Advertising in Gas Bills - West Bengal
About Advertising in Gas Bills - West Bengal
1) Region wise targeting for gas bill advertising2) Campaign completion certificate from respective gas company will be provided as a proof of execution.3) Number of bills will be issued to the customers in 1 Month duration.
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Gas Bills - West Bengal Advertising Cost
Advertising Option | TMA Offer |
---|---|
Gas Bill | ₹ 2.5 Per Bill |
Product Sampling | ₹ 2.5 Per Sample |
Ant Messages
1) Region wise targeting for gas bill advertising
2) Campaign completion certificate from respective gas company will be provided as a proof of execution.
3) Number of bills will be issued to the customers in 1 Month duration.
Facts and Figures
Guaranteed delivery to the household (POD is provided)
Reach - gas bills gives advertisers a reach of 9 crore households across the country
Non-cluttered space - only one advertiser on the front side
Micro targeting possible - you can target a part of the city by pin code
High shelf life - these bills usually are on the table of the household and viewed by most of the members of the family
Research on Gas Bill Advertising
AC Nielsen conducted a research for a telecom client who advertised on these gas bills. The top line findings are as follows:
In 61% of the households one person sees the bill
In 33% of the households 2 people see the bill
In 5% of the households 3 people see the bill
People have involvement with the bill at 4 stages: collecting the bill, checking details, giving money to the servant/family members for payment and while making the payment to the delivery boy (90%+ involvement)
20% of the respondents recall an ad on the gas bill (spontaneous)
62% of the respondents recall an ad on the bill (spontaneous + aided)
Of the 62% who recall the ad, 83% remember the name of the advertiser
Color and front page advertising seems to have a better recall
Higher purchase intent after seeing the advertiser's ad
19% of the respondents took an action after seeing the ad
AC Nielsen conducted a similar research for a soap brand who advertised on these bills. The cities for the activity and research were Hyderabad and Vizag. The findings are:
Over 90% of the respondents recalled the brand (spontaneous)
Total recall of brand was 98% (spontaneous + aided)
The key message of 5 off was well remembered
The activity generated a high future purchase intent of over 80%
Facts and Figures
District Wise | HPCL | IOCL |
ALIPURDUAR | 20745 | 164865 |
24-PARGANAS-N | 458659 | 1355409 |
BANKURA | 78509 | 106542 |
BIRBHUM | 66627 | 207118 |
BURDWAN | 272646 | 549402 |
CALCUTTA | 406627 | 574073 |
COOCH-BEHAR | 60123 | 266628 |
DAKSHIN DINAJPR | 39109 | 92701 |
DARJEELING | 8684 | 446546 |
HOOGHLY | 231567 | 654351 |
HOWRAH | 208949 | 458727 |
JALPAIGURI | 66941 | 232642 |
MALDA | 11631 | 281860 |
MURSHIDABAD | 118517 | 521811 |
NADIA | 121749 | 690199 |
PASCHIM MEDINIPUR | 102828 | 528859 |
PURBA MEDINIPUR | 127049 | 367441 |
PURULIA | 36458 | 110273 |
UTTAR DINAJPUR | 19073 | 94877 |
Total | 2594361 | 8249674 |
Execution Process
Step 1: Select Variables: Media Option, Number Of Units, Campaign Duration and Start date
In case you need any help with planning, please write to help@TheMediaAnt.com
Execution Process
Variables | Sample Variable Selections |
Media Option | Product Sampling |
Number of Units | 50000/ 100000 |
Campaign Duration | 1 Month/ 2 Months/ 3 Months |
Campaign Start Date | 27th Feb/ 15th Aug/ 23rd Dec |
Execution Process
Step 2: Email the filled table to help@TheMediaAnt.com or Create Package online at The Media Ant.
Step 3: We will check the ad space availability and prevailing discount at the time of booking.
Step 4: Upon confirmation of availability from our end, you need to submit the artwork and make the payment
Execution Process
Once the campaign is live, the execution pictures will be shared within 2 working days.
