Advertising in Radio Mirchi - Coimbatore
T M A Ranking
Advertisers can place their ads in Radio Mirchi 93.5 FM, a key player in the Hindi music space. Advertisements through Radio Mirchi FM in Coimbatore lets advertisers reach out to Hindi music listeners. With significant market share in Coimbatore, Radio Mirchi 98.3 FM is one of the top stations to advertise in. Placing creative ads in Radio Mirchi FM gives your brand a comprehensive and efficient coverage across Coimbatore to deliver high level of cost-effective response.
Radio Mirchi FM, launched in 2000 is a leading radio station with 49 centres in 43 cities across India, 1 in UAE. This extensive coverage increases number of listeners and provides a national media platform for advertisers. The channel reaches to more than 46.5 Million listeners. Over 6500 companies have advertised in Radio Mirchi till date, many of them being served by our advertising agency.
You can also advertise in Radio Mirchi local on ground campaigns. Radio Mirchi has done over 300 ground activities - one every alternative day. You can write to us to know more about customized services by Radio Mirchi
Step 1: Select Variables: Media Option, Ad length, Number of Ads per day, Campaign Duration and Campaign Start Date.
In case you need any help with planning, please write to help@TheMediaAnt.com
|Variables||Sample Variable Selections|
|Media Option||Prime Time/ Non Prime Time/ Mixed Time|
|Ad Length||10 sec/ 20 sec/ 30 sec|
|Number of Ads per day||3/ 4/ 5|
|Campaign Duration||5 Days/ 10 Days/ 30 Days|
|Campaign Start Date||1st Jan/ 15th Feb/ 20th Aug|
Step 2: Email the filled table to help@TheMediaAnt.com or Create Package online at The Media Ant.
Step 3: We will check the ad space availability and other privileges like discounts, depending on the time of booking
Step 4: You need to submit the artwork and make the payment
The Radio Station will provide the precise spot timings of the Advertisement on every day of the campaign.
|Ad Time||Ad Option||Ad Type||Description|
|07:00 AM - 11:00 AM||Prime Time||Morning Drive||It is one of the recommended ad slots for radio advertisers because of the high engagement of listeners, due to this the cost of this time slot is also high.|
|11:00 AM - 05:00 PM||Non Prime Time||Midday||The cost of these ad slots are the lowest as there are lesser number of radio listeners during this period. However, major talk shows are played in this day part.|
|05:00 PM - 10:00 PM||Prime Time||Evening Drive||Coveted times for advertising as most of the commuters listen to radio during this time. The rates are similar to Morning Drive.|
|07:00 AM – 11:00 AM, 11:00 AM – 05:00 PM, 05:00 PM – 10:00 PM||Mixed Time or RODP||All Day||The ads get equal slots between morning drive, midday and evening drive. Where the cost incurred will be moderate.|
|Red / Suryan||437000|
Radio Commercials: Free Commercial Time also know as FCT is made available by the Radio Station. Advertisers can promote their brand by buying a set of time slots at discounted rates. Commercial times and their rates are further classified on the following basis:
RJ Mentions: RJ talks about advertiser’s brand while conducting the show. The RJ spends about 30-45 sec talking about the brand.
Contests: Any form of games which can be sponsored by advertisers where the listener stands a chance to win a prize. Some examples include quizzes & singing competitions. The sponsor has to provide the winner with a prize worth a minimum cost at Rs 2000.
Studio Shift: Any of the Radio shows can be broadcasted out of a location outside of the studio which is decided by the brand. For example the RJ’s can broadcast out of a particular restaurant to promote that brand.
Time Check: RJs talks about the brand while conducting the show. The RJ spends about 30-45 sec talking about the brand.
Sponsorship Tags: Advertisers have the opportunity the name of the brand to any specific program or song of the Radio Station as Title Sponsorship, Powered by or associate sponsorship
Roadblock: Advertisers can acquire all the ad spots of Radio station within a time frame.
Specials: Advertisers can wish the audience on special occasions such as Diwali, Holi, Navratri, Independence Day, etc.
Premium Placements: Advertisers can get premium placements at a higher cost for a 10 second FCT which is aired as the last or the first spot of the break.
Ad Rates: If the cost of an ad is listed as Rs 400 for a radio station in a city, it means its the pricing unit of 1 jingle played for 10 seconds If advertisers play a 30-second Ad 5 times for 7 days, the cost would be Rs. (400 X 30*5*7)/10 = Rs. 42,000.
Discounted Rates: We show the lowest rates the ads can be purchased for directly in our Media Options and Pricing Tab. Additional Discounts on ad rates depend upon the volume of ad buying by advertisers.
