Advertising in IRCTC Pan India

About Advertising in IRCTC Pan India
With millions of users booking train tickets and accessing other services daily, IRCTC is one of the largest e-commerce websites in India. IRCTC is an essential component of the railway ecosystem offering various conveniences. Brands associated with the platform enhance the chances of generating desired engagement and conversions.
Key Insights
Top Choice

Product Sampling
On Request

Exterior Train Branding
On Request
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IRCTC Pan India Advertisement
IRCTC Pan India Advertisement uses many unconventional tactics because they are innovative and unpredictable. IRCTC Pan India Advertisement aims to capture the attention of its viewers through creativity and spontaneity.
IRCTC Pan India Ads
IRCTC Pan India Ads are often placed in unusual places or displayed in unique ways so as to catch the eye and command the attention of unsuspecting audiences. Through IRCTC Pan India Ads, marketers can utilize more creative strategies for reaching consumers.
IRCTC Pan India Advertising Rates
IRCTC Pan India Advertising Rates may vary depending on what is quoted by the vendor. Various non-traditional advertising options are available at discounted rates, out of which brands and companies can select according to their requirements.
Our pricing models for IRCTC Pan India Advertising Rates are some of the best in the market offering advertisers some of the best options for Hoarding advertising.
IRCTC Pan India Advertisement Rates
Looking for Non Media Ad Rates? To check out IRCTC Pan India Advertisement Rates you can visit the “Top Choice” section which is available on the “IRCTC Pan India Advertisement” page that will include all the IRCTC Pan India media options the companies can choose from according to their requirements.
You can check out the best discounted IRCTC Pan India Advertisement Rates, by visiting the official website of The Media Ant. Companies can pick the package most relevant to their needs.
IRCTC Pan India Advertising Cost
IRCTC Pan India Advertising Cost depends on the locality that the companies want their advertisements to target. IRCTC Pan India Advertising Cost will also vary according to the non traditional media option chosen by the advertiser.
Get the best rates to place your non traditional advertising on The Media Ant
IRCTC Pan India Advertising Agency
Looking to Place Your Non-Traditional Ads? The Media Ant is one of India’s leading non-media advertising agencies that helps you with advertising and brand recognition needs.
With a presence across top Indian cities like Bangalore, Mumbai, and Delhi, The Media Ant ensures you a one-stop solution for all your outdoor advertising needs.
We help you plan, buy, execute and monitor all your outdoor and non tradtional advertising campaigns across the country. Our in-house team ensures to provide you with the best non-traditional branding plans at the best possible rates available and flawless execution of your non-traditional advertising.
Our best rates for advertising on non-traditional platforms are available online on our website. As part of the execution process in non-traditional advertising, The Media Ant will provide advertisers with images. Check the best rates to advertise your brand on outdoor and non-traditional platforms in The Media Ant's outdoor advertising planning tools.
You can contact us by Phone or Email, which are mentioned on the contact page. The Media Ant contact details are available in the Contact Us section of our website.
FAQS
1. What is IRCTC Pan India advertising?
It's a non-traditional advertising option that lets brands place ads across IRCTC's catering and train network including napkins, cups, trays, menu cards, flasks, and exterior train branding reaching passengers across Indian Railways' pan-India footprint.
2. What advertising formats are available on IRCTC?
The main formats include catering item branding (napkins, cups, trays, tray mats, flasks, menu cards, sandwich boxes, water bottle wrappers, and carry bags), exterior train branding on Shatabdi trains, and on-ground product sampling to passengers.
3. Which trains carry IRCTC catering advertising?
Catering advertising is served on premium express trains such as Duronto, Shatabdi, and Rajdhani, along with select Mail Express trains that offer onboard catering.
4. How many people does IRCTC advertising reach?
IRCTC advertising reaches close to 20 million commuters daily, with an estimated 3.6 crore ad-viewing opportunities available every day across the network.
5. How often does a passenger see the ad during a journey?
A passenger typically sees the ad at least 5 times during shorter journeys and up to 9 times on longer journeys, since catering items stay with them from serving until they're collected back by the pantry staff.
6. How long does an ad stay in front of a passenger?
Meals are served three times a day and beverages five times a day, with pantry staff taking about 45 minutes per food service and 25 minutes per beverage service giving the ad sustained visibility throughout that window.
7. What is exterior train branding on IRCTC?
It's a format where your ad is displayed on both sides of the exterior of a Shatabdi train, with the option to target specific train names based on your campaign's chosen route or region.
8. What is product sampling on IRCTC?
Product sampling lets brands distribute physical samples directly to passengers on the platform and inside trains, making it a useful format for FMCG, food, and personal care brands wanting hands-on trial and recall.
9. How much does IRCTC Pan India advertising cost?
Rates depend on the format chosen and the locality or route you want to target, since pricing is set on request by the vendor. The Media Ant offers these at discounted rates compared to booking directly.
10. Can ads be run in multiple languages on IRCTC?
Yes, IRCTC advertising supports multi-lingual ads, which is useful for brands running region-specific campaigns across different parts of the country.
11. How do I book IRCTC Pan India advertising through The Media Ant?
You can reach out via Contact Us or call 080-67415510 / email help@TheMediaAnt.com, and our team will help you pick the right format and get you the best available rate for your campaign.
IRCTC has the catering contract for the entire Indian Railways Network in India. From food packaging to cutlery, you can now advertise with IRCTC on a varied range of catering options.
• Absence of clutter
• 20 million users commute everyday
• 3.6 crore ad viewing opportunities available everyday
• Multi-lingual ads are possible
You can advertise on the various catering items and cutlery that reach the passengers while the food and beverages are served in express trains such as Duronto, Shatabdi, Rajdhani and certain Mail Express trains. The options are as follows:
• Napkins (while food is being served in the train)
• Cups (while food is being served in the train)
• Trays (while food is being served in the train)
• Tray Mats (while food is being served in the train)
• Flasks (while beverages are being served in the train)
• Menu Cards
• Sandwich boxes (while food is being served in the train)
• Water bottle wrappers (in trains)
• Carry bags (available at stations)
Reach For IRCTC Catering Advertising
• Meals are served 3 times a day and beverages are served 5 times a day
• The time taken by the pantry boys is approximately 45 minutes for food and 25 minutes for beverages. IRCTC advertising stays with the passenger from serving till the pantry boys collect the items back.
• IRCTC advertising reaches out to one passenger at least 5 times during shorter journeys and up to 9 times on longer journeys.
• By mathematical calculation in a day shorter journeys account to 185 minutes of viewership (overall, and not per passenger) and longer journeys account to 555 minutes.












