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Advertising in Auto - Kolkata

Advertising in Auto - Kolkata

Advertising in Auto - Kolkata

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About Advertising in Auto - Kolkata

There are more than 48000 autos in Kolkata. The total road length in Kolkata is about 1400 km making auto advertising a high-reach medium. Auto advertising can be executed at the locality level and popular areas in Kolkata are Alipore, Kalighat, Kasba, and others. An average auto in Kolkata covers 100 to 150 km per day. Auto advertising in Hyderabad is an unorganized sector and it is important to have a clear agreement on the deliverable before you go ahead with the campaign.

Key Insights

Top Choice

Popular

Auto Hood

Rack Rate

₹ 730 / Per Auto

TMA Offer

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Ads will be printed on the auto hoods and it will be mounted on the autos.
Popular

Auto Back Panel

Rack Rate

₹ 115 / Per Auto

TMA Offer

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Ads on back side of Autos

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The Media Ant

Media Demographics & Analytics

Registered Autos On The Road

1
48000

Media in 60 words

There are more than 48000 autos in Kolkata. The total road length in Kolkata is about 1400 km making auto advertising a high-reach medium. Auto advertising can be executed at the locality level and popular areas in Kolkata are Alipore, Kalighat, Kasba, and others. An average auto in Kolkata covers 100 to 150 km per day. Auto advertising in Hyderabad is an unorganized sector and it is important to have a clear agreement on the deliverable before you go ahead with the campaign.

Reach

Not available

Other Media Facts

Dimension Details
Click here to check dimension details for Auto exterior advertising.

Performance Data

Not available

Past Advertisers

On Request

View Media Live

Not available

Artwork Related

The accepted format is PDF/AI/CDR

Execution Details

Steps in Execution

  1. Add the media to the bag by clicking "Add to Plan"
  2. In the bag, use the filters to customize your requirement and click "Save to the Dashboard"
  3. In the Dashboard select dates and click "Submit for Approval"
  4. Once approved upload the artwork and make the payment

*Offline help is available once the campaign is approved

Proof of Execution

Images are provided at the start of the campaign as proof of execution.

End date images are shared for a fee

Advertising in Auto Kolkata

Ad Rates for Kolkata Auto Advertising

The rates for auto Kolkata ads may vary depending on the ad options, as the type of ad determines the cost that the advertisers have to pay. The section has detailed ad rates for all media options available on The Media Ant portal. You can also use the advanced pricing filters to check the targeting available while advertising on auto Kolkata. Auto Kolkata ad rates would vary as per the auto advertising types, ad position and targeting options. To access the advanced pricing section, one needs to save the media option to the bag and access it there. In the same advanced pricing section, you can also check the best-discounted rate for your selected volume. However, ad rates for auto Kolkata are quite cost effective, and are ideal for brands who want to target the masses. You can get all the information related to auto Kolkata ad rates on the website.



Kolkata Auto Advertising Agency

The Media Ant is India's one of the leading advertising agencies. With presence across top cities like Mumbai, Delhi and Bangalore, we are the best advertising agency in India. We help advertisers plan, buy, execute, and monitor their non-traditional campaigns on Kolkata auto rickshaw ads. Our in-house performance team ensures that your non- traditional advertising campaigns are monitored to ensure the best performance. In addition to this, we can also measure campaign engagement for relevant campaigns. 

As a leading ad agency, The Media Ant guarantees the best advertising rate and flawless execution of your campaigns for auto Kolkata ads. Get the best rates to place your ad in any non-traditional platform of your choice. Our best rates for advertising on auto Kolkata are available on our online monitoring dashboard that will help you to monitor the campaign from your phone. You can check the best rates to advertise on autos across India at the non-traditional advertising planning tool on The Media Ant. You can contact us over Whatsapp, Phone, or emails. Contact details are mentioned in the Contact Us section of the website.




Why Advertise in Auto Kolkata

Kolkata is home to one of the slowest moving traffic in India. This makes outdoor advertising and transit advertising very lucrative options for advertisers. Popular transit advertising options in Kolkata are non-AC bus advertising, AC bus advertising, cab advertising, and auto advertising. When it comes to auto advertising, it is very popular among local brands like shops, restaurants as well as bigger brands looking for hyperlocal advertising due to the following reasons:

1. Hyperlocal Advertising: Autos usually travel a short distance within a particular region. This makes them the best hyperlocal advertising medium in Kolkata. Also, autos can travel to colonies and narrow lanes where cabs and buses don’t ply. This is one of the reasons auto advertising is preferred by local shops, restaurants, events, etc as well as brands who want to advertise in residential areas.

2. Apt for small budget advertising: Unlike other transit advertising mediums, auto advertising is economic and is apt for small brands who want to create an impact at a small budget or brands who want to give transit advertising a try.

How does Auto Advertising Works?

While planning to advertise in Auto Advertising Kolkata, one should consider the following important factors :

i) Media Option: There are 2 advertising options available for auto advertising in Bengaluru. Stickers are small size ad formats but cheaper. The auto Hood is the large ad format and it stays for longer. They have high reach and engagement.

ii) Quantity: Minimum of 50 autos have to be selected.

iii) Targeting
: Area-wise targeting is possible to a certain extent.​​​

Who Should Advertise in Kolkata auto ads?

Brands with the following applicable factors should advertise

No.FactorsApplicability
1National ReachNo
2City ReachYes
3Hyperlocal ReachYes
4Short Term PerformanceYes
5Long term brand buildingYes
6Low budgetYes
7Premium AudienceYes
8FrequencyNo

Execution Process Flow

Step 1:Planning and Availability Check: Select the number of autos, duration, media options, and send the details to help@themediaant.com with the start date. We will check and confirm availability within 6 working hours.

Step 2: Artwork and Payment: Once availability is confirmed then we will share Proforma Invoice with final payable details. The brand needs to submit the artwork and also need to make the payment in advance.

Step 3: Execution: We will share a jpeg of the artwork for approval and based on approval we will proceed with printing and mounting. The day we share all images will be considered as the start date of the campaign and end-dated images will be shared with a newspaper.​​​

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