Additional Cost: Advertisers will have to pay an additional 18% on discounted rates as a service tax while buying ad spots.
Planning Assistance: Our experts can help advertisers book ads for their brand by recommending the right slots at the best rates.
Ad Length & Campaign Duration: Minimum Ad length excepted is 10-seconds and campaign should run at least for 1 day. Whilst the most common ad lengths are 30 and 40 seconds, ad spots can in effect be any time length up to 60 seconds or even longer. The longer the time length, the more expensive the spot airtime will cost.
Ad Frequency: Recommended repetition for radio ads are 5 times/ day.
Ad Booking Deadline: Advertisements can be booked a day prior to the execution day, if the advertisers are ready with their creative and agree with the final rates.
Multiple Creatives: Advertisers can rotate their ad creatives according to their requirements at the same cost.
For the cost mentioned on the site how many times would my ad be played?
Shared rate for Radio is per second. Let me explain this through an example.
Rate Radio Mirchi Delhi - Rs 100 per sec
Length of your jingle ad - 20 seconds
So every time your ad gets played, you would need to pay Rs 100 X 20 = Rs 2000
Now, if you play this ad 10 times it would cost Rs 2,000 X 10 = Rs 20,000
Are there any Terms and Conditions that I should be aware of?
1.Once the ad is approved and payment made, it takes 1 working day to start the campaign
2.At the start of the campaign, we will share approximate time at which ad will be played. However, these are not the exact timings. Broadcast certificate which is shared within 30 days of the campaign end will have the exact air time
3.Due to overbooking there might be drops in the number of ads scheduled for a day. Such drops are intimated to the advertisers and option given to them for airing them later.
What are the various types of advertising options available on Radio?
1. One can advertise on Radio in the form of a pre-recorded jingle which is played during the ad breaks on Radio stations.
2. There other forms of advertising on Radio are Sponsorship Tags, RJ Mentions and Interview.
How can I determine the total cost / budget for a Radio Campaign?
1. You can determine the total cost/budget by Rate per Second x Total Ad Duration x Frequency (spots to be played per day) x Total Days.
2. The rates vary according to the selected time band. For example: rates for prime time band are higher as compared to non-prime and mixed time band.
What is a prime time band in radio advertising?
The Morning hours (7AM to 12AM) and the Evening hours (5PM to 11PM) is the prime time band in Radio Advertising.
What is a non prime time band in radio advertising?
The afternoon time band, i.e. from 12PM to 5PM is the non prime time band in Radio Advertising.
What is mixed time band in radio advertising?
The time band, i.e. from 7AM to 11PM is the mixed time band in Radio Advertising.
What if an advertiser wants to place the ad at a specific position during the ad break?
1. The advertiser can choose a specific spot & time band for placing the ad by paying a premium over and above the normal cost of advertising.
2. The premium percentage ranges from 50 - 100 % depending on the station and market.
How do I ensure that my ad is being played as desired?
1. We share the ad spot timings on a daily basis through which one can track the number of spots played during the campaign.
2. We share a Broadcast Certificate at the end of the campaign. The Broadcast Certificate is issued at the letter head of the Broadcaster.
What Value Ads Can I get to amplify my campaign?
1. If the campaign size is more than 1 lac, we provide Show Sponsorship Tags as a Value Ad Free of Cost.
2. If the campaign size is up to Rs 5 lac, we provide Show Sponsorship Tags, RJ Mentions as a Value Ad Free of Cost.
3. If the campaign size is up to Rs 8 lac, we provide Show Sponsorship Tags, RJ Mentions, Contest as a Value Ad Free of Cost.
What is a show sponsorship tag?
A show sponsorship tag is the Tag line of the advertising brand which is aired before the start of the show.
Example - This show is brought to you by Carl Zeiss Drive Safe Lenses.......
What is an RJ Mention?
1. When the RJ talks about your brand while conducting the show, it helps to promote your brand.
2. The RJ spends about 30 - 45 sec talking about your brand.
What is a Contest?
An advertising brand can sponsor games / quizzes on Radio and give away branded gratifications to the winners of the contest.
What is an Interview?
The advertising brand has the option of recording and airing an exclusive interview which helps to promote the brand.
How can an advertiser record the Interview?
The interview can be recorded at the studio of the radio station. Alternatively, the interview can be conducted & recorded over the phone.
What happens in case the ad is not played or is dropped due to inventory crunch?
In case the ad gets dropped, the advertiser has two options to choose from:
1. The advertiser has an option schedule the dropped spots on the next date or on any other date and time as per his / her desire.
2. The advertiser can claim for a refund for the dropped spots.