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Advertising in Community Radio - Dehradun

Advertising in Community Radio - Dehradun
Popular Options

Jingle

Per Second

Card Rate

₹ 7

Offer Rate

₹ 6
Other Media

Content Creation

Per Jingle Recording

Card Rate

₹ 5,000

Offer Rate

₹ 4,000
**18% GST is applicable on the above rates

Language

Hindi

Radio Frequency

91.2

City

Dehradun

About Radio Advertising in Community Radio, Dehradun

Community Radio, Dehradun is one of the most popular radio stations in Dehradun. Advertising through Community Radio, Dehradun allows the advertiser to reach out to their target audience. With a significant market share in Dehradun, Community Radio, Dehradun is one of the top stations to advertise in. Placing creative ads in Community Radio, Dehradun gives your brand a comprehensive and efficient coverage across Dehradun to deliver a high level of cost-effective response.

Rate for advertising in Community Radio, Dehradun

You will get the rate for advertising in Community Radio, Dehradun in the Media Options and Pricing section of the website. The mentioned rates are for per second of airtime. So e.g. if the cost to advertise in Community Radio, Dehradun is mentioned as Rs 300/sec and your ad is 10 sec long, the cost for playing your ad once on Community Radio, Dehradun come to Rs 300 X 10 = Rs 3,000. Advertising Rate for Community Radio, Dehradun varies with the timeband and is directly proportional to the reach. You can get the rate for major time bands by adding the media to your Bag and checking the rate for different time bands. Prime Time in the Radio is from 7AM to 12PM & 5PM - 11PM. Rates for Prime Time in Community Radio, Dehradun is significantly higher than non-prime time and mixed time. However, if you consider the reach during these hours, the cost per reach comes down making it feasible for the Radio planning agency to include it in the plans.

How to select the right agency for advertising in Community Radio, Dehradun

Media Agency can play a critical role if you are planning to advertise in Community Radio, Dehradun. There are several roles that a media agency plays while executing your Radio campaign. Firstly, the media agency will help you in deciding if the advertising in Community Radio, Dehradun is right for your brand. The agency uses IRS data to decide the TG and Community Radio, Dehradun listener profile match. Once you have decided to go ahead with advertising in Community Radio, Dehradun, the next step for the radio ad-buying agency is to plan the frequency and timing for the ads (called spots) and negotiate the right price. Scheduling of the ads will depend on the campaign objective and the pricing. While advertising in the prime time might give you the maximum reach but the agency might recommend non-prime time as it provides a lower cost per reach. Various such variables can be tackled by the media agency while buying ad space in Community Radio, Dehradun. The last role of the radio ad-buying agency is to ensure that the ad is played on Community Radio, Dehradun and provide the advertiser with the number of people who listen to your ad. The Media Ant being an authorized agency for ad planning and buying on Community Radio, Dehradun provides a data research-backed plan and ensure that you get the best rates. In case you need any help with planning, please contact Help@TheMediaAnt.com.

Why Advertise in Community Radio, Dehradun

Advertising in Community Radio, Dehradun would help brands to reach out to their target audience in the most effective way. The advantages of advertising in Community Radio, Dehradun, are:

  • ​Community Radio, Dehradun is one of the most popular radio stations in Dehradun. Advertising on Community Radio, Dehradun would help brands reach out to maximum people in Dehradun.
  • Community Radio, Dehradun can help brands go beyond radio advertising by running brand integration campaigns, enabling a 360-degree approach to target the audience.
  • Community Radio, Dehradun is popular for its RJs who are also some of the most trusted influencers of Dehradun city. Advertising on Community Radio, Dehradun would help brands leverage this to build trust among their audience.
  • Community Radio, Dehradun is the choice of entertainment for daily commuters while they travel to their work. By Advertising on Community Radio, Dehradun during morning and evening, advertisers can target working professionals, students, etc.

How Does Radio Advertising Work?

