AIR FM Gold advertising is a fantastic medium for local advertisers as it allows them to reach out to the local community in a highly targeted and cost effective way. Brand building requires broad reach and involvement: Offering scale with lower entry cost and greater regional flexibility is a huge selling point for AIR FM Gold, and one that isn’t really exploited by many advertisers. Book AIR FM Gold ads online today.
AIR FM Gold is on air since 2001. By placing ads in AIR FM Gold Advertising can be done in Mumbai, Delhi, Kolkata and Chennai. AIR FM Gold has 30% News and Current affairs component and 70% entertainment programming. The Channel carries news on the hour originating from Delhi. Composite news programmes in Hindi and English originating from Delhi are exclusively broadcast every morning, midday and evening for a duration of 30 minutes each. Advertisers can play their ads in programmes like News FM Gold (Hindi), National Programme of Talk, Raat Ke Humsafar, Samachar Prabhat, Door Koi Gaye, Raina Beeti Jaye and Morning News.
Advertiser can place their ads in the national public radio broadcaster of India and one of the largest radio networks in the world in terms of the number of languages of broadcast, the spectrum of socio-economic and cultural diversity it serves.
By Advertising in All India Radio advertisers can spread their brand message in 419 stations located across the country, reaching nearly 92% of the country’s area and 99.19 % of the total population.
We are India’s first Radio ad agency that provides discounted cost without asking any question or forcing you to signup. As a leading Radio Advertising agency we offer the best AIR FM Gold Advertising rates to our clients. We keep total cost down and provide you with very competitive rates. You can also contact us to know more about placing adverts
Radio Commercials: Free Commercial Time also know as FCT is made available by AIR FM Gold. Advertisers can promote their brand by buying a set of time slots at discounted rates. Commercial times and AIR FM Gold Advertising rates are further classified on the following basis:
Prime Time: These are morning or early evening slots when most of the audiences are listening to the radio as they commute. The AIR FM Gold Advertising rates here are usually higher than the other slots.
Non Prime Time: The time-band in which the viewership/ listenership is relatively low as compared to prime time. The AIR FM Gold Advertising cost is usually the lowest here.
RODP (Mixed Time): Ads gets placed in equal slots between morning peak, evening peak and non peak. The AIR FM Gold Advertising rates are usually moderate.
RJ Mentions: RJ talks about advertiser’s brand while conducting the show. The RJ spends about 30-45 sec talking about the brand.
Contests: Any form of games which can be sponsored by advertisers where the listener stands a chance to win a prize. Some examples include quizzes & singing competitions. The sponsor has to provide the winner with a prize worth a minimum cost at Rs 1500.
Studio Shift: Any of the Radio shows can be broadcasted out of a location outside of the studio which is decided by the brand. For example the RJ’s can broadcast out of a particular restaurant to promote that brand.
Time Check: RJs talks about the brand while conducting the show. The RJ spends about 30-45 sec talking about the brand.
Sponsorship Tags: Advertisers have the opportunity the name of the brand to any specific program or song of the Radio Station as Title Sponsorship, Powered by or associate sponsorship
Roadblock: Brands looking to advertise can acquire all the ad spots of Radio station within a time frame.
Specials: Brands looking to advertise can wish the audience on special occasions such as Diwali, Holi, Navratri, Independence Day, etc.
Premium Placements: Advertisers can get premium placements at a higher cost for a 10 second FCT which is aired as the last or the first spot of the break.
Ad Rates: If the cost of an ad is listed as Rs 400 for a radio station in a city, it means its the pricing unit of 1 jingle played for 10 seconds If advertisers play a 30-second Ad 5 times for 7 days, the cost would be Rs. (400 X 30*5*7)/10 = Rs. 42,000.
Discounted Rates: We show the lowest rates the ads can be purchased for directly in our Media Options and Pricing Tab. Additional Discounts on ad rates depend upon the volume of ad buying by advertisers.
Additional Cost: Advertisers will have to pay an additional 15% on discounted rates as a service tax while buying ad spots.
