TMA Quick Insights for Q4 2025

With the highest ad spend of ₹3.8Cr, Bandra Worli Sea Link spearheads market leadership in nontraditional media advertising. Bangalore Metro Train and Select Citywalk Mall also make an impact with ₹36.9L and ₹31.75L spend respectively. An investment in these platforms offers superior visibility, remarkable recall, and gratifying ROI. For national campaigns, premium launches, and corporate branding, brands should leverage these platforms for effective audience reach and engagement.

Top Medias with Highest Ad Spend

Bandra Worli Sea Link

Experience the unprecedented market leadership of Bandra Worli Sea Link, commanding an astounding Total Spend of ₹3.8Cr in the nontraditional category. Advertisers nationwide prefer it for extensive reach, an engaging audience profile, and superior campaigns, premium launches, and corporate branding. Its unrivalled visibility ensures remarkable recall and robust ROI. Consequently, Bandra Worli Sea Link flawlessly adapts to the nontraditional vertical. Leverage the power of this trendsetter to impact your brand's story compellingly and professionally.

Bangalore Metro Train

The Bangalore Metro Train, a trailblazer in the nontraditional vertical, ascertains a commanding position with its highest total spend of ₹36.9L. The distinctive audience profile and its exceptional reach make the platform a sought-after choice for national campaigns, premium launches, and corporate branding. Advertisers across the nation prefer it for its ability to ensure superior visibility, remarkable recall, and gratifying ROI. An impeccable representation of value and impact, Bangalore Metro Train is redefining the advertising landscape.

Select Citywalk Mall, Delhi

Boasting a record total spend of 31.75L, Select Citywalk Mall, Delhi firmly holds its market leadership in the nontraditional vertical. The mall's unique audience profile and layered reach have made it the go-to platform for national campaigns, premium launches, and targeted corporate branding. It offers unparalleled visibility, ensuring high recall rates, and exceptional ROI. Advertisers prefer this thriving hub, as it naturally adapts to diverse campaigns, enhancing their resonance and impressive impact.

Ahmedabad Metro Train

Ahmedabad Metro Train stands as a market leader with an astounding Total Spend of ₹30.06L in the nontraditional vertical, a testament to its unparalleled reach and diverse audience profile. An advertiser's first choice for national campaigns, premium launches, and corporate branding, it guarantees exceptional visibility, remarkable recall, and substantial ROI. It naturally adapts to the nontraditional landscape, making Ahmedabad Metro Train indispensable for impactful, persuasive, and professional brand promotion.

Non AC Bus Bangalore

Non AC Bus Bangalore is a market leader, demonstrating its prowess with the highest total spend of ₹24.1L in nontraditional media. With its vast reach and distinctive audience profile, it is the top choice for advertisers seeking impressive national campaigns, premium launches, and effective corporate branding. Its superior visibility and recall ensure a robust ROI, making it a preferred medium in the nontraditional category. Non AC Bus Bangalore merges seamlessly into this vertical, delivering persuasive, professional, and impactful promotions that hit the mark every time.

Top Media Options Used in BTL Campaigns

Digital Screen

As a global leader in the advertising sector, Digital Screen stands unrivaled with a staggering 67 campaigns delivered in nontraditional verticals. Our tailored audience profiling maximizes reach, making us the preferred choice for national campaigns, premium launches, and corporate branding. Renowned for visibility and recall, we ensure a significant ROI. So, why settle for less when you can opt for Digital Screen and adapt naturally to the nontraditional vertical? Your pursuit of persuasive, professional, and impactful branding ends here.

Newspaper Insert

Newspaper Insert, the unrivalled market leader, has executed a record-breaking 47 campaigns in the nontraditional vertical, signifying our nuanced understanding of audience profiling and unmatched reach. Advertisers nationwide prefer us for premium launches and corporate branding owing to our superior visibility, recall, and assured ROI. Seamlessly adapting to the unconventional, yet potential-rich vertical, Newspaper Insert reinforces your brand's magnitude, making a persuasive, professional, and impactful statement.

Auto Hood

Leveraging its market leadership, Auto Hood offers unmatched reach with a diverse audience profile having successfully driven 33K unparalleled national campaigns. Advertisers consistently choose us for premium launches and corporate branding due to our adaptability to the nontraditional vertical, ensuring elevated visibility, and enhanced recall, thus maximizing ROI. Experience the power of our persuasive and impactful language that shapes brand stories, reinforces professional identity, and cements your foothold in today's ever-evolving business landscape.