There are two factors that need to be considered before planning any Radio campaign.

Factor 1: Selection of Channel/Station

Factor 2: Ad-option

Detailing of Factor 1:

Selection of channel is based on the below-mentioned factors:

i) Target Audience

ii) Language

iii) Show/Station Popularity

iv) Content & the genre of music played by the station

Detailing of Factor 2:

Radio offers multiple advertising options which the advertisers can explore to promote their brands. Jingle is the most preferred form of advertising opted by all major advertisers. Below are all the most preferred options in detail.

  • Jingle: this is the most popular media option for radio advertising. ​It is when a short message is used to describe and promote a product or a brand. It usually varies between 10-30 seconds. Jingles are played during the ad breaks
  • RJ Mention: when the RJ talks about your brand while conducting the show, it helps to promote your brand. The RJ spends about 30-45 sec talking about your brand
  • Sponsorship Tag: it is a promotion form that involves attaching the name of the brand to any specific program or song. Sponsorship tags are played at the beginning and/or ending of the program/song
  • Contest: when advertising brand(s) sponsor games on radio and give away prizes/gift vouchers. Example: Singing competition, quiz, etc. Contests are played during the show
How Pricing Works

Pricing for Advertising in Radio depends on the below-mentioned points:
i) Rates depend on the creative length, time band selected and duration of the campaign​
ii) Premium charges are applicable for targeting specific programs, crunched time bands, and spot positioning

Ad TimeAd OptionAd TypeDescription
07:00 AM - 12:00 PMPrime TimeMorning DriveIt is one of the recommended ad slots for radio advertisers because of the high engagement of listeners, due to this the cost of this time slot is also high
12:00 PM - 05:00 PMNon Prime TimeMiddayThe cost of these ad slots are the lowest as there are lesser number of radio listeners during this period. However, major talk shows are played in this day part
05:00 PM - 11:00 PMPrime TimeEvening DriveCoveted times for advertising as most of the commuters listen to radio during this time. The rates are similar to Morning Drive
07:00 AM – 12:00 PM, 12:00 PM – 05:00 PM, 05:00 PM – 11:00 PMMixed Time or RODPAll DayThe ads get equal slots between morning drive, midday and evening drive. Where the cost incurred will be moderate

Execution Details Related to Advertising in Community Radio, Dehradun

Execution steps/Execution Process Flow

Step 1: Planning: Select the Media Option, Ad length, Time Band, Total number of Ads, Campaign Duration and Start Date

In case you need any help with planning, please write to help@TheMediaAnt.com, if not the above details can be mailed to us on the same ID or Create Package online at The Media Ant

Step 2: We will check the ad space availability and other privileges like discounts, depending on the time of booking

Step 3: Submit the artwork and make the payment

Step 4: Campaign execution: Tentative log timings will be shared on a daily basis so the client can hear their Ads live

Guidelines for Artwork Creation
  • Creative Format: MP3​
Word Limit Based On Jingle Duration
Jingle DurationWord Limit
10 seconds15 - 20 words
15 seconds20 - 25 words
20 seconds25 - 35 words
30 seconds40 - 45 words
40 seconds50 - 55 words
50 seconds65 - 70 words
Proof of Execution
  • Log Report: tentative log timings will be shared on a daily basis so the client can hear their Ads live​​
  • Broadcast Certificate: at the end of the campaign, radio stations provide a Broadcast Certificate with the exact timings of the Ads aired. The Broadcast Certificate is generated on the last date of every month
Jingles Of Past Execution

Click here to check the past campaigns

Question:

How do I ensure that my ad is being played as desired?

Answer:

1. We share the ad spot timings on a daily basis through which one can track the number of spots played during the campaign.                                                                                                

2. We share a Broadcast Certificate at the end of the campaign. The Broadcast Certificate is issued at the letter head of the Broadcaster.                                               


Question:

What is a prime time band in radio advertising?

