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TMA Quick Insights for Q3 2026
Capitalizing on top media outlets like Times of India and Economic Times, which dominate the newspaper vertical with market influence reaching up to 10.94Cr and 1.06Cr respectively, brands gain phenomenal visibility and recall. Leveraging massive reach and exceptional ROI these platforms offer, advertisers maximize impact using ad formats like Half Page and Full Page. Such strategic advertising solutions make these media platforms attractive for national campaigns, premium launches, and corporate branding.
Top Newspapers with Highest Ad Spend
Times Of India, All India, English
Times Of India, All India, English leads the newspaper vertical with a market influence worth 10.94Cr in total spends, owing to its expansive audience profile and massive reach. Its dominance provides high visibility and guaranteed recall, fostering an exceptional return on investment. Preferred for national campaigns, premium product launches, and corporate branding, Times Of India stands unparalleled, making it an ideal choice for advertisers aiming for weighty impact. Embrace the power of language and advertising with us.
Economic Times, All India, English
Economic Times, All India, English, commands market leadership with its unmatched reach and premium audience profile, making it the favored choice for national campaigns, innovative launches, and key branding exercises. A total spend of a staggering ₹1.06Cr in its newspaper vertical amplifies visibility, ensuring high recall and enhanced ROI. Advertisers trust this powerful platform for its remarkable adaptability, drawing in discerning readers across the country, thereby making every invested rupee count.
Times Of India, Bangalore, English
Times of India, Bangalore, English, reigns supreme in the newspaper vertical with a staggering total spend of ₹8.25Cr, speaking volumes about its market leadership. Drawing a distinct audience profile, it offers unmatched reach, making it the preferred choice for national campaigns, premium product launches, and corporate branding. Advertisers relish its ability to provide superior visibility, foster recall, and deliver impressive ROI, solidifying their preference for this media powerhouse. The influence it commands is simply irrefutable!
Times Of India, Mumbai, English
At the pinnacle of English print media in Mumbai is the Times Of India, claiming the highest total spend at ₹56.75L. Its unparalleled reach and discerning audience profile make it the go-to platform for national campaigns, premium launches, and corporate branding. With its remarkable visibility and recall, it promises an impressive ROI. Choose Times Of India, Mumbai, English for persuasive, professional and impactful advertising that caters to the pinnacle of urban Indian readership.
The Hindu, Bangalore, English
An undisputed market leader, The Hindu, Bangalore, English stands at the zenith of newspaper advertising with a staggering total spend of ₹3.85Cr. Instilled in the daily life of a versatile audience profile, its unmatched reach renders it an unequivocal choice for national campaigns, premium launches, and corporate branding. The eminent visibility offers compelling recall value, driving an impressive ROI. Advertisers habitually gravitate towards this newspaper vertical, entrusting The Hindu, Bangalore, English for its persuasive professionalism and impactful messaging.
Popular Newspapers by Readership
Dainik Bhaskar, All India, Hindi
Dainik Bhaskar, All India, Hindi imparts extraordinary visibility and recall, dominating as the market leader with an unrivaled readership of 35.7L . Its wide reach, rich audience profile, and significant impact make it an inevitable choice for national campaigns, premium launches, and corporate branding. Acknowledge the persuasive power of superior ROI with Dainik Bhaskar, the trusted name in the newspaper vertical.
Times Of India, All India, English
As the market leader in the newspaper vertical, Times Of India, All India, English offers unparalleled visibility, ensuring your brand resonates with our robust audience profile of 31L readers. Preferred by advertisers nationwide for premium launches and corporate branding, our reach guarantees high recall and delivers impressive ROI. Trust Times Of India to provide the stage for your brand story, fostering lasting connections with engaged readers across India.
Times Of India, Education Times, All India, English
Times Of India, Education Times assures unparalleled reach across All India, affixing the brand with a rock-solid English readership of a whopping 253.8K, the highest in the newspaper terrain. Chosen for national campaigns, premium launches, and corporate branding, it offers astounding visibility, recall, and unbeatable ROI. Its prominent audience profile makes it a hot favourite for advertisers, striking a perfect balance between persuasive communication and impactful business promotion.
