Times of India Advertising

Times of India Newspaper Advertising in India

Planning to start Newspaper advertising in Times of India ? Looking for rates to advertise in Times of India? Wondering whether Times of India ad is the best advertising option for your business?

We can guide you how to use Times of India newspaper ads efficiently and cost effectively. The Times of India full page ad is the most chosen ad option in the Indian newspaper industry with many advertising options across all Indian cities. The Times of India ads are available nationwide, particularly in metro cities because it is an English language newspaper and is considered the elite of all advertising options. The circulation rates, reach and the coverage of Times of India has been pretty consistent over the past years. Hence, Times of India ads have been a very lucrative advertising option for both B2B and B2C clients. It's a daily newspaper covering authentic news, which is the reason for its huge circulation. Its main content is the news; however, it also features a huge number of classified advertisements in various sections which adds to another reason for its advertising popularity. It also has the supplementary news sections as a glamor quotient that talks about Films and entertainment from Bollywood to Hollywood.

Times of India Advertising can broadly be of two types, namely Classified text ad and Classified display ad. 

Classified Text Ads: Also known as run-on line ads, these advertisements consist of simple running text and are charged based on the number of lines or words used in the ad content. These ads, otherwise plain, can be made more appealing through our online enhancements like colored backgrounds, ticks, screen borders etc.

Classified Display Ads: The classified display ads in Times of India are more elaborate and eye-catching than classified text ads. These will cost you a little higher on the price scale.The plus point is that you can avail the option of uploading vibrant pictures along with the ad text. Such ads are charged according to per sq.cm of an area taken up by the advertisement. Costs may vary depending on the choice between black and white or color.

Times of India Advertisement Cost

The Times of India advertisement cost varies based on the type of ad, placement, and city. For classified ads, the cost ranges from ₹250 to ₹3,000 for up to 5 lines, making it a cost-effective option for personal and business announcements. Display ads, which offer higher visibility, range from ₹500 to ₹5,000 per sq cm, depending on placement (prime sections like the front page are more expensive). Special categories like matrimonial and obituary ads typically cost ₹500 to ₹10,000, depending on size and placement. For maximum impact, insert ads (flyers) range from ₹1 to ₹3 per insert, with volume-based pricing. Overall, advertising in TOI offers flexible pricing for businesses of all sizes.

Times of India Newspaper Advertising Rates

Like all forms of advertising, your print ad costs will depend on a lot of things: the size of your ad(s), what publication(s) you use, what sections of the paper(s) you want your ads in, the frequency with which you run the ads, and whether you use color in your ads. When it comes to working with the publication, you'll have a different sales representative from each newspaper who will not only quote you prices and deadlines but will also help you design your ad.

Display ads charges are usually based on the amount of area they consume and are quoted in per sq. cm or per column cm. Each column width of the publication might vary on the basis of a broadsheet or a pullout, however in general stands at 4 cm width.

Nowadays, most newspapers and magazines have converted to a "modular" system that simplifies ad size and eliminates the need to figure out column inches. In a modular system ad sizes are represented by the amount of the total page the ad takes up. For example 1/2 page, 1/4 page, 1/8 page, etc. This has been a popular system among many newspapers because it simplifies the layout process (i.e. less ad sizes to fit in newspaper) and makes pricing much easier for an advertiser to understand.

Steps to Advertise in Times of India Newspaper

• Select Ad Type, Newspaper & Location: Select Classified Text or Classified Display Ad as per your requirement. Choose the newspaper and the preferred editions to view rates. Select a single edition or package based on your budget.

• Compose Ad: Compose your Ad with the help of our samples or seek expert advice from our team. Use enhancements for higher visibility.

• Select Date & Make Payment: Select the release date(s) and after that preview the booking details. Once finalized, proceed to make payment by any online/offline modes to confirm your booking.

Frequently Asked Questions

1) How much does a full page ad cost in Times Of India?

The cost for a full-page advertisement in Times Of India newspaper can range between ₹50,000 to ₹1,000,000, depending on factors like the publication's circulation, readership demographics, and the geographical region it covers.

2) How much does a front page newspaper ad cost in Times Of India?

Front page ads are premium placements and therefore more expensive, typically costing from ₹100,000 to ₹1,500,000. The high visibility and reader engagement of the front page drive up the price.

3) How much does an ad cost in a Times Of India?

The cost for a standard advertisement in a newspaper can start as low as ₹10,000 and go up based on size, placement, and the specific publication. More prestigious or widely circulated publications charge higher rates.

4) What is the cost of a half page ad in Times Of India?

A half-page ad usually costs between ₹25,000 and ₹500,000. This variation in price reflects the newspaper's reach and the ad's placement within the publication, with sections like sports or entertainment possibly costing more.

5) What is the size of a half page ad in Times Of India?

A half-page ad typically covers half of a newspaper page. This size can effectively catch the reader's attention while being more cost-effective than a full-page ad.

6) What is the size of a half page ad in inches in Times Of India?

Generally, a half-page advertisement in a standard broadsheet Indian newspaper measures about 16 inches in width and 12 inches in height. This size may vary slightly depending on the newspaper's format.

7) What is the size of a full page ad in Times Of India?

A full-page advertisement covers the entire newspaper page, offering the maximum space available for advertising content. This size maximizes visibility and allows for creative and impactful ad designs.

8) What are the dimensions of a full page ad in Times Of India?

The dimensions of a full-page ad in most Indian newspapers are approximately 32 inches in height and 24 inches in width for a broadsheet. This varies with the format of the newspaper, with tabloids being smaller.

9) How can I advertise in Times Of India?

To advertise in a Times Of India, please contact us via our website or by phone. Our experts will walk you through the options for ad formats, campaign lengths, and any specific targeting settings