Answer:

The Morning hours (7AM to 12AM) and the Evening hours (5PM to 11PM) is the prime time band in Radio Advertising.


Question:

What is mixed time band in radio advertising?

Answer:

The time band, i.e. from 7AM to 11PM is the mixed time band in Radio Advertising.


Question:

What Value Ads Can I get to amplify my campaign?

Answer:

1. If the campaign size is more than 1 lac, we provide Show Sponsorship Tags as a Value Ad Free of Cost.                                                                          

2. If the campaign size is up to Rs 5 lac, we provide Show Sponsorship Tags, RJ Mentions as a Value Ad Free of Cost.                                     

3. If the campaign size is up to Rs 8 lac, we provide Show Sponsorship Tags, RJ Mentions, Contest as a Value Ad Free of Cost.                                                                                   


Question:

Are there any Terms and Conditions that I should be aware of?

Answer:

1.Once the ad is approved and payment made, it takes 1 working day to start the campaign


2.At the start of the campaign, we will share approximate time at which ad will be played. However, these are not the exact timings. Broadcast certificate which is shared within 30 days of the campaign end will have the exact air time


3.Due to overbooking there might be drops in the number of ads scheduled for a day. Such drops are intimated to the advertisers and option given to them for airing them later.


Question:

For the cost mentioned on the site how many times would my ad be played?

Answer:

Shared rate for Radio is per second. Let me explain this through an example. 

Rate Radio Mirchi Delhi - Rs 100 per sec

Length of your jingle ad - 20 seconds

So every time your ad gets played, you would need to pay Rs 100 X 20 = Rs 2000

Now, if you play this ad 10 times it would cost Rs 2,000 X 10 = Rs 20,000


Question:

What is a show sponsorship tag?

Answer:

A show sponsorship tag is the Tag line of the advertising brand which is aired before the start of the show.                

Example - This show is brought to you by Carl Zeiss Drive Safe Lenses.......


Question:

What if an advertiser wants to place the ad at a specific position during the ad break?

Answer:

1. The advertiser can choose a specific spot & time band for placing the ad by paying a premium over and above the normal cost of advertising.                                                                                                     

2. The premium percentage ranges from 50 - 100 % depending on the station and market.


Question:

What is a non prime time band in radio advertising?

Answer:

The afternoon time band, i.e. from 12PM to 5PM is the non prime time band in Radio Advertising.    


Question:

What is an RJ Mention?

Answer:

1. When the RJ talks about your brand while conducting the show, it helps to promote your brand.
2. The RJ spends about 30 - 45 sec talking about your brand.    


Question:

What is an Interview?

Answer:

The advertising brand has the option of recording and airing an exclusive interview which helps to promote the brand.


Question:

What happens in case the ad is not played or is dropped due to inventory crunch?

Answer:

In case the ad gets dropped, the advertiser has two options to choose from:

                      
1. The advertiser has an option schedule the dropped spots on the next date or on any other date and time as per his / her desire.        
2. The advertiser can claim for a refund for the dropped spots.


Question:

What are the various types of advertising options available on Radio?

Answer:

1. One can advertise on Radio in the form of a pre-recorded jingle which is played during the ad breaks on Radio stations.

2. There other forms of advertising on Radio are Sponsorship Tags, RJ Mentions and Interview.


Question:

How can an advertiser record the Interview?

Answer:

The interview can be recorded at the studio of the radio station. Alternatively, the interview can be conducted & recorded over the phone.


Question:

How can I determine the total cost / budget for a Radio Campaign?

Answer:

1. You can determine the total cost/budget by Rate per Second x Total Ad Duration x Frequency (spots to be played per day) x Total Days.

2. The rates vary according to the selected time band. For example: rates for prime time band are higher as compared to non-prime and mixed time band.


Question:

What is a Contest?

Answer:

An advertising brand can sponsor games / quizzes on Radio and give away branded gratifications to the winners of the contest.    


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