Media Ant
Advertising in CNBC TV18
Popular Options

Video Ad

Per Second

Card Rate

₹ 560

Offer Rate

₹ 450
Premium Options

Aston Band

Per Aston Band

Card Rate

₹ 8,280

Offer Rate

₹ 6,900

L-Band

Per L-Band

Card Rate

₹ 19,800

Offer Rate

₹ 16,500
Other Options
Packages

Packages

Per Week

Card Rate

₹ 36,225

Offer Rate

₹ 31,500
**18% GST is applicable on the above rates

Language

English

Genre

Business News

Weekly Viewers (000s)
('000)

362

Teleshopping Options

No

About CNBC TV18 News

Why advertise in CNBC TV18?

CNBC TV 18 is a joint-venture between NBC Universal and Television Eighteen India Limited. CNBC TV 18 is a Business News Channel in English. CNBC TV 18 focuses on stock-market specific news and business news that covers a wide-range of B2B business categories like finance, IT, real estate, energy, aviation, health and automobiles. CNBC TV18 has got the highest viewership among other English Business News channels according to the BARC viewership data. CNBC TV18 was launched in the year 1999 and is the leading business news channel in English.

View Media

To view CNBC TV18 channel online, please click on the link provided below:
Link to CNBC TV18 Live

Facts and Figures of CNBC TV18
  • CNBC TV18 has a viewership of 527 (in '000s) making it the number 1 channel in the English business-news genre. 
  • CNBC TV18 has a viewership share of 66% among the top 5 English business-news channels.

List of Programmes on CNBC TV18
Programme NameTelecast Time
Closing Bell6:00 AM
Power Breakfast7:00 AM
Bazaar Morning Call8:00 AM
Bazaar Open Exchange9:00 AM
Bazaar Corporate Radar10:00 AM
Chartbusters10:30 AM
Trading Hour11:00 AM
Half Time Report12:00 PM
Business Lunch1:00 PM
Midcap Radar1:30 PM
Your Stocks2:00 PM
Nse Closing Bell2:30 PM
After The Bell4:00 PM
Markets Today: Talk Back4:30 PM
Reporter's Diary5:00 PM
Markets Today: Talk Back5:30 PM
Reporter's Diary6:00 PM
Rmf/ Cnbc Special6:30 PM
Cnbc-Tv18 Special7:30 PM
What's Hot8:00 PM
Cnbc-Tv18 Special8:30 PM
India Business Hour Live9:00 PM
India Business Hour Plus Live9:30 PM
Urban Reality10:00 PM
India Business Hour11:00 PM
India Business Hour Plus11:30 PM

Who should advertise on CNBC TV 18?

Past Advertisers
AdvertiserCategory
JMD CargoLogistics
Ishaan VastuAstrology
Motilal OswalFinance
AmazonE-Commerce
NTPCB2B

Organisations in the B2B and B2C sectors, E-commerce, NGOs, Consumer Durables, Real Estate, Electronics and FMCG sectors majorly advertise on CNBC TV18. This is mainly due to the audience profile of the channel and the reach CNBC TV18 has across the country.

Execution Process

Steps in Execution

Step 1: Select the Ad length, Time Band, Total number of Ads & Campaign Duration.

In case you need any help with planning, please write to help@TheMediaAnt.com


AttributesOptions
Media OptionMixed Time/ Aston Band/ Scroller
Ad Length10 sec/ 20 sec/ 30 sec
Time BandAll Day/ Morning/ Evening
Number of Ads per day3/ 4/ 5
Campaign Duration5 Days/ 10 Days/ 30 Days
Campaign Start Date1st Jan/ 15th Feb/ 20th Aug

Step 2: Email the filled table to help@TheMediaAnt.com or Create Package online at The Media Ant.

Step 3: We will check the ad space availability and other privileges like discounts, depending on the time of booking

Step 4: You need to submit the artwork and make the payment

What should be the ideal creative length for my ad?

Through the ad, the audience should be able to capture the facts, relate to them and recognize the brand.
For an ad to be recognised by the target audience, the ideal creative length should be 30-seconds long.

How do I know my ad has been placed?

A Telecast Certificate is generated on the Letter Head of CNBC TV18 (Network 18) stating the exact date and time of the played spots. The Telecast Certificate is generated on the last date of every month.

