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Advertising in Cricket Stadium - India vs Sri Lanka Series

Advertising in Cricket Stadium - India vs Sri Lanka Series
Popular Media

Sight Screen

Per Match

Card Rate

₹ 6,15,000

Offer Rate

₹ 5,00,000

Perimeter Boards

Per Plan

Card Rate

₹ 5,10,000

Offer Rate

₹ 4,00,000
Premium Media

Boundary Rope Branding

Per Match

Card Rate

₹ 32,50,000

Offer Rate

₹ 27,00,000

Official Drinks Partner

Per Match

Card Rate

₹ 35,50,000

Offer Rate

₹ 30,00,000
Other Media
Cricket Stadium - India Advertising-HD Sight Sceen - Half Slot

Associate Gold (B)

Per Match

Card Rate

₹ 24,50,000

Offer Rate

₹ 20,00,000
Cricket Stadium - India Advertising-Ultra HD Package

Associate Gold (A)

Per Plan

Card Rate

₹ 24,50,000

Offer Rate

₹ 20,00,000
**18% GST is applicable on the above rates

Ant Messages

Why sponsor?

Sponsorship is particularly suited to image enhancement. In many situations, Spoinserhsip may offer opportunities for the company to eastablish a more intimate and emotionally involved relationship with its target audience than others.

India vs Sri Lanka: India on the Isle after a 3-year gap

India vs Sri Lanka bilateral series scheduled after 4 long years

India’s last major T20I series before the T20 World Cup

First limited-overs action for Indian and subcontinent viewers since the postponement of IPL.

Showcasing young breakthrough talent from the IPL’21

Cricket involving Team India has seen a high viewership figure across series ever since its resumption.

Schedule
DateDayActivityVenue
13 JulyTuesday1st ODIColombo
16 JulyFriday2nd ODIColombo
18 JulySunday3rd ODIColombo
21 JulyWednesday1st T20Colombo
23 JulyFriday2nd T20Colombo
25 JulySunday3rd T20Colombo

Facts and Figures

TV & OTT/Digital Viewership Numbers

The average viewership of a T20 Match in the previous NIDHAS CUP - 18, was 26 million per match. The series saw high-quality matches and this reflected in the high viewership figures.

The Viewership for this series is expected to be in the range of TV rating 3-4.5

Viewership for previous India Tours on Sony LIV:
India's Tour ofTotal Estimated Viewership (Cumulative Reach)Watch Time (Mins)Peak ConcurrencyProjected Average Viewership*
England, 201830 Million2.5 Billion2 Million1.7 Million
South Africa, 201820 Million2 Billion1.5 Million1.3 Million
Sri Lanka, 2021* ( 6 Matches )15-20 Million2-2.5 Billion1.5-2 Million2 Million
Popular Media
PackageBrandingBalls per match (Sight Screen)Balls per match (perimeter)Sharing with other brandsExclusive rights
Perimeter BoardsPerimeter loop branding on HD digital perimeter board for 20 Balls in T20 match & 50 Balls in an ODI Match during match and all types of breaksNATotal 20 Balls in T20 match & Total 50 Balls in an ODI Match and during breaks50%NA
Sight ScreenHD digital sightscreen for 24 Balls in T20 match & 60 Balls in an ODI Match during match and Perimeter loop branding all types of breaksTotal 24 Balls in T20 match & Total 60 Balls in an ODI MatchDuring BreaksNANA
Premium Media
PackageBrandingBalls per match (Sight Screen)Balls per match (Sight Screen)Sharing with other brandsSharing with other brands
Official Drinks Partner"1 Pitch Mat - Mid wicket(Far end), Logo on backdrop shared : Presentation, Mid pitch discussion and press "NATotal 60 Balls in T20 match & Total 150 Balls in an ODI Match50%Contest & Activation rights, to use "Official Associate Sponser of the Sri Lanka vs India Series" eventmark, To distribute Umbrella on ground photographers, To distribute T- shirts and caps to ground staff and to distribute cheer material (In Stadium)*
Boundary Rope Branding"33% of the total inventory spread across ground "NADuring Breaks33%NA
Other Media
PackageBrandingBalls per match (Sight Screen)Balls per match (Perimeter)Sharing with other brandsExclusive rights
Associate Gold (A)"1 Pitch Mat - Mid wicket(Near end), Logo on backdrop shared : Presentation, Mid pitch discussion and press "NATotal 40 Balls in T20 match & Total 100 Balls in an ODI Match50%"Contest & Activation rights, to use ""Official Associate Sponser of the Sri Lanka vs India Series"" eventmark and to distribute cheer material (In Stadium)* "
Associate Gold (B1 Pitch Mat - Mid wicket(Far end)NATotal 60 Balls in T20 match & Total 150 Balls in an ODI Match50%"Contest & Activation rights, to use ""Official Associate Sponser of the Sri Lanka vs India Series"" eventmark and to distribute cheer material (In Stadium)* "
Media Kit
Question:

What is non traditional advertising?

Answer:

While there are many definitions the most acceptable one is based on revenue model. 

Advertising in medium whose majority revenue does not come through advertising is called Non Traditional medium. For e.g. Major revenue for public transport buses come from ticketing but these buses also make some money by carrying ads. 


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