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Advertising in Radio City - Chennai

Advertising in Radio City - Chennai

Advertising in Radio City - Chennai

4

City Rank

670K

Weekly Listenership

About Advertising in Radio City - Chennai

Advertisers can place their ads in Radio City Chennai, a key player in the Tamil music space. Advertisements through Radio City in Chennai lets advertisers reach out to Tamil music listeners. With a significant market share in Chennai, Radio City is one of the top stations to advertise in. Penngal Special and Cinema Cinema are the top two shows for Radio City FM Branding in Chennai. Placing creative ads in Radio City FM gives your brand a comprehensive and efficient coverage across Chennai to deliver a high level of cost-effective response.

Key Insights

Frequency

91.1

Language

Tamil

Prime Time

0700-1200 ,1700-2300

Top Choice

Popular

Jingle

Rack Rate

₹ 38 / Per Ad Length (Sec)

TMA Offer

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When a short message is used to describe and promote a product or a brand. It usually varies between 10-30 seconds. It can be played in the following time bands: Prime Time - Ads split between 7am - 12pm & 5pm - 11pm, Non-Prime Time - Ads are split between 12pm - 5pm, Mixed Time - Ads are split between 7am - 11pm.
Premium

RJ Mentions

Rack Rate

₹ 8,000 / Per Mention

TMA Offer

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When the RJ talks about your brand while conducting the show, it helps to promote your brand. The RJ spends about 30-45 sec talking about your brand.
Premium

Contest

Rack Rate

₹ 6,000 / Per Contest

TMA Offer

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When advertising brand(s) sponsor games on radio and give away prizes/gift vouchers. Example: Singing competition, quiz etc
Premium

Sponsorship Tags

Rack Rate

₹ 2,400 / Per Mention

TMA Offer

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It is a promotion form that involves attaching the name of the brand to any specific program or song.
Premium

IPL Property

On Request
It includes Anthem/Promo, Score Update, Predict & Win, Celeb Segment and Expert Post Match Analysis.

Other Ad Options

Roadblock
Roadblock
Rack Rate
₹ 1,75,000 / Per Hour
TMA Offer
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Studio Shift
Studio Shift
Rack Rate
₹ 2,52,000 / Per Show
TMA Offer
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Time Check
Rack Rate
₹ 2,400 / Per Mention
TMA Offer
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Content Creation
Rack Rate
₹ 5,000 / Per Jingle Recording
TMA Offer
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Outdoor Broadcasting
On Request

Top RJs

Shakthi
Shakthi

Udhaya Ragam

5:00 AM - 7:00 AM | Mon - Sat

Munna
Munna

Vanakkam Chennai

7:00 AM - 11:00 AM | Mon - Sat

Bharath
Bharath

Dhool Chennai Dhool

5:00 PM - 9:00 PM | Mon - Fri

Appu
Appu

Cinema Cinema

2:00 PM - 5:00 PM | Mon - Sat

Maria
Maria

Pengal Special

11:00 AM - 2:00 PM | Mon - Fri

Confused?
We can help

Hire our expert media planners to find, plan and place your next promotion.

The Media Ant

Media Demographics & Analytics

Top Advertisers

1
Rathna Fan House Pvt. Ltd.
2
Hyundai Motor India Ltd.
3
Lalithaa Jewellery Mart Pvt. Ltd.
4
Sathya Agencies Pvt. Ltd.
5
GOQii Technologies Pvt. Ltd.
6
Maruti Suzuki India Ltd.

User Reach & Demographics

Listenership Profile %

Gender Distribution

Male

Female

53

47

Listenership Profile

Mother Tongue

In %


Tamil

79

Telugu

9

Others

11

Listenership Profile

NCCS Category Distribution

in %


A1

29

A2

16

A3

23

B1

10

Others

23

Listenership Profile

Age Distribution

in %


20-29

35

30-39

21

40-49

13

50+

13

Others

18


About Radio Advertising in Radio City, Chennai

Summary in 60 words

Advertisers can place their ads in Radio City Chennai, a key player in the Tamil music space. Advertisements through Radio City in Chennai lets advertisers reach out to Tamil music listeners. With a significant market share in Chennai, Radio City is one of the top stations to advertise in. Penngal Special and Cinema Cinema are the top two shows for Radio City FM Branding in Chennai. Placing creative ads in Radio City FM gives your brand a comprehensive and efficient coverage across Chennai to deliver a high level of cost-effective response.

Rate for advertising in Radio City, Chennai

You will get the rate for advertising in Radio City, Chennai in the Media Options and Pricing section of the website. The mentioned rates are for per second of airtime. So e.g. if the cost to advertise in Radio City, Chennai is mentioned as Rs 300/sec and your ad is 10 sec long, the cost for playing your ad once on Radio City, Chennai come to Rs 300 X 10 = Rs 3,000. Advertising Rate for Radio City, Chennai varies with the timeband and is directly proportional to the reach. You can get the rate for major time bands by adding the media to your Bag and checking the rate for different time bands. Prime Time in the Radio is from 7AM to 12PM & 5PM - 11PM. Rates for Prime Time in Radio City, Chennai is significantly higher than non-prime time and mixed time. However, if you consider the reach during these hours, the cost per reach comes down making it feasible for the Radio planning agency to include it in the plans.

How to select the right agency for advertising in Radio City, Chennai

Media Agency can play a critical role if you are planning to advertise in Radio City, Chennai. There are several roles that a media agency plays while executing your Radio campaign. Firstly, the media agency will help you in deciding if the advertising in Radio City, Chennai is right for your brand. The agency uses IRS data to decide the TG and Radio City, Chennai listener profile match. Once you have decided to go ahead with advertising in Radio City, Chennai, the next step for the radio ad-buying agency is to plan the frequency and timing for the ads (called spots) and negotiate the right price. Scheduling of the ads will depend on the campaign objective and the pricing. While advertising in the prime time might give you the maximum reach but the agency might recommend non-prime time as it provides a lower cost per reach. Various such variables can be tackled by the media agency while buying ad space in Radio City, Chennai. The last role of the radio ad-buying agency is to ensure that the ad is played on Radio City, Chennai and provide the advertiser with the number of people who listen to your ad. The Media Ant being an authorized agency for ad planning and buying on Radio City, Chennai provides a data research-backed plan and ensure that you get the best rates. In case you need any help with planning, please contact Help@TheMediaAnt.com.

Why Advertise in Radio City, Chennai

Advertising in Radio City, Chennai would help brands to reach out to their target audience in the most effective way. The advantages of advertising in Radio City, Chennai, are:

  • Radio City, Chennai is one of the most popular radio stations in Chennai. Advertising on Radio City, Chennai would help brands reach out to maximum people in Chennai. 
  • Radio City, Chennai can help brands go beyond radio advertising by running brand integration campaigns, enabling a 360-degree approach to target the audience. 
  • Radio City, Chennai is popular for its RJs who are also some of the most trusted influencers of Chennai city. Advertising on Radio City, Chennai would help brands leverage this to build trust among their audience. 
  • Radio City, Chennai is the choice of entertainment for daily commuters while they travel to their work. By Advertising on Radio City, Chennai during morning and evening, advertisers can target working professionals, students, etc. 
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