Similar Media

Frequently Asked Questions

Q: What is FCT?
A. FCT- Free Commercial Time. Referred to the time allowed by broadcasters for advertisers to run ad campaigns. FCT is measured in seconds.

Q: What factors determine the ad-rates?

A. The rates vary with the following factors-

  • Seasonality- Consider the period of the year you intend to advertise based on the desired campaign outcome and budget. Rates during events like union budget and IPOs of big companies shoot-up, but will assure excellent reach.
  • Volume- Larger the campaign size, greater the discounts.
  • Inventory- The channel’s inventory determines the rates. If there is a high-demand, the rates increase.
  • Time Band- Viewership varies across the day. Market hours have the highest viewership on CNBC TV18. The rates are based on the time band you choose.

Q: What are Aston bands, L-Bands and Scrollers? How will they add value to my brand?

  • Aston Bands- It’s a strip that contains the advertising content. It is played for a duration of 10-seconds at the bottom of the screen when the programming content is being played. Aston bands grab the attention of the viewers as it’s featured during the programme.
  • L-Bands- L-Band is an L-shaped graphical advertisement that occupies two-sides of the screen giving your brand a good exposure while the programming content is being played.
  • Scroller- Text runs across the bottom of the TV screen. The minimum exposure is 50-60 times per day.
Q: What is Mixed Time Band?A. Mixed Time Band is also called as Run of Day-part (RODP) time band. The ads can appear anytime during a specific timeband, such as 6 AM- 5 PM pre-defined by the channel. This enables the channel to manage inventory.
Q: What is the lead time for advertising on CNBC TV18?
A. The lead time for advertising on CNBC TV18 is 1-day. 

Why Advertising In CNBC TV18 Works

CNBC TV18 is the most effective advertising medium. It generates the most profit, creates more sales and consistently outperforms everything else. CNBC TV18 Television stands head and shoulders above other media in driving business results.

CNBC TV18 Advertising Has Unbeatable Scale And Reach

CNBC TV18 is enormous and by far the most popular medium for all age groups. It is the TV channel's unique ability to deliver huge audience figures in a short space of time that is part of the reason it is the most effective type of advertising around.

CNBC TV18 Ads Are Vital For Long-Term Success

CNBC TV18 advertising has many short-term effects, such as driving sales, creating spikes in online search and creating word of mouth on and offline. It works and it works fast. However, immediate success is only one part of CNBC TV18 channel's power. The effects of CNBC TV18 Television advertising accumulate over time; the longer you advertise, the bigger the effect. It is vital for long-term success.

CNBC TV18 Campaign Cost

Costs are determined by the number of viewers and how sought-after the programming is, as well as the breadth of the campaign. So there is an opportunity for everyone – regardless of budget!

CNBC TV18 Advertising can be broken into two main costs, Creative (the making of your advert) and Media (the cost of placing it on a Colors channel).

In general CNBC TV18 channel price is set by DLVP and most broadcasters trade at either a discount or premium depending a number of variables:

  • Seasonality- costs vary by month (summer tends to be cheaper than autumn for example)
  • Advertiser demand - If there is a high demand for CNBC TV18 Television advertising in the marketplace, you will pay more
  • Time length of the creative - 30 seconds is an industry standard, if the length of your advert is shorter or longer than this, the costs will vary accordingly Time of day - Certain day parts are more expensive than others (i.e. early evening peak) as this is when most Indian viewers are tuning in.

Who We Are

We’re The Media Ant, India’s favorite independent TV advertising agency among small and medium-sized businesses. We believe the India’s enterprising culture is something to be celebrated, which is why we’ve made it our mission to provide a targeted TV buying service that supports sustainable business growth at low TV advertising costs. We represent 971 TV channels – more than any other Indian agency – and now we want to join forces with you!

Question:

For the cost mentioned on the site how many times would my ad be shown?

Answer:

Shared rate for Television is per second. Let me explain this through an example. 

Rate Star Plus - Rs 2,000 per sec

Length of your ad - 20 seconds

So every time your ad gets played, you would need to pay Rs 2000 X 20 = Rs 40,000


Now, if you play this ad 10 times it would cost Rs 40,000 X 10 = Rs 400,000


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