Advertising in Anupama

Advertising in Anupama


Monthly Cume Reach



About Advertising in Anupama

About Anupama Serial Advertising on Star PlusAnupama Serial Advertising is the ad that is displayed in video format before, during, or after the Anupama TV Serial is being played on Star Plus TV channel. Anupama is a Hindi daily soap aired on Star Plus, which went on air on 13 July 2020. Anupama Serial Advertising will be played along with the show content that is offered by the TV channel.Anupama Serial Advertising includes advertising in video format. Companies can display their video advertisements during Anupama show airtime.

Key Insights

Prime Time


Metro Share (%)


Monthly AMA




Top Choice

Star Plus- Video Advertising-Option 1
Star Plus- Video Advertising-Option 2

Video Ad

Video ads are telecasted during ad breaks. The minimum duration for a video ad is 10 seconds and increases by 5.

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Media Demographics & Analytics

User Reach & Demographics























Income - NCCS


















Urban vs Rural









Gujrat, Daman and Diu, Dadra And Nagar Haveli


Maharashtra, Goa


Madhyapradesh , Chhattisgarh




Uttar Pradesh ,Uttarakhand


Punjab, Chandigarh




Haryana, Himachal Pradesh, Jammu & Kashmir


Bihar, Jharkhand


West Bengal


Assam, North East ,Sikkim




Andhra Pradesh, Telangana




About Anupama Serial Advertising on Star Plus

Anupama Serial Advertising is the ad that is displayed in video format before, during, or after the Anupama TV Serial is being played on Star Plus TV channel. Anupama is a Hindi daily soap aired on Star Plus, which went on air on 13 July 2020. Anupama Serial Advertising will be played along with the show content that is offered by the TV channel.

Anupama Serial Advertising includes advertising in video format. Companies can display their video advertisements during Anupama show airtime.

Anupama Serial Advertising Rates

Anupama TV Advertising Rates will vary depending on the ad options that the advertiser or brand prefers. Currently, our pricing models for Anupama Serial Advertising are as per screen time. You can visit The Media Ant website to get detailed information regarding the Anupama Serial Advertising Rates.

Our ‘Top Choice’ section on the “Advertising on Star Plus - Anupama” page will include the detailed ad rates for Anupama Serial Advertising ad options. You can also select the number of days and time band that your advertisement will be played at. Brands can choose and edit their ad options in the bag after logging into The Media Ant website.

You can check out the latest Anupama Serial advertising rates at discounted prices for your selected days and screen time. Brands can pick and choose in their television campaigns to ensure that their television advertisements are the most effective. Anupama Serial Advertising rates will differ depending on the customizations the companies make to their video advertisements. Being one of the most watched shows, Anupama is consistently topping the score of TRP rankings, making it a suitable choice for television advertisements.

Anupama Serial Advertising Agency

The Media Ant is India’s top leading television advertising agency, that helps you advertise your brand across platforms. With a presence across top cities like Bangalore, Mumbai, and Delhi, we ensure you a one-stop solution for all your advertising needs.

We help you plan, buy, execute and monitor all your advertising campaigns across the country. Our in-house team ensures to provide you with the best advertising plans and monitors them to ensure flawless execution and the best performance.

The Media Ant also measures the campaign engagement and provides you with the best rates possible. Get the best rates to place your ad on any television platform of your choice on The Media Ant. Our best rates for advertising on TV platforms are available online on our website. You can monitor your ad campaigns on our online monitoring dashboard that will help you monitor your campaigns on your phone. Check the best rates to advertise your brand on various TV channels in the television advertising planning tools on The Media Ant. You can contact us through , Phone, or Email. The Media Ant contact details are mentioned in the Contact Us section of our website.

What is Anupama?

Anupama is a Hindi language Indian drama series that revolves around a Gujarati homemaker, Anupama Shah. She is never appreciated or respected for all her efforts by the family, other than by her youngest son, Samar, because of being uneducated. Having a family-oriented nature, Anupama tries to please everyone in her family, however, is cheated on by her deceitful husband, Vanraj.

On being caught red-handed by his family, Vanraj’s extramarital affair with Kavya gets exposed, after which Anupama decides to divorce him. Soon after being exposed, Vanraj is humiliated by the family, and Anupama is left shattered. Though shocked by her situation, Anupama grapples with the reality and decides to move, which ultimately scares her husband. On the other hand, Anupama’s oldest son, Paritosh Shah gets married to his fiance, Kinjal, after which Vanraj goes to live with Kavya. Anupama and Vanraj's youngest child, Pakhi struggles with depression after the separation of her parents.

