Advertising in CNBC TV18
Per Aston Band
Weekly Viewers (000s)
CNBC TV 18 is a joint-venture between NBC Universal and Television Eighteen India Limited. CNBC TV 18 is a Business News Channel in English. CNBC TV 18 focuses on stock-market specific news and business news that covers a wide-range of B2B business categories like finance, IT, real estate, energy, aviation, health and automobiles. CNBC TV18 has got the highest viewership among other English Business News channels according to the BARC viewership data. CNBC TV18 was launched in the year 1999 and is the leading business news channel in English.
To view CNBC TV18 channel online, please click on the link provided below:
Link to CNBC TV18 Live
|Programme Name||Telecast Time|
|Closing Bell||6:00 AM|
|Power Breakfast||7:00 AM|
|Bazaar Morning Call||8:00 AM|
|Bazaar Open Exchange||9:00 AM|
|Bazaar Corporate Radar||10:00 AM|
|Trading Hour||11:00 AM|
|Half Time Report||12:00 PM|
|Business Lunch||1:00 PM|
|Midcap Radar||1:30 PM|
|Your Stocks||2:00 PM|
|Nse Closing Bell||2:30 PM|
|After The Bell||4:00 PM|
|Markets Today: Talk Back||4:30 PM|
|Reporter's Diary||5:00 PM|
|Markets Today: Talk Back||5:30 PM|
|Reporter's Diary||6:00 PM|
|Rmf/ Cnbc Special||6:30 PM|
|Cnbc-Tv18 Special||7:30 PM|
|What's Hot||8:00 PM|
|Cnbc-Tv18 Special||8:30 PM|
|India Business Hour Live||9:00 PM|
|India Business Hour Plus Live||9:30 PM|
|Urban Reality||10:00 PM|
|India Business Hour||11:00 PM|
|India Business Hour Plus||11:30 PM|
Organisations in the B2B and B2C sectors, E-commerce, NGOs, Consumer Durables, Real Estate, Electronics and FMCG sectors majorly advertise on CNBC TV18. This is mainly due to the audience profile of the channel and the reach CNBC TV18 has across the country.
Step 1: Select the Ad length, Time Band, Total number of Ads & Campaign Duration.
In case you need any help with planning, please write to help@TheMediaAnt.com
|Media Option||Mixed Time/ Aston Band/ Scroller|
|Ad Length||10 sec/ 20 sec/ 30 sec|
|Time Band||All Day/ Morning/ Evening|
|Number of Ads per day||3/ 4/ 5|
|Campaign Duration||5 Days/ 10 Days/ 30 Days|
|Campaign Start Date||1st Jan/ 15th Feb/ 20th Aug|
Step 2: Email the filled table to help@TheMediaAnt.com or Create Package online at The Media Ant.
Step 3: We will check the ad space availability and other privileges like discounts, depending on the time of booking
Step 4: You need to submit the artwork and make the payment
Through the ad, the audience should be able to capture the facts, relate to them and recognize the brand.
For an ad to be recognised by the target audience, the ideal creative length should be 30-seconds long.
A Telecast Certificate is generated on the Letter Head of CNBC TV18 (Network 18) stating the exact date and time of the played spots. The Telecast Certificate is generated on the last date of every month.
Q: What is FCT?
A. FCT- Free Commercial Time. Referred to the time allowed by broadcasters for advertisers to run ad campaigns. FCT is measured in seconds.
Q: What factors determine the ad-rates?
A. The rates vary with the following factors-
Q: What are Aston bands, L-Bands and Scrollers? How will they add value to my brand?
Costs are determined by the number of viewers and how sought-after the programming is, as well as the breadth of the campaign. So there is an opportunity for everyone – regardless of budget!
CNBC TV18 Advertising can be broken into two main costs, Creative (the making of your advert) and Media (the cost of placing it on a Colors channel).
In general CNBC TV18 channel price is set by DLVP and most broadcasters trade at either a discount or premium depending a number of variables:
For the cost mentioned on the site how many times would my ad be shown?
Shared rate for Television is per second. Let me explain this through an example.
Rate Star Plus - Rs 2,000 per sec
Length of your ad - 20 seconds
So every time your ad gets played, you would need to pay Rs 2000 X 20 = Rs 40,000
Now, if you play this ad 10 times it would cost Rs 40,000 X 10 = Rs 400,000