Advertising in Electricity Bills - Mumbai
Popular Media
Tata Power

Electricity Bill - Tata Power Bill

On Request
Front page

Electricity Bill - Adani Bills

Per Bill / Per Month

Card Rate

₹ 0.74

Offer Rate

₹ 0.63
Other Media
Tata Power

Starting Package

On Request

Sampling - Tata Power

Per Bills

Card Rate

₹ 1.2

Offer Rate

₹ 1

Pamphlet Insertion - Tata Power

Per Bill

Card Rate

₹ 0.7

Offer Rate

₹ 0.6
**18% GST is applicable on the above rates
**The above prices are inclusive of printing charges. Reliance Bills booked until December 2019.

Est. Reach

3,100,000 Households

Unique Id


Ant Messages

  • Advertising on BEST Electricity Bills is not allowed
  • Sampling is not allowed with Mumbai Electricity bills.

About Electricity Bills Mumbai Advertising

There are two major power suppliers in Mumbai

i)Tata Power - Tata Power is an Indian electric utility company based in Mumbai, Maharashtra, India and is part of the Tata Group.A statement issued by Tata Power announced that its client base in Mumbai rose to more than 6.5 lakh in 2015-16.With such a good customer base it is highly recommended to advertise in electricity bills in Mumbai under Tata power.

ii) Reliance Power - The company has a good customer base in Mumbai and  also is a sole distributor of electricity to consumers in the suburbs of Mumbai. With a customer base more than 24 lakh in Mumbai it will be the best media to get the maximum exposure through electricity bill advertisement.

Facts and Figures

Uniqueness of Electricity Bill Advertising
  • Guaranteed delivery to the household (POD is provided)
  • Reach - electricity bills gives advertisers a huge reach in each of the states
  • High shelf life - these bills usually are on the table of the household and viewed by most of the members of the family
  • On an average 2.37 people per household view the electricity bill
  • On an average, they spent about 1.8 minutes with the bill at all stages put together
  • Due date, units consumed and past units consumed are the most viewed details

Execution Process

Steps in Execution

Step 1: Select Variables: Power Supplier, Media Option, Campaign Duration and Start date

In case you need any help with planning, please write to

VariablesSample Variable Selections
Power SupplierTata Power/ Reliance Power
Media OptionBill Branding - Both Side/ Bill Branding - Front Side/ Bill Branding - Back Side
Campaign Duration1 Month/ 2 Months/ 3 Months
Campaign Start Date27th Feb/ 15th Aug/ 23rd Dec

Step 2: Email the filled table to or Create Package online at The Media Ant.

Step 3: We will check the ad space availability and prevailing discount at the time of booking.

Step 4: Upon confirmation of availability from our end, you need to submit the artwork and make the payment

How do I know my ad has been placed?

Once the campaign is live, the execution pictures will be shared within 2 working days.

Tata Power Coverage
Zones - (Areas)Circulation
North Zone (Dahisar, Mira Road & Bhayander)165225
Central Zone (Goregaon, Malad, Borivali, Kandivali)224189
East Zone (Wadala, Vikhroli, Vidyavihar, Sion, Saki Naka, Powai, Ghatkopar, Mankhurd, Kurla, Govandi, Deonar, Chembur, Chunabhatti)119775
South Central (Andheri, Versova, Jogeshwari, Oshiwara, Versova, Sahar)88177
South Zone (Bandra, Khar, Santacruz, Vile Parle, Mahim)57937
South Mumbai (Colaba till Mahim)2069
Reliance Power Coverage

Other Information

About Mumbai City

Mumbai is the most populous city in India and the ninth most populous agglomeration in the world. it is one of the most populous urban regions in the world and the second most populous metropolitan area in India. Mumbai is the financial, commercial and entertainment capital of India. Mumbai consists of two distinct regions: Mumbai City district and Mumbai Suburban district.

About The Media Ant – Mumbai Electricity Bills Advertising Agency

We are India’s first Mumbai Electricity Bills ad agency that provides discounted cost without asking any question or forcing you to signup. As a leading Mumbai Electricity Bills Advertising agency we offer the best rates to our clients. We keep total cost down and provide you with very competitive rates. You can also contact us to know more about placing ads in Mumbai Electricity Bills

Mumbai is a city in India. Electricity Bill Advertising in Mumbai has emerged as a promising advertising platform. Mumbai Electricity Bill Advertising is used by a variety of brand categories.

Advantages Of Electricity Bills Advertising In Mumbai

• Guaranteed delivery to the household (POD is provided)
• Reach - electricity bills gives advertisers a huge reach
• Non-cluttered space - only one advertiser on the front and back of the bill
• Micro targeting possible - you can target a part of the city by pin code
• High shelf life - these bills usually are on the table of the household and viewed by most of the members of the family


Is it possible to do pamphlets inserts with the electricity bill?

  • Tata Power will allow Pamphlets inserts.
  • Reliance Energy does not do pamphlets inserts.


Is there any design restriction on the pamphlets? (e.g., Tata Power logo needs to be included etc.)


There is no Design restriction. However, The pamphlets have to be of A5 size and advertiser should get the creative approved by Tata Power before getting it printed.  


What will be proof of execution?


On email Tata power shall confirm with how many bills these pamphlets are attached. Sample bill & pamphlet as dispatched shall be shared.


How many Inserts can be done and when do they go out?

  • Tata Power in Mumbai has 5.5 Lacs Residential Connections and 1 Lac commercial connections. Insertions can be done for any or both of these categories.
  • Inserts will go out from 4th to 28th of every month with electricity bills.


Where should the pamphlets be sent to?


Pamphlets have to be delivered to Tata Power's bill printing place in Navi Mumbai atleast 2 days before execution.


How will these pamphlets get placed along with bills?


Each Pamphlet will be stapled to individual bill when it is printed and then will be door delivered.


What is non traditional advertising?


While there are many definitions the most acceptable one is based on revenue model. 

Advertising in medium whose majority revenue does not come through advertising is called Non Traditional medium. For e.g. Major revenue for public transport buses come from ticketing but these buses also make some money by carrying ads.