18 at the lowest rate.

View Media Online

Before you reach out to an agency to get the best rate to advertise on CNBC TV18, it is recommended to have a look at the content and the anchors. This will help you plan the right time slot on CNBC TV18 as the advertising rate on CNBC TV18 like other TV channels varies with time. You can have a look at the live feed and past content online by clicking Here

How does Advertising in CNBC TV18 works

Ads in CNBC TV18 are played both during the break as well as doing the content being played. There is more creative freedom while placing ads during the break, whereas messaging needs to be bundled with the content while selection advertising options during the content. Few of the popular advertising options on CNBC TV18 are:

a) Video Ads - Video ads are telecasted during ad-breaks. The minimum duration for a video ad is 10 seconds and increases by 5.

b) L Bands - Aston Bands are thin horizontal strips that appear during a program at the bottom of the screen. The Aston Band duration per exposure is 10 seconds. Choose the number of Aston Bands per day and the total number of days you'd prefer to advertise. Prices vary according to the time band chosen.

c) Brand Integrations - These are custom media options and are created basis your advertising budget and the objective.

How Pricing Works
  • Rates depend on the creative length, time band selected and duration of the campaign
  • ​Premium charges are applicable for targeting specific programmes, crunched time bands, and spot positioning

Features of CNBC TV18

List of programmes to advertise in CNBC TV18

Find below the list of popular shows and programmes for CNBC TV18. In case you are looking to advertise on CNBC TV18, you can use this table to select the right time slot. Please note that the ad rate for CNBC TV18 will vary with the programme. The media agency that you are working with to place your ads in CNBC TV18, will be able to select the right programme and time band basis your target group and the budget.

Show Details
S.No.Shows
1Power Breakfast
2Bazaar
3Chart Busters
4Bazaar Corporate Radar
5Reporter's Diary
6Your Stocks
7Halftime Report
8Business Lunch
9Closing Bell
10Trading Hour
11Midcap Radar
12After the Bell
Who should advertise in CNBC TV18

News as a category is male dominant and also finds high index with business owners and working professionals. In case you are looking to reach out to Hindi speaking audience in a large number, advertising in CNBC TV18 can be a good option. Advertising in the News channel also helps build frequency as audience tunes in to the channel at a specific time every day. So you can use CNBC TV18 advertising for both reach and a frequency campaign. One should spread their ads across time bands to get reach and concentrate within a time band to get the frequency.

Few categories which regularly advertise on CNBC TV18 are Electronic Goods, ecommerce, Entertainment, Consumer Durables, FMCG, Banking, Insurance and Automobile.

List of Past Advertisers
AdvertiserCategory
Cadbury, Odonil, Surf Excel, Horlicks, Complan, ColgateFMCG
Toyota, HyundaiAutomobile
VivoElectronics
Shen YunEntertainment
Birla TMT, Nerolac PaintsB2B
CaterpillarHeavy Engineering
SoomzoneE-Commerce
JMD Cargo ServicesLogistics
Namma Homeopathy, ThyrocareHealthcare
Factors
S. No.FactorsApplicability
1FrequencyYes
2National ReachYes
3City ReachNo
4Short Term PerformanceNo
5Short Term PerformanceYes
6Hyperlocal ReachNo
7Low budgetNo
8Premium AudienceYes

Facts and Figures to help Advertise in CNBC TV18

Reach
S. NoTop CitiesWeekly Impressions in 000's
1Mumbai0.40
2Delhi NCR0.02
3Kolkata0.03
4Chennai0.00
5Bangalore0.08
7Hyderabad0.05

Execution Details

Execution steps/Execution Process Flow

To advertise in CNBC TV18 you can follow the following steps

1. Get rates for advertising in CNBC TV18 on the Media Options and Pricing page. Do note that rates vary as per the time band. You should add the media to your Bag and select the time bands there.

2. Select the ad type that suits your budget, creative, and objective. CNBC TV18 offer video ads, scrollers, Aston Bands, and Brand integrations for advertising. In addition, you can also pick from the digital ad formats.

3. Other factors that need to be decided are Ad length, Time Band, Total number of Ads, Campaign Duration and Start Date

4. We will check the ad space availability on CNBC TV18 and other privileges like discounts, depending on the time of booking

5. Submit the artwork and make the payment for advertising on CNBC TV18

6. Tentative log timings will be shared on a daily basis so the client can watch their Ads live being played on CNBC TV18.

AttributesOptions
Media OptionMixed Time/Aston Band/Scroller
Ad Length10 sec/20 sec/30 sec
Time BandAll Day/Morning Evening
Number of Ads per day3/4/5
Campaign Duration5 Days/10 Days/30 Days
Campaign Start Datedd/mm/yyyy
Guidelines for Artwork
ParticularsSpecifications
Video FormatMPEG-2/.MOV/.MXF/MP4
Resolution720 x 576 pixels for SD & 1920 x 1080 pixel for HD
Frame Rate25 FPS
Aspect Ratio4:3 or 16:9
Video Bit Rate50 MBit/ S
Audio Sample Rate48 kHz
Proof of Execution
  • ​​Log Report: Tentative log timings will be shared on a daily basis so the client can view their Ads live
  • Telecast Certificate: at the end of the campaign, TV channel provides a Telecast Certificate with the exact timings of the Ads aired. The Telecast Certificate is generated on the last date of every month.
Videos of Past Execution

Click here to view the videos of campaigns executed in the past.

Who We Are

We’re The Media Ant, India’s favorite independent TV advertising agency among small and medium-sized businesses. We believe India’s enterprising culture is something to be celebrated, which is why we’ve made it our mission to provide a targeted TV buying service that supports sustainable business growth at low TV advertising costs. We represent more than 950 TV channels – more than any other Indian agency – and now we want to join forces with you!

Question:

For the cost mentioned on the site how many times would my ad be shown?

Answer:

Shared rate for Television is per second. Let me explain this through an example. 

Rate Star Plus - Rs 2,000 per sec

Length of your ad - 20 seconds

So every time your ad gets played, you would need to pay Rs 2000 X 20 = Rs 40,000


Now, if you play this ad 10 times it would cost Rs 40,000 X 10 = Rs 400,000


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