The Indian Express Advertising

TMA Quick Insights for Q2 2026

With unmatched media dominance, Times of India boasts the highest ad spend and Times of India, Education Times carries a readership of 25.38L. The customized ads rule the newspaper vertical with 38 national campaigns. These platforms ensure high visibility, substantial return on investment, and far-reaching recall. Their ability to engage with various audience profiles makes them invaluable for national campaigns, premium launches, and corporate branding. Seize these opportunities for impactful, persuasive, and professional campaigns.

Top Newspapers with Highest Ad Spend

Times Of India, All India, English

Times of India, All India, English's dominance in the media landscape is undisputed, boasting the highest total newspaper spend at a whopping ₹55.74Cr. With a broad, dedicated audience profile, it ensures far-reaching visibility and recall for your brand. Advertisers nationwide rely on it for premium product launches and corporate branding, thanks to its robust reach and substantial ROI. Invest now for impactful, persuasive, and professional campaigns.

Economic Times, All India, English

Capitalizing on its unmatched market leadership, Economic Times, All India, English sweeps the newspaper vertical with the highest total spend of ₹92.07L. It's the chosen platform for national campaigns, premium launches, and corporate branding, delighting advertisers with its enormous reach and versatile audience profile. High visibility and recall, alongside impressive ROI, make it a preferred choice. Trust Economic Times for persuasive, professional, and impactful engagements.

Times Of India, Bangalore, English

Times of India, Bangalore, English asserts its market supremacy with a whopping total spend of ₹9.17Cr - an unmatched feat in the newspaper vertical. Patronized by a diverse audience profile and noted for its colossal reach, it is the preferred choice for national campaigns, premium launches, and corporate branding. Its superior visibility and recall guarantee an impressive ROI, making it a top contender in the advertising arena. Experience Times of India's power and influence. Amplify your voice; make a persuasive, lasting impact.

Dainik Jagran, Lucknow, Hindi

Unparalleled in reach and impact, Dainik Jagran, Lucknow, Hindi occupies a distinctive leadership position in the newspaper vertical. Commanding the highest Total Spend of ₹66.5L, this esteemed brand provides unmatched visibility and recall for national campaigns, premium launches, and corporate branding. With a sizable audience profile spanning diverse demographics, it ensures advertisers hefty returns on investments. Favour it for your brand journey, and experience the transformative power of media advertising at its finest.

Lokmat, Maharastra, Marathi

Asserting unmatched market leadership, Lokmat stands as Maharashtra's premier Marathi newspaper, commanding an impressive total spend of ₹52.9L. Our expansive reach and astute audience profile make us the top choice for national campaigns, premium launches and corporate branding. Advertisers bank on Lokmat for high visibility, memorable recall and substantial ROI. Lokmat easily adapts within the dynamic newspaper vertical, ensuring persuasive, professional, and impactful campaigns. Explore the Lokmat advantage, experience the power of authentic Marathi communication.

Popular Newspapers by Readership

Dainik Bhaskar, All India, Hindi

Dainik Bhaskar dominates the All India, Hindi newspaper vertical, boasting the highest readership figure of 35.67L. Manifesting unparalleled reach across diverse audience profiles, it has cemented its market leadership, resulting in advertisers selecting it as their preferred platform for national campaigns, premium launches, and corporate branding. Besides sweeping visibility and recall, Dainik Bhaskar guarantees an exceptional ROI, enforcing its reputation not merely as an advertising platform, but an influential partner in your journey to success.

Times Of India, All India, English

Times of India, All India, English, commands a market leadership in the newspaper industry with the highest readership of 31L, solidifying its esteemed audience profile and expansive reach. The reasons advertisers favor it for national campaigns, premium launches, and corporate branding are manifold. Its visibility assures unparalleled recall while providing favorable returns on investment (ROI), adapting naturally and effectively to the newspaper vertical. The persuasive, professional, and high-impact language it employs makes it a preferred choice for impactful brand promotion.

Times Of India, Education Times, All India, English

Times Of India, Education Times, All India, English's market leadership reigns supreme with India's highest newspaper readership of 25.38L. Offering an unmatched reach and a diverse audience profile, it's the preferred choice for advertisers undertaking national campaigns, premium launches, and corporate branding. Lauded for its maximized visibility, enhanced recall, and promising ROI, it expertly adapts to the dynamic newspaper vertical. Enjoy persuasive, professional, and impactful communication - only with Times Of India, Education Times.

Times Of India, Times Ascent All India, English

With the highest readership of 