After being humiliated by the family and getting diagnosed with ovarian cancer, Anupama asks Vanraj for a divorce. Soon after the divorce, Vanraj marries Kavya and the show moves on to describe the entanglement of relationships within the family. After a successful surgery, she is asked to continue living with the family by her father-in-law, Hasmukh, to which she agrees. During her stay with the Shahs, Anupama is continuously humiliated and taunted by Kavya. However, with the support and encouragement of Samar and Nandini, Kavya’s niece, Anupama manages to start a dance academy. She also encourages Vanraj to start a cafe of his own, which turns successful. Around the same time, she meets her old college mate, Anuj Kapadia, who has been in love with her since college. Seeing her growing friendship with Anuj, her family and Vanraj taunt and humiliate her, resulting in her breaking ties with her husband and starting afresh. She finds a job and moves on in her life and learns to live for herself. The show also reveals the struggles of a divorced mother who strives to do better for herself.

What is Anupama?

Cast: Anupama, the protagonist is played by Rupali Ganguly, who is returning to the screen after seven years. Along with her, Vanraj Shah, the main antagonist is played by Sudhanshu Pandey and Madalsa Sharma Chakraborty plays Kavya Shah. Anupama’s children are; Paritosh Shah played by Ashish Mehrotra, Samar Shah by Paras Kalnawat, and Pakhi Shah by Muskaan Bamne. Gaurav Khanna plays the role of Anupama’s recent love interest, Anuj Kapadia.

Why Advertise on Anupama Star Plus TV?

Being a household favorite, Anupama Serial Advertising will help companies with brand awareness and mass consumer reach. Advertising on traditional media like TV channels is one of the most popular channels for companies that want to focus on brand awareness and wide reach. As one of the popular TV soaps in India, Anupama Serial Advertising, will help brands in advertising new products, increasing brand awareness, and revamping brand image.

With its popularity among the masses and high viewer engagement, Anupama Serial Advertising can become an impactful television advertising campaign. In video format, Anupama Serial Advertisements are showcased during the intervals in the show.

 Anupama has been consistently ranking no. 1 in TRP ratings as per BARC TRP Ratings with a total of 3.2 TRP Rating Points, and Online TRP Ratings with a total of 44 TRP Rating Points. Holding the first rank position steadily, Anupama is an ideal and suitable choice for companies to advertise their products and services for a large-scale reach. ‘Anupama’ is in great demand among families and can be a good ad option for brands that focus on FMCG or women's products, food and beverage, and more.

Who Should Advertise in Anupama Serial on Star Plus?

Brands looking for mass approach: Companies looking for a wide reach for their brand promotions and product awareness campaigns can look into Anupama Serial Advertising. Being a fan favorite, Anupama brings in a good amount of viewership for clients who are looking for a nationwide target audience. Anupama TV serial has been consistently ranking number 1 in terms of TRP points for both TV and Online audiences. With a strong fan base, Anupama Serial Advertising is a good choice for brand performance.

  • Though the Anupama TV series saw a drop in TRP ratings in 2021, over the last two months, the series has picked up its ratings and ranked number 1 consistently over the last 30 days.
  • With over 4 million viewers at the beginning of the year, Anupama was ranked the 6th most watched series of all time on Star Plus.​

Who Should Advertise in Anupama Serial on Star Plus?

Anupama TV Serial has been a favorite in the advertising industry maintaining the number one TRP ranking on a consistent basis. Some industries that have successfully done Anupama Serial Advertising campaigns on the Star Plus channel are:

  •  FMCG: Companies like Hindustan Lever Ltd, ITC Ltd, Nestle Ltd, Godrej Consumer Products, and more have been some brands that have successfully advertised in the Anupama TV serial. With ad volume growth of over 22% in 2021, FMCG products have been dominating the market.
  • Women products: Companies like Nykaa, Johnson & Johnson and more have been advertising on TV series like Anupama for a long time. Around 22% of ad volumes were spent on TV advertisements.
  • Home Products: Home Products like Lizol, Unilever, and more have been advertised in the Anupama TV series for a long time. After 2020, the ad volume for home products has increased exponentially to around 66%.
  • E-commerce: Companies like Snapdeal, Flipkart, and more have used Anupama TV Advertising slots to market their products and services.
  • Consumer Durables: Recently, companies like Bajaj Electricals Ltd, Blue Star Ltd, Whirlpool, and more have had a 6% increase in ad volumes.

As per reports, around 64% increase in TV Ad Volumes was recorded in May 2021 alone, making it the most viable ad option for brands and companies looking for a mass audience.

Who is the target audience for Anupama Serial Advertising?

