Advertising in IRCTC Catering - All India
Popular Media
Food Box

Food Box

Per Food Box

Card Rate

₹ 6

Offer Rate

₹ 5
Paper Cup

Paper Cup

Per Paper Cup

Card Rate

₹ 2.70

Offer Rate

₹ 2.25
Paper Tea Kit

Paper Tea Kit

Per Paper Tea Kit

Card Rate

₹ 1.80

Offer Rate

₹ 1.50
Premium Media
Paper Tray Mat

Paper Tray Mat

Per Paper Tray Mat

Card Rate

₹ 3.50

Offer Rate

₹ 3.00
Front Side

Ticket Branding

Per Unit

Card Rate

₹ 3.80

Offer Rate

₹ 3.30
Water Bottle Wrapper

Water Bottle Wrapper

Per Water Bottle

Card Rate

₹ 2.70

Offer Rate

₹ 2.25
Paper Menu Card

Paper Menu Card

Per Menu Card

Card Rate

₹ 35

Offer Rate

₹ 30
Flask

Flask

Per Flask

Card Rate

₹ 450

Offer Rate

₹ 375
Other Media
Paper Carry Bag

Paper Carry Bag

Per Carry Bag

Card Rate

₹ 14

Offer Rate

₹ 12
Paper Napkin

Paper Napkin

Per Paper Napkin

Card Rate

₹ 0.96

Offer Rate

₹ 0.80
IRCTC Staff Uniform

IRCTC Staff Uniform

Per Uniform

Card Rate

₹ 2,850

Offer Rate

₹ 2,500

Product Sampling

Per Sample

Card Rate

₹ 1.80

Offer Rate

₹ 1.50
**18% GST is applicable on the above rates
**Rate for sampling is standard and subject to change after final approval from the authority of IRCTC.Also client has to do advertise on any one of the other catering options per route only then sampling will be allowed.All the above prices are exclusive of Printing and Mounting charges if applicable.

Est. Reach

2,073,000 Monthly Travellers

Unique Id

2063

Ant Messages

1) Minimum one media option has to be booked for one route. Total number of quantity and final pricing of the particular media option will be given after the confirmation.

2) For product sampling, the brand has to select any one catering media option for branding. Then only railways will allow for product sampling. Minimum 10,00,000 samples has to be taken for activity. 

About IRCTC Catering Bangalore Advertising

Indian Railway Catering and Tourism Corporation (IRCTC), is a subsidiary of the Indian Railways that handles the catering for the passengers travelling to various cities. IRCTC offers both Vegetarian and Non Vegetarian food to the passengers. These food are supplied through a logistic structure, which uses exclusively made packages to deliver the food to the passengers. Now IRCTC has introduced advertising on the food packages and various other media in train. Advertisers can choose IRCTC catering service to market their brand to reach their target customers. 

Facts and Figures

Visibility of Uniform Branding
No of Service StaffsNo of Services in 10 HoursVisibility as Per Visit of StaffNo. of Spots for AdvNo. of Passengers Per Train.Total Visibility of Ad Per Day (in Crores)Total Visibility of Ad Per Month (in Crores)
33005106120023.76712.8

Execution Process

Steps in Execution

Step 1: Select Variables: Media Option, Target Route, Campaign Duration and Start date

In case you need any help with planning, please write to help@TheMediaAnt.com

VariablesSample Variable Selections
Media OptionFlask/ Food Box/ Paper Cup
Target RouteBangalore to Chennai/ Delhi to Mumbai/ Hyderabad to Kolkata
Campaign Duration1 Month/ 2 Months/ 3 Months
Campaign Start Date27th Feb/ 15th Aug/ 23rd Dec

Step 2: Email the filled table to help@TheMediaAnt.com or Create Package online at The Media Ant.

Step 3: We will check the ad space availability and prevailing discount at the time of booking.

Step 4: Upon confirmation of availability from our end, you need to submit the artwork and make the payment.

How do I know my ad has been placed?

Once the campaign is live, the execution pictures will be shared within 2 working days.

Route List

Click here to download the route list

Route List ( Express Tray Mat)

Click here for the route list for express tray mat branding. 

Train Ticket Division Targeting List

Click here to get the list of zones or divisions that can be targeted for Train Ticket Branding. 

Dimension Details
MediaAdv Area / sq cm
Napkin437.50
Cups93.10
Tray Mat154.80
Flask182.00
Menu Card483.00
Food Pocket315.00
Rail Neer Water Wrapper57.00
IRCTC Staff Uniform577.50
Carry Bag472.50
Tea Kit72.40

Other Information

About The Media Ant – IRCTC Pan India Advertising Agency

We are India’s first IRCTC Pan India ad agency that provides discounted cost without asking any question or forcing you to signup. As a leading IRCTC Pan India Advertising agency we offer the best rates to our clients. We keep total cost down and provide you with very competitive rates. You can also contact us to know more about placing ads in IRCTC Pan India.

IRCTC has the catering contract for the entire Indian Railways Network in India. From food packaging to cutlery, you can now advertise with IRCTC on a varied range of catering options, through The Media Ant. Get all the details and best rates for advertising in IRCTC catering here.

IRCTC has the catering contract for the entire Indian Railways Network in India. From food packaging to cutlery, you can now advertise with IRCTC on a varied range of catering options.

• Absence of clutter
• 20 million users commute everyday
• 3.6 crore ad viewing opportunities available everyday
• Multi-lingual ads are possible

You can advertise on the various catering items and cutlery that reach the passengers while the food and beverages are served in express trains such as Duronto, Shatabdi, Rajdhani and certain Mail Express trains. The options are as follows:

• Napkins (while food is being served in the train)
• Cups (while food is being served in the train)
• Trays (while food is being served in the train)
• Tray Mats (while food is being served in the train)
• Flasks (while beverages are being served in the train)
• Menu Cards
• Sandwich boxes (while food is being served in the train)
• Water bottle wrappers (in trains)
• Carry bags (available at stations)

Reach For IRCTC Catering Advertising

• Meals are served 3 times a day and beverages are served 5 times a day
• The time taken by the pantry boys is approximately 45 minutes for food and 25 minutes for beverages. IRCTC advertising stays with the passenger from serving till the pantry boys collect the items back.
• IRCTC advertising reaches out to one passenger at least 5 times during shorter journeys and up to 9 times on longer journeys.
• By mathematical calculation in a day shorter journeys account to 185 minutes of viewership (overall, and not per passenger) and longer journeys account to 555 minutes.

Question:

What is non traditional advertising?

Answer:

While there are many definitions the most acceptable one is based on revenue model. 

Advertising in medium whose majority revenue does not come through advertising is called Non Traditional medium. For e.g. Major revenue for public transport buses come from ticketing but these buses also make some money by carrying ads. 


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