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Advertising in ACV TV

Advertising in ACV TV
Popular Options

Video Ad

Per Second

Card Rate

₹ 30

Offer Rate

₹ 28
Premium Options

Scroller

Per Day

Card Rate

₹ 9,500

Offer Rate

₹ 8,200
**18% GST is applicable on the above rates

Language

Malayalam

Genre

Business

About Advertising in ACV TV

Summary in 60 words
Rates for Advertising in ACV TV

You will get the rate for advertising in ACV TV in the Media Options and Pricing section of the website. The mentioned rates are for per second of airtime. So e.g. if the cost to advertise in ACV TV is mentioned as Rs 300/sec and your ad is 10 sec long, the cost for playing your ad once on ACV TV will come to Rs 300 X 10 = Rs 3,000. Advertising Rate for ACV TV varies with the timeband and is directly proportional to the reach. You can get the rate for major time bands by adding the media to your Bag and checking the rate for different time bands. Prime Time in the News category is from 6 pm to 10 pm. 9 pm to 10 pm is also considered super prime time. Rates for Prime Time in ACV TV and Super Prime Time in ACV TV is significantly higher than non-prime time. However, if you consider the reach during these hours, the cost per reach comes down making it feasible for the TV planning agency to include it in the plans.

How to select the right Agency for advertising in ACV TV

Media Agency can play a critical role if you are planning to advertise in ACV TV. There are several roles that a media agency plays while executing your TV campaign. Firstly, the media agency will help you in deciding if advertising in ACV TV is right for your brand. The agency uses BARC data to decide the TG and ACV TV viewer profile matches. Once you have decided to go ahead with advertising in ACV TV, the next step for the TV ad buying agency is to plan the frequency and timing for the ads (called spots) and negotiate the right price. Scheduling of the ads will depend on the campaign objective and the pricing. While advertising in the prime time might give you the maximum reach but the agency might recommend non-prime time as it provides a lower cost per reach. Various such variables can be tackled by the media agency while buying ad space in ACV TV. The last role of the TV ad buying agency is to ensure that the ad is played on ACV TV and provide the advertiser with the number of people who saw your ad. The Media Ant being an authorized agency for ad planning and buying on ACV TV provides a data research-backed plan and ensure that you get the best rates. In case you need any help with planning, please contact Help@TheMediaAnt.com.

About Advertising in ACV TV

Advertising through ACV TV is an effective advertising method in the Television media type. Advertising in ACV TV will help the brand to reach out to the right target audience. Television advertising helps the advertiser to target a very large group of audience and also provides the ease of targeting a specific time band based on the requirement. Advertising through ACV TV is popular for a brand that is trying to reach out to a large number of premium users within certain geography in a small time. Because the Channel carries different sets of programs, it appeals to almost everyone in the family thereby assuring a complete household reach. ACV TV is the leading Television Channel and is strongly recommended for all marketing campaigns.

Rates for Advertising in ACV TV

You will get the rate for advertising in ACV TV in the Media Options and Pricing section of the website. The mentioned rates are for per second of airtime. So e.g. if the cost to advertise in ACV TV is mentioned as Rs 300/sec and your ad is 10 sec long, the cost for playing your ad once on ACV TV will come to Rs 300 X 10 = Rs 3,000. Advertising Rate for ACV TV varies with the timeband and is directly proportional to the reach. You can get the rate for major time bands by adding the media to your Bag and checking the rate for different time bands. Prime Time in the News category is from 6 pm to 10 pm. 9 pm to 10 pm is also considered super prime time. Rates for Prime Time in ACV TV and Super Prime Time in ACV TV is significantly higher than non-prime time. However, if you consider the reach during these hours, the cost per reach comes down making it feasible for the TV planning agency to include it in the plans.

How to select the right Agency for advertising in ACV TV

Media Agency can play a critical role if you are planning to advertise in ACV TV. There are several roles that a media agency plays while executing your TV campaign. Firstly, the media agency will help you in deciding if advertising in ACV TV is right for your brand. The agency uses BARC data to decide the TG and ACV TV viewer profile matches. Once you have decided to go ahead with advertising in ACV TV, the next step for the TV ad buying agency is to plan the frequency and timing for the ads (called spots) and negotiate the right price. Scheduling of the ads will depend on the campaign objective and the pricing. While advertising in the prime time might give you the maximum reach but the agency might recommend non-prime time as it provides a lower cost per reach. Various such variables can be tackled by the media agency while buying ad space in ACV TV. The last role of the TV ad buying agency is to ensure that the ad is played on ACV TV and provide the advertiser with the number of people who saw your ad. The Media Ant being an authorized agency for ad planning and buying on ACV TV provides a data research-backed plan and ensure that you get the best rates. In case you need any help with planning, please contact Help@TheMediaAnt.com.

Why Advertise in ACV TV

The rate to advertise in ACV TV is one of the lowest among all other news channels in India. Its popularity in the Hindi belt makes advertising in ACV TV a critical part of any Television campaign. ACV TV advertising rate is available on the Media Option and Pricing tab of our website. These are the current ad rates and are updated weekly. ACV TV has popular programmes and TV anchors. Because of this, the engagement of viewers is very high with the channel. The Media Ant is an authorized advertising agency that can help you plan and buy ad spots in ACV TV at the lowest rate.

How does Advertising in ACV TV works

Ads in ACV TV are played both during the break as well as doing the content being played. There is more creative freedom while placing ads during the break, whereas messaging needs to be bundled with the content while selection advertising options during the content. Few of the popular advertising options on ACV TV are:

a) Video Ads - Video ads are telecasted during ad-breaks. The minimum duration for a video ad is 10 seconds and increases by 5.

b) L Bands - Aston Bands are thin horizontal strips that appear during a program at the bottom of the screen. The Aston Band duration per exposure is 10 seconds. Choose the number of Aston Bands per day and the total number of days you'd prefer to advertise. Prices vary according to the time band chosen.

c) Brand Integrations - These are custom media options and are created basis your advertising budget and the objective.

How Pricing Works
  • Rates depend on the creative length, time band selected and duration of the campaign​​
  • Premium charges are applicable for targeting specific programmes, crunched time bands, and spot positioning
Question:

For the cost mentioned on the site how many times would my ad be shown?

Answer:

Shared rate for Television is per second. Let me explain this through an example. 

Rate Star Plus - Rs 2,000 per sec

Length of your ad - 20 seconds

So every time your ad gets played, you would need to pay Rs 2000 X 20 = Rs 40,000


Now, if you play this ad 10 times it would cost Rs 40,000 X 10 = Rs 400,000


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