Indian Premier League, popularly known as IPL is one of the major sporting events held annually in India since 2008. 8 teams named after 8 states and cities of India battle it out among huge fanfare. IPL 2022 is going to be held from 2nd April 2022 to 3rd June 2022.

Large audience: IPL 2021 had garnered 380 million TV viewers and on Hotstar IPL 2021 peaked at 6.7 million. Hence, it’s quite evident that advertising on Hotstar is a great opportunity to reach a wider audience. Cricket match viewership in India is very high and with IPL the excitement factor is even more.

Premium audience: While IPL has a wide reach among the masses, it has an equal share of the premium audience. Advertising in IPL also means that your brand will cater to a section of customers who are more likely to make purchases.

Brand awareness: Brands whose prime objective is to inform and make the customers aware about their product and service can use IPL team sponsorship. The high viewership of IPL will give them the much-needed reach which is helpful for brand awareness.

Star had disclosed that in the entire first phase of 2021 IPL, the total viewership was 367 million and the total watch time was 188 billion minutes, which was 14% higher than 2019.

Advertising in IPL team sponsorship 2022 is the best opportunity for both medium and high budget advertisers for the following reasons:​

• Affluent audience with a high propensity to purchase: IPL has a large premium audience base who are more likely to make purchases.
• Travel & Holiday: 66% of annual travelers
• Education: 40% are graduates/diploma holders
• Online Shopping: 66% of monthly online shoppers
• Ownership: >70% penetration in premium durable
• Financial: 70% penetration in investors of stocks and MFs
• A universe of 300+ million viewers: IPL 2021 witnessed 300 million viewers on Hotstar. This year this number is expected to be much higher.
• Low barrier to entry: IPL Advertising has always been considered a game meant for big-ticket advertisers. However, it’s going to change with IPL 2022 advertising rates which allow brands to start advertising at a starting package of INR 1 lakh.

IPL team sponsorship 2022 is ideal for-

1. Brands having an audience who is

•   Young
•   Urban
•   Predominately male

2. Brands looking for ways to create a long-lasting impact on the audience’s mind.

3. Brands with a new product/service launch.

4. Brands who are expecting a big boost in sales during the festive season.

Advertising Options for IPL Team Sponsorship 2022

1. Jersey branding: Jersey branding is when a brand can put its logo or symbol on the jersey of the players. The logo of the brand can be on the chest, left arm, or right arm of the jersey, it serves as a great way to make your brand stand out and increase visibility.
2. Cap: Cap branding is when a brand can put its logo or symbol on the caps of the players. The logo of the brand can be on the front part of the cap.
3. Helmet: Helmet branding is when a brand can put its logo or symbol on the helmets of the players. The logo of the brand is visible on the front or backside of the helmet.
   

The rates for IPL team sponsorship 2022 may vary depending on the type of ad you opt for. The pricing model for IPL team sponsorship is based on the type and position of the ad.

The ‘Top Choice’ section on the page of IPL team sponsorship 2022 has detailed ad rates for all media options available on The Media Ant portal. You can also select various targeting parameters while advertising on IPL team sponsorship. This can be done by saving the media option to the bag and accessing it there. You will find headings like ‘video’ and ‘video+household sync’ from where you can pick the most suitable one.

You can also check the best-discounted rate for your selected volume. However, IPL team sponsorship rates are very effective and are ideal for big brands. This is because you can run nationwide campaigns, the campaigns can target a large group of customers.

The Media Ant is India's one of the leading non-traditional advertising agencies. With a presence across top cities like Mumbai, Delhi, and Bangalore, we are the best advertising agency in India. We help advertisers plan, buy, execute, and monitor their IPL team sponsorship campaigns. Our in-house performance team ensures that your IPL team sponsorship 2022 campaigns are monitored to ensure the best performance.

In addition to this, we can also measure campaign engagement for relevant campaigns. As a leading digital ad agency, The Media Ant assures the best advertising rate and flawless execution of your campaigns in IPL ads. Get the best rates to place your ad on any digital platform of your choice. Our best rates for advertising on IPL team sponsorships are available on our online monitoring dashboard that will help you to monitor the campaign from your phone. You can check the best rates to advertise on various platforms in the digital advertising planning tool on The Media Ant. You can contact us over Whatsapp, Phone, or email. Contact details are mentioned in the Contact Us section of the website.