Times Of India, Times Ascent All India, English
Times Of India, Times Ascent All India, English, takes the spotlight as the market leader in the newspaper vertical with the highest readership of 25.38L nationwide. Our vast audience profile and extensive reach make us the preferred choice for advertisers across national campaigns, premium launches, and corporate branding. With our impressive visibility and recall rates, we assure impactful returns on investment. Experience persuasive and professional advertising only with us. Make your brand matter; make it a sensation with Times of India.
Malayala Manorama, All India, Malayalam
Malayala Manorama, an undisputed leader in Malayalam's newspaper industry, goes beyond boundaries to touch the hearts of All India, Malayalam audience. With the highest readership, a staggering 24.87L, our reach extends to an audience profile diverse and vast. Advertisers nationwide prefer us for premium launches and corporate branding campaigns, as we assure maximum visibility, enhanced recall, and impressive ROI. Elevate your brand's status with the Malayala Manorama advantage today.
Top Media Options Used in Newspaper Campaigns
Half Page
Half Page, the market leader with a laudable count of 30 high-performing national campaigns in newspapers, continues to impress with its terrific reach and distinctive audience profile. The unparalleled visibility, enhanced recall, and lucrative ROI make it the go-to choice for advertisers looking for premium launches and corporate branding. Choose Half Page to ensure your brand rises to unsurpassed heights while carving its niche in the newspaper vertical.
Full Page
Leading the newspaper vertical, Full Page commands visibility and recall like no other, having executed 21 market-topping campaigns. Tailored to reach a diverse audience profile, our widespread coverage delivers unmatched ROI impressions for national campaigns, premium launches, and corporate branding. Advertisers choose Full Page for our market leadership and impactful strategies. Trust us to deliver persuasive, professional communication to maximize your brand's potential.
Custom Sized Ads
Leading the market, Custom Sized Ads flawlessly executed an impressive 21 campaigns across newspapers nationwide, showcasing its unparalleled reach and understanding of audience profiles. Advertisers favor Custom Sized Ads for premium launches, national campaigns, and corporate branding, due to its superior visibility, recall, and ROI. Seamlessly adapted to the newspaper vertical, it offers persuasive, professional, and impactful outreach that truly stands out.
Quarter Page
Leverage Quarter Page's market dominance, an advertising aficionado with the highest 19 campaigns executed in the newspaper sector. Our garnished audience profile ensures extensive reach, which is why advertisers nationwide choose us for high-end launches and corporate branding. Expect unprecedented visibility, swift recall, and indomitable ROI. Seamlessly adapted to the fast-paced newspaper vertical, Quarter Page crafts narratives that resonate. Trust us, and feel your brand's impact amplified.
E Newspaper
E Newspaper, a market leader in the media industry, has successfully executed over 6 high-impact campaigns, proving its mettle in audience engagement and reach. Advertisers prefer E Newspaper for national campaigns, premium launches, and corporate branding owing to its superior visibility, unmatched recall, and impressive ROI. Amply adorning the verticals of every newspaper, E Newspaper amplifies the intensity of communication, making every message persuasive, professional, and impactful. Position your brand with us and seize the power of meaningful reach.
Top Categories by Ad Spend in Q3 2026
| Category | Ad Spend |
|---|---|
| General Interest | ₹6.4 Cr |
| Lifestyle | ₹41.0 Lakh |
| Business | ₹8.9 Lakh |
| Others | ₹6.5 Lakh |
About The Asian Age newspaper Advertising in India
Planning to reach more people by newspaper advertising? Or looking to advertise only to your target consumers? Looking for newspaper advertising rates or confused about which cities to target?
We have answers to all your Media planning questions pertaining to Newspaper advertising.
When to advertise in The Asian Age
The Asian Age is a lucrative advertising option for advertisers in metro cities across most product categories. English-language Indian daily newspaper with editions published in Delhi, Mumbai and Kolkata. It also prints an "international edition" in London. It was launched in February 1994. Advertising wise it is a great option to achieve a wide coverage & Circulation figures for The Asian Age and Deccan Chronicle together come to over a million copies a day. With over 60 years of experience in publishing Deccan Chronicle and over ten for The Asian Age, it is with confidence and élan that we look at the future and the coming decades.
