Advertising in Cab - Mumbai
External - Doors
Internal - Seat Back
Ola Play Screen - Pre- Roll/Muted Video
Per Thousand Impressions
Ola Play Screen - Cube Card/Carousel
Per Per Thousand Impressions
Ola Play Screen - Banner Ad
Per Thousand Impressions
Cab Advertising in Mumbai is one of the most popular city level media. Advertising on Cabs in Mumbai allows advertisers to reach out to their target group within a city. Cab Advertising in Mumbai has one of the lowest cost per reach among all non traditional media options. Mumbai's Cabs are an essential part of Mumbai’s transport system and are part of city life. Cab advertising is a premium out-of-home advertising format utilising this unique space. Branded Cabs spend their working days in the busiest parts of the city reaching a concentrated and varied audience
i) The number of cars plying on the Uber platform
ii) Millennials spend on an average of Rs. 1,000 - 2,000 per month on Uber
iii) Average time of a trip is 40 - 45 minutes
iv) 40 % of trips are on Non Cash basis ( Credit/Debit/wallets )
v) Uber has 3,00,000+ weekly rides at Airport in India
vi) In every 5 minutes, an Uber ride happens at major IT Parks
i)The number of cars in which the Ola Play screens are present is around 50,000 in the 7 metropolitan cities. The seven metropolitan cities are:
ii) Reach Details of Ola Play Screen
|Auto Play Video||5-10 Million|
|Muted Video||15-25 Million|
|Banner Ads||15-25 Million|
|Cube Cards||15-25 Million|
Traditional Kaali- Peeli cabs are an iconic and essential part of Mumbai city life & transportation system. Taxis are a demand-led medium following the population flow throughout the day, 7 days a week, accessing areas where other types of advertising is not possible, restricted or just too expensive. The routes & stops covered by taxis is hugely advantageous, and ensures maximum impressions. The rooftop, back-lit panels atop well maintained taxis, will provide quality advertising at a premium but affordable price. Click here to know more about Kaali - Peeli cabs.
Click here to download the list of taxi stands.
Step 1: Select Variables: Media Option, Number of Cabs, Campaign Duration and Start date
In case you need any help with planning, please write to help@TheMediaAnt.com
|Variables||Sample Variable Selections|
|Media Option||External - Doors/ Internal - Seat Back/ Full Cab|
|Number of Cabs||50/70/90|
|Campaign Duration||1 Month/ 2 Months/ 3 Months|
|Campaign Start Date||27th Feb/ 15th Aug/ 23rd Dec|
Step 2: Email the filled table to help@TheMediaAnt.com or Create Package online at The Media Ant.
Step 3: We will check the ad space availability and prevailing discount at the time of booking.
Step 4: Upon confirmation of availability from our end, you need to submit the artwork and make the payment.
Once the campaign is live, the execution pictures will be shared within 5 working days, also campaign report will be shared( click here to check the sample ).
Click here to download dimension details.
Mumbai is the most populous city in India and the ninth most populous agglomeration in the world. it is one of the most populous urban regions in the world and the second most populous metropolitan area in India. Mumbai is the financial, commercial and entertainment capital of India. Mumbai consists of two distinct regions: Mumbai City district and Mumbai Suburban district. Model cabs available are Maruti Suzuki Wagon R, Hyundai i10, Maruti Suzuki Eeco, Hyundai Santro.
We are India’s first Mumbai Cab ad agency that provides discounted cost without asking any question or forcing you to signup. As a leading Mumbai Cab Advertising agency we offer the best rates to our clients. We keep total cost down and provide you with very competitive rates. You can also contact us to know more about placing ads in Mumbai Cabs.
Taxi/Cab Advertising in Mumbai is one of the most popular city level media. Advertising on Taxi/Cabs in Mumbai allows advertisers to reach out to their target group within a city. Taxi/Cab Advertising in Mumbai has one of the lowest cost per reach among all non traditional media options. You can advertise in Mumbai Taxi/Cabs through The Media Ant. Get all details and best rates for Mumbai Taxi/Cabs Advertising here
Mumbai's Taxi/Cabs are an essential part of Mumbai’s transport system and are part of city life. Taxi/Cab advertising is a premium out-of-home advertising format utilising this unique space. Branded Taxi/Cabs spend their working days in the busiest parts of the city reaching a concentrated and varied audience. Essentially Taxi/Cab Advertising captures an entire city’s audience. Taxi/Cab Advertising in Mumbai puts your brand and your advertising right in front of your customers when they are deciding how and where to spend their money.
Taxi/Cabs are iconic and instantly recognisable, as well as being an intrinsic and practical part of everyday city life and our transport system. Taxi/Cab Advertising has grown rapidly to become the premium advertising choice for reaching an urban audience of millions. Each Taxi/Cab travels hundreds of miles each week, stopping at thousands of destinations, creating millions of impressions on your potential customer base.
As a stand-alone advertising platform or as part of an integrated campaign, Taxi/Cab Advertising in Mumbai can take your brand almost anywhere. Taxi/Cabs are used and seen by financial high-fliers, business decision makers, shoppers, wealthy residents, tourists and visitors. Taxi/Cab Advertising directly influences the buying habits of everyone in a city.
Exterior advertising is seen by millions of people every day. Bold designs, colourful images and simple statements; the widest cross-section of the public will soon recognise and recall your brand, giving you the edge in today’s highly competitive consumer marketplace.
External Branding - Can i choose the cab operator for which branding will be done?
No. Currently only Uber cabs can be branded. The other cab aggregators do not allow external door branding as of now.
What is non traditional advertising?
While there are many definitions the most acceptable one is based on revenue model.
Advertising in medium whose majority revenue does not come through advertising is called Non Traditional medium. For e.g. Major revenue for public transport buses come from ticketing but these buses also make some money by carrying ads.
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