Planning Assistance: Our experts can help brands looking to advertise by recommending the right slots at the best rates.
Ad Length & Campaign Duration: Minimum Ad length excepted is 10-seconds and campaign should run at least for 1 day. Whilst the most common ad lengths are 30 and 40 seconds, ad spots can in effect be any time length up to 60 seconds or even longer. The longer the time length, the more expensive the spot airtime will cost.
Ad Frequency: Recommended repetition for radio ads are 5 times/ day.
Ad Booking Deadline: Advertisements can be booked a day prior to the execution day, if the brands looking to advertise are ready with their creative and agree with the final AIR FM Gold Advertising rates.
Multiple Creatives: Advertisers can rotate their ad creatives according to their requirements at the same cost.
Recording A Jingle: Brands looking to advertise have to submit a script for recording, if the bill amount exceeds Rs.30000 they can avail complimentary ad recording services with two changes, free of cost!
Providing Ad Creative: Format to submit radio jingle or voice over ads is MP3 or WAV
Tracking a Campaign: Spot timing report will be provided on the first day of activity. Further reports will be provided on request.
Proof of Execution: Advertisers will receive a broadcast certificate on campaign completion
Ad Measurement: Advertisers can measure the success of their campaign via tracking parameters such as web traffic, call volumes, sales trends and discount codes.
RAM (Radio Audience Measurement) and IRS Data is available for all leading radio channels. As this is published on a weekly basis, advertisers will get a direct insight into the reach of their advertisement campaign.
If an ad does not play as per schedule we will either compensatory ads of same value or repayment of value of dropped ads.
Brands looking to advertise can log on to our website and book ads online or they can contact us at firstname.lastname@example.org to know more.
Advertisers in generally run their advertisements in clusters or sets, scattered throughout the broadcasting hour. The first or second commercial to air during a commercial break has higher recall than those airing later in the set.
AIR FM Gold Advertising rates will vary depending on time of year, time of day, how well the station is doing in the particular geography a brand is trying to reach. The busier the time of year for radio station, the more a brand can expect to spend on Advertising.
AIR FM Gold Advertising rates also depend on the length of spot the brand selects to run. Although ten second spots are the most common, the station also sells advertising airtime in sixty, thirty and fifteen second intervals
Advertising in a 10 second spot can be as little Rs. 200 or as much as Rs. 1500, depending on their audience size, location and the time of day the ad runs. The majority of advertising spots cost in the Rs. 200 – Rs. 2000 range.
Radio advertisement and can always be heard; whether in the car, via a mobile phone or on the way to work. This means we can get advertiser’s brand message to potential customers at all times of the day in a variety of different ways. Sponsoring a show or programme feature on station means that advertisers can advertise to specific audiences as opposed to mass listenership.
Other advantages are mentioned below:
.• Response: Placing creative ads gives advertisers a comprehensive and efficient coverage across the country to deliver high level of cost-effective response.
• Reach – The station reaches most of the population in multiple environments, home, office, car and in everyday situations like shopping.
• Consistency – The station’s audiences don't fall over the summer time.
• Cost efficient – The station offers reach, frequency, impact and economical advertising solutions for advertisers in media value and productions solutions.
|Ad Time||Ad Option||Ad Type||Description|
|07:00 AM – 11:00 AM||Prime Time||Morning Drive||It is one of the recommended ad slots for radio advertisers because of the high engagement of listeners, due to this the cost of this time slot is also high.|
|11:00 AM – 05:00 PM||Non Prime Time||Midday||The cost of these ad slots are the lowest as there are lesser number of radio listeners during this period. However, major talk shows are played in this day part.|
|05:00 PM – 10:00 PM||Prime Time||Evening Drive||Coveted times for advertising as most of the commuters listen to radio during this time. The rates are similar to Morning Drive.|
| 07:00 AM – 11:00 AM, |
11:00 AM – 05:00 PM, 0
5:00 PM – 10:00 PM
|Mixed Time or RODP||All Day||The ads get equal slots between morning drive, midday and evening drive. Where the cost incurred will be moderate.|