Advertising in ABP News
Current Affairs and News
Weekly Viewers (000s)
ABP News is ABP News Network’s Hindi News channel that covers both national and international news. ABP News was founded in the year 1998. ABP News is one of the top 5 channels in the Hindi-News genre.
In order to view ABP News online, please click on the link provided below:
Link to ABP News' Live Channel
Organisations in the B2B and B2C sectors, E-commerce, NGOs, Consumer Durables, Real Estate, Electronics and FMCG sectors majorly advertise on ABP News. This is mainly due to the audience profile of the channel and the reach ABP News has across the country.
Step 1: Select the Media Option, Ad length, Time Band, Total number of Ads & Campaign Duration and Start Date.
In case you need any help with planning, please write to help@TheMediaAnt.com
|Media Option||Mixed Time/ Aston Band/ Scroller|
|Ad Length||10 sec/ 20 sec/ 30 sec|
|Time Band||All Day/ Morning/ Evening|
|Number of Ads per day||3/ 4/ 5|
|Campaign Duration||5 Days/ 10 Days/ 30 Days|
|Campaign Start Date||1st Jan/ 15th Feb/ 20th Aug|
Step 2: Email the filled table to help@TheMediaAnt.com or Create Package online at The Media Ant.
Step 3: We will check the ad space availability and other privileges like discounts, depending on the time of booking
Step 4: You need to submit the artwork and make the payment
Through the ad, the audience should be able to capture the facts, relate to them and recognize the brand.
For an ad to be recognised by the target audience, the ideal creative length should be 30-seconds long.
|Video Format||MPEG-2 or .MOV|
|Frame Rate||25 frames per second|
|Aspect Ratio||4:3 or 16:9|
A Telecast Certificate is generated on the Letter Head of ABP News (ABP News Network) stating the exact date and time of the played spots. The Telecast Certificate is generated on the last date of every month.
Q: What is FCT?
A. FCT- Free Commercial Time. Referred to the time allowed by broadcasters for advertisers to run ad campaigns. FCT is measured in seconds.
Q: What factors determine the ad-rates?
A. The rates vary with the following factors-
Q: What are Aston bands, L-Bands and Scrollers? How will they add value to my brand?
Aston Bands- It’s a strip that contains the advertising content. It is played for a duration of 10-seconds at the bottom of the screen when the programming content is being played. Aston bands grab the attention of the viewers as it’s featured during the programme.
L-Bands- L-Band is an L-shaped graphical advertisement that occupies two-sides of the screen giving your brand a good exposure while the programming content is being played.
Scroller- Text runs across the bottom of the TV screen. The minimum exposure is 50-60 times per day.
Q: What is Mixed Time Band?
A. Mixed Time Band is also called as Run of Day-part (RODP) time band. The ads can appear anytime during a specific timeband, such as 6 AM- 5 PM pre-defined by the channel. This enables the channel to manage inventory.
Q: What is the lead time for advertising on ABP News?
A. The lead time for advertising on ABP News is 1-day.
Costs are determined by the number of viewers and how sought-after the programming is, as well as the breadth of the campaign. So there is an opportunity for everyone – regardless of budget!
ABP News Advertising can be broken into two main costs, Creative (the making of your advert) and Media (the cost of placing it on a Colors channel).
In general ABP News channel price is set by DLVP and most broadcasters trade at either a discount or premium depending a number of variables:
For the cost mentioned on the site how many times would my ad be shown?
Shared rate for Television is per second. Let me explain this through an example.
Rate Star Plus - Rs 2,000 per sec
Length of your ad - 20 seconds
So every time your ad gets played, you would need to pay Rs 2000 X 20 = Rs 40,000
Now, if you play this ad 10 times it would cost Rs 40,000 X 10 = Rs 400,000
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