Full Bus - Exterior

Dominating the non-traditional vertical, Full Bus - Exterior stands as an unrivalled market leader, executing an impressive 24K campaigns. Our bespoke audience profiling and expansive reach make us the preferred choice for national campaigns, premium launches and corporate branding initiatives. High visibility parameters, enhanced recall, and stellar ROI underscore our effectiveness. When you want your brand messaging to resonate with striking impact and professional finesse, Full Bus - Exterior is your go-to solution.

Interior Train Branding

Unleashing the unbeaten potential of non-conventional media, Interior Train Branding stands as the unrivaled market leader, having effectively accomplished an unparalleled feat of 18K campaigns. With our prime visibility, enhanced recall, and impactful ROI, we have become a favored choice for nationwide campaigns, premium launches, and corporate branding. Catering to an unorthodox audience profile, we promise extensive reach and adapt perfectly to the non-traditional vertical, inviting advertisers to step into the future of impactful advertising.

Top Categories by Ad Spend in Q4 2025

What is BTL Advertising?

BTL advertising represents a shift from traditional advertising methods, focusing on direct and more engaging promotional tactics. This approach includes diverse methods like guerrilla marketing, social media product placements, and impactful street art. BTL strategies are designed to create memorable brand experiences through personalized and dynamic interactions.

Types of Non-Traditional/BTL Advertising in India

• Auto-Rickshaw Advertising: Leverage on the popularity of auto-rickshaws advertising as a means of transport in crowded areas of cities. These mobile billboards provide a high number of rural recurrences in various zones.

• Bus Advertising: Capitalize on extensive urban routes with bus advertising. It ensures maximum visibility among commuters and pedestrians alike, making it a dynamic advertising medium.

• Metro Train Advertising: Advertise in Metro trains and stations so that people cannot avoid seeing the adverts. This method reaches daily consumers, as it is seen recurrently in areas with heavy traffic.

• Mall Advertising: Connect with the target nutrient consumers at shopping places through mall advertising. Advertising locations such as atriums and walkaways get the shoppers’ attention improving on the visibility of the brand.

• IT-Park Advertising: Target the requisite population with advertisements in IT parks. It is this focused approach of catering for the business sobriquet of an affluent demographic with spending power.

• School Advertising: With school advertising , reach out and move the young minds, and their families. This medium can be used in dissemination of information in terms of promotions of educational products and goods in the learning environment.

• Railway Station Advertising: Advertise at railway stations where there is likely to be a lot of traffic going to different areas as the trains move around. A chief advantage of this method is that it provides exposure to the target population with quite a diverse background.

• Digital Screens and Interactive Kiosks: New forms of advertising in electronic billboards and media, advertise in shops through promotional kiosks. Such tools offer dynamic content and make users interact with the media using touch technology, the result is the creation of personal data.

BTL Advertising Rates

BTL advertising rates can range from Rs 1,500 to Rs 30,00,000, depending on various factors. These factors include the chosen medium, such as transit advertising, vehicle wraps, station or terminal ads, mobile billboards, taxi top ads, bus shelter posters, and ride-share vehicle ads. 

Additionally, the rates are influenced by the location's prominence, the campaign's duration, the size and format of the ads, and the level of customization required. Urban areas and high-traffic locations generally command higher prices due to greater visibility and reach, making them more expensive but potentially more effective for targeted advertising campaigns.

Options include metro train advertising, auto, IT parks, non-ac bus, cabs, newspaper inserts, school, mall, railway station, zepto advertising etc. Generally, urban areas and high-traffic locations are more expensive due to higher visibility and reach.

Benefits of BTL Advertising

• Pinpoint Targeting: BTL advertising allows you to hit the bullseye with your target audience, making your campaigns super effective.

• Budget-Friendly: Compared to massive TV or radio campaigns, BTL ads are often much easier on the wallet, giving you more value for your investment.

• High Engagement: From cool events to eye-catching billboards, BTL ads grab attention and spark conversations.

• Trackable Success: BTL campaigns offer clear metrics, so you can easily see what's working and tweak as needed.

• Creative Playground: Think outside the box with vehicle wraps, guerrilla marketing, and more. BTL is all about creativity.