  • The target audience for Anupama Serial Advertisements includes Women, Urban audiences with NCCS II, and Families.
  •  Companies looking to advertise to this target audience can look into Anupama Serial Advertising. 
  • ​Brands and companies who are looking to target large-scale mass audiences can advertise with Anupama Serial on Star Plus.
  •  Over the years, Anupama TV Serial has a history of maintaining records in TRP ranking, making it appropriate for the target audience companies look to advertise into.​
  • Anupama TV Serial gains most of its viewership from women, families, and other urban audiences. Being a drama series that emphasizes women's issues, the show especially caters to the female audience.

How can I do Anupama Serial Advertising?

Brands looking to advertise to a mass audience can set up Anupama Serial Advertising by visiting the official website of The Media Ant. Companies can pick and choose their options by logging in, selecting their ad option, and customizing it in the bag.

Anupama is a great option for companies that want to advertise their brand to a mass audience. With women and families as their major fan base, Anupama is suitable to advertise products and services that are specific to that target group.

What is Anupama Serial Advertising

Advertising during the screentime of the Anupama drama series on Star Plus is Anupama Serial Advertising. Anupama Serial Advertising can be done before, during, or after the drama is played on the TV channel. Brands and companies can find Anupama TV Advertising Rates by visiting the official website of The Media Ant.

Brands can choose their ad options and customize Anupama Serial Advertising Rates according to their own needs and requirements. The Media Ant provides you with the best possible rates for advertising on the television channel.

Why should I advertise on Anupama TV serial?

Anupama TV serial on Star Plus has been consistently ranking 1 on the Star Plus TRP list since last year. The serial is one of the most popular series currently running on the TV channel, making it a suitable choice for advertisers. Most frequent viewers of the Anupama TV series are women, families, and urban audiences. The series can be a good jumpstart for most brands in building their image and awareness.

 The customizations and discounted Anupama TV Advertisement Rates offered by The Media Ant can be beneficial for your advertising campaigns.

What is Anupama?

Anupama is a Hindi drama series that is played on Star Plus. The show runs between 9 pm to 9:30 pm and has consistently been ranked number 1 in the TRP list for both Online and BARC listings. The show is considered one of the top watched shows that are currently airing on the TV channel.

Most of Anupama’s viewership includes women and family, making them the target audience for the series.

Who can help me advertise for Anupama TV series on Star Plus?

Brands and companies looking to advertise their products and services on Anupama Star Plus can advertise through The Media Ant. We offer the best rates and discounted prices for all your television advertising needs. With a presence in Bangalore, Delhi, and Mumbai, The Media Ant is the leading advertising agency in the country. Our in-house TV advertising team will help you plan, buy, execute, track and monitor your TV advertising campaigns to ensure the best performance.
The Media Ant is a top media buying and advertising agency in India, with vendors and media options all around India. Check our website for the best rates for all your television advertising requirements.

What after advertising on Anupama TV series on Star Plus?

After you advertise with us for Anupama, we will provide you with execution proofs highlighting the display of your ad on the TV channel. As execution proof, BARC will provide you with a TV report or a Broadcast Certificate that will mention the time played and length of your Anupama Serial Advertisement.

How long before displaying it on the TV should I book my Anupama Serial Advertisement?

Companies and brands are required to book their TV advertisements at least 4 days in advance of displaying the ad. While booking their advertisements, the brands will be required to select the time of display which can be median or prime time. Depending on the availability of time slots will the brands’ advertisements will be played.

How much are Anupama Serial Advertising Rates?

Anupama Serial Advertising Rates may vary depending on what the medium of advertisement is and their customization. The Media Ant will provide brands and companies with the best media options at discounted rates. For more information regarding the prices, please visit our website or contact us.

Traditional airtime advertising is the most cost effective way to reach large audiences at a time when they are relaxed, receptive and enjoying some time watching their favorite programmes.Anupama is the premier provider of real-world entertainment, offering a signature mix of compelling, high-end production values and vivid cinematography that consistently represent quality for viewers. Anupama advertising unrivalled ability to create business profit, sales and numerous other positive effects were enjoyed by many new or returning brands to Television channels last year. However, for first-timers wanting to make the step up to Television channel advertising, it can seem a little daunting, which is why we’ve put together this section of the website to guide you through it all.Whatever your budget: gain inspiration from other advertisers who have dipped their toes in the TV waters with great success; be able to get to grips with some of that Anupama advertising jargon, and a whole lot more besides.Whatever your budget: gain inspiration from other advertisers who have dipped their toes in the TV waters with great success; be able to get to grips with some of that Anupama advertising jargon, and a whole lot more besides.Before launching into this toothsome section, let’s remind ourselves of some of the reasons why Anupama Television advertising is so brilliant at creating success for brands and businesses both in the short-term and the long-term.