As a paper, The Asian Age stands for news. Ever since its inception it has set new standards in unbiased and fearless reporting. The thrust of the paper is as much local as national and international. The Asian Age was one of the first papers in India to publish a daily city/regional supplement extensively covering local news. This practice continues. The Asian Age is India's only paper which has found a perfect blend of national and international news nd hence stands as a very viable option for advertisers who are looking for a broad target group, and the first comment pages in the country, catering to all reader groups. Being a national newspaper, The Asian Age keeps its eyes and ears open to all that is happening in the country today, be it in the power corridors of Delhi or in a border village in Kashmir. International news is another of its strong points. Several readership surveys have cited The Asian Age for the wide spectrum of international news it provides. A recent national survey shows how the readership of the paper has risen phenomenally among the internet savvy and the upwardly mobile.
The Asian Age is global in more ways than one. It has established a unique editorial tie-up with one of the world's leading global English newspapers, The New York Times. Every Saturday, The New York Times prepares an exclusive 8-page supplement for the Delhi and Mumbai editions of The Asian Age. The New York Times International Weekly is a compendium of the best articles and news features from leading journalists in the United States.
Advertising options in The Asian Age Newspaper
Classified Text: The first option of advertising are in the form of Text ads in the classified section. These are printed on The Asian Age’s classified pages in run on words format. Some newspaper advertisers also prefer adding enhancements like screen, tick, color for extra visibility. These classified advertisements are popularly booked for Sunday matrimonials, property, real estate, change of name, lost & found, astrology categories.
Classified Display: The second advertising option are the Display advertisements. These Ads enable usage of pictures and logos and allow customized font sizes according to your brand signage. Display Ads can be booked both in The Asian Age for color and Black & White. The display advertisements are a little more expensive than the classified ads. You can refer our cards for the exact rates. The width of this Advertisement is fixed at a maximum of 1 column. Ideally suited for Recruitment, Business, Obituary, Education, Tenders, Public Notice advertisers.
Rates of Different Advertising options in The Asian Age
The two types of classified ads, namely Classified Text and Classified Display ads are charged differently due to the difference in their formats. Classified Text Ads also known as Run on line ads are charged on the basis of the number of lines/characters/ words used in the content of the advert. Classified Display ads a.k.a as column ads are calculated according to the amount of space taken up by the advert in per sq.cm unit. Classified display ads are available both in colored and black and white format and their size can only be altered in height or length.
Procedure for Planning a campaign in The Asian Age Newspaper
To book your classified advertisement in The Asian Age, take the following steps:
Select Ad Type, Newspaper & Location: Select Classified Text or Classified Display Ad as per your requirement. Choose the newspaper and the preferred editions to view rates. Select a single edition or package based on your budget.
Compose Ad: Compose your Ad with the help of our samples or seek expert advice from our team. Use enhancements for higher visibility. The Media Ant can help you with the creative designing also at minimal rates.
Select Date & Make Payment: Select the release date(s) and after that preview the booking details. Once finalized, proceed to make payment by any online/offline modes to confirm your booking.
Planning assistance to advertise in The Asian Age Newspaper
1. Can The Media Ant help me make the plan?
Yes. We offer free newspaper planning.
2. How should I select the newspapers?
Use the filters on left hand side to get a list of relevant newspapers for yourself. The filters available are Publications, and Language
You can also use the Geography search bar to look for newspapers that are circulated only in specific areas.
Once you have a list of newspapers that are suitable for you to advertise, use sorting filters to pick the best once. Sorting is possible basis circulation, readership, cost and most popular on The Media Ant
3. What are the possible innovations in newspaper advertising?
Apart from the regular print advertisements, some examples of innovative advertising options in Newspapers are Pointer ads, Ear Panels, samplings and Newspaper Jackets.
4. Are there options outside of print advertising available in newspapers?
Yes. Many newspapers also offer advertising on their website where you can put in the ads according to the content of the page and the geography you are targeting.
What execution steps are involved in advertising in newspapers
1. Once I have finalized the plan what is the next step?
Once you have finalized the plan, you can book the ad online. You can make the payment online as well as upload the artwork. In case you want to book your ad offline, kindly mail the selected list of Newspapers and the edition to Help@TheMediaAnt.com
2. How do I pay?
You can pay either online, cheque or bank transfer.
3. What proof do I get once the activity is complete?
After the advertisement has been printed, a soft & a physical copy of the newspaper along with the invoice will be sent to you.
4. Will The Media Ant help me make the ad/creative?
We help in making ads for advertising in newspapers. The rate for this service is dependent on the requirement and the cost in not included in the price list.
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