Execution Process
Sl.NO | Media Option | Dimension |
1 | Front Spot 1 | 42 W x 42 H Mm |
2 | Front Spot 2 | 160 W x 44 H Mm |
3 | Back Spot 1 | 80 W x 90 H Mm |
4 | Back Spot 2 | 80 W x 90 H Mm |
Execution Process
Sl.NO | Media Option | Dimension |
1 | Front Spot 1 | 42 W x 42 H Mm |
2 | Front Spot 2 | 160 W x 44 H Mm |
3 | Back Spot 1 | 80 W x 90 H Mm |
4 | Back Spot 2 | 80 W x 90 H Mm |
Execution Process
Type of Gas Agency | Quantity |
IOCL | 82,49,674 |
HPCL | 25,94,361 |
Other Information
We are India’s first West Bengal Gas Bills ad agency that provides discounted cost without asking any question or forcing you to signup. As a leading West Bengal Gas Bills Advertising agency we offer the best rates to our clients. We keep total cost down and provide you with very competitive rates. You can also contact us to know more about placing ads in West Bengal Gas Bills.
Advertising in Gas Bills- West Bengal
Gas bills are one of the most common physical bills that can be found in any household. Most of the households in a city depends on LPG cylinders for cooking purposes and on an average consumes close to 1 cylinder per month. On ordering a new cylinder, they receive the gas bill. Gas bills offered by most popular companies like IOCL and HPCL also offer space to advertisers to promote their brand or distribute their product samples. This is popularly known as advertising in gas bill or gas bill branding.
Advertising in Gas Bills- West Bengal
Gas bill branding is one of the most popular advertising options in West Bengal. Advertising on Gas bills is a good opportunity for advertisers who -
- Want to reach out to the households
- Looking for a clutter-free environment to advertise
- Want to associate with a trusted brand (IOCL and HPCL)
- Higher chances of the same bill being viewed multiple number of times by multiple number of people.
Advertising in Gas Bills- West Bengal
The Media Ant offers the best West Bengal gas bills advertising rates. To know the gas bill advertising rates in West Bengal , kindly refer to the tab “Media Options & Pricing”. The advertiser would have to order for the entire month of bills, approx number for which is provided under Facts & Figures. West Bengal Gas bills advertising rates would also depend on the gas bill advertising option selected. There are two types of advertising that can be done on gas bills in West Bengal - bill advertising as well as product sampling.
Advertising in Gas Bills- West Bengal
West Bengal is one of the most popular cities of India. It is a popular destination among companies and institutions due to it’s infrastructure and employment opportunities. There are a number of popular residential areas in the cities having high-income households. Advertising in gas bills in West Bengal is one of the most popular media to reach out to lakhs of houshold within the city in a cost-efficient and effective way.
Advertising in Gas Bills- West Bengal
Step 1 | Select the Ad spot |
Step 2 | Confirm the Number of bills to be taken. |
Step 3 | Select the Operator |
Step 4 | Email the selected details to help@TheMediaAnt.com or Create Package online at The Media Ant. |
Step 5 | Upon confirmation of availability from our end, artwork has to be submitted and the payment has to be made. |
Step 6 | Submit the artwork in CDR/Ai/ PDF Format |
Step 7 | It would take 10 to 15 days for printing and sending it to different circulation centers upon which around it would take 30 to 40 days for complete distribution of minimum 5 lakh bills. |
Step 8 | Execution proof in the form of Photographs of the ad and confirmation from operator in the form of letter head. |
Advertising in Gas Bills- West Bengal
Click here to view the sample letter.
Advertising in Gas Bills- West Bengal
Once the campaign is live, the execution pictures will be shared within 2 working days.
In case you need any help with planning, please write to help@TheMediaAnt.com.
Advertising in Gas Bills- West Bengal
Area wise details will be shared on client request and within 3 working days.