• Local Love: Perfect for local marketing, especially in high-traffic spots like bus stops, train stations, or popular shopping areas.

• Personal Touch: Direct mail, in-store promotions, and other BTL methods create a personal connection that builds loyalty and trust.

• Flexible Options: With a wide range of choices from transit ads to experiential marketing, you can tailor your approach to fit your brand perfectly.

• Instant Impact: Some BTL tactics, like product sampling or in-store demos, can lead to immediate sales and feedback, making them highly effective.

These benefits make BTL advertising a powerful tool to reach and engage your audience in a meaningful and memorable way.

How to Book Non-Traditional Advertising through The Media Ant

• Visit The Media Ant Website

• Explore BTL Advertising Options: Navigate to the "BTL Advertising" section. You can browse various BTL options like transit ads, in-store promotions, event sponsorships, and more.

• Select Your Preferred BTL Ad Option: Choose the type of BTL advertising that best suits your needs. Click on the specific medium (e.g., bus advertising, vehicle wraps, event marketing) to get more details.

• Review Details and Pricing: Check the available options, pricing, and any specific details about the advertising medium. This will help you understand the scope and cost of the campaign.

• Customize Your Campaign: Depending on the medium, you may be able to customize your campaign. This could include selecting specific locations, durations, and formats for your ads.

• Consultation and Assistance: A representative from The Media Ant will get in touch to discuss your requirements further. They can provide additional insights, suggest best practices, and help you refine your campaign.

• Finalize and Book: After finalizing the details, you can proceed to book the campaign. The Media Ant will handle the logistics, ensuring your ads are placed as per your specifications.

Top BTL Marketing Agency

The Media Ant is the top BTL marketing agency specializing in crafting personalized and targeted advertising strategies that engage consumers directly, bypassing traditional mass media channels. These agencies thrive on creating intimate brand experiences through avenues such as experiential marketing, direct mail campaigns, in-store promotions, and digital activations. 

Whether it’s mall activations, metro ads, corporate events, or local promotions, we know how to make your brand shine. With a presence across India and options that fit every budget, we’ll help you turn ideas into experiences people remember. From planning to execution, we’re here to make it happen. Let’s work together to create something extraordinary for your brand!

By focusing on direct interaction and memorable experiences, BTL agencies like The Media Ant one of the top BTL advertising agencies, redefines how brands connect with their audiences, aiming for deeper engagement and measurable impact.

Case Studies

Discover the impactful accomplishments we've delivered for our clients through our BTL media case studies.

Frequently Asked Questions (FAQs)

1. What Is BTL Advertising and How Does It Differ from Traditional Advertising?

BTL (Below The Line) advertising focuses on direct communication with the target audience through unconventional methods, contrasting with traditional advertising's broad, mass-market approach. It includes personalized strategies like guerrilla marketing, digital placements, and street art.

2. Why Should I Choose BTL Advertising for My Brand?

BTL advertising offers a more targeted approach, allowing for creative and memorable interactions with your audience. It's especially effective for brands looking to make a strong impression on a specific group of consumers, often at a lower cost compared to traditional media.

3. What Kind of Services Does The Media Ant Offer in BTL Advertising?

The Media Ant specializes in a wide range of BTL advertising services, including guerrilla marketing, social media product placements, ambient lit panels, digital screen branding, and more. Our services are tailored to create unique and engaging experiences for your audience.

4. How Cost-Effective Is BTL Advertising Compared to Traditional Methods?

BTL advertising is generally more cost-effective than traditional methods. It allows for targeted campaigns with specific audience groups, reducing the overall expenditure while increasing the impact of your message.

5. Can BTL Advertising Be Measured for Effectiveness?

While BTL advertising employs unconventional methods, its effectiveness can still be measured through various metrics, such as engagement rates, direct response, and brand recall. We provide detailed reports to help you understand the impact of your campaign.

6. How Do I Start a BTL Advertising Campaign with The Media Ant?

Starting a BTL campaign with us is simple. Contact us via email at Help@TheMediaAnt.com or call us at 08067415510 to discuss your needs. Our team will guide you through the process and help develop a strategy that aligns with your brand objectives.

7. What Are Some Popular BTL Advertising Options in India?

Popular BTL advertising options in India include bus and auto advertising, guerrilla marketing, digital screen branding, and ambient lit panels. These mediums offer high visibility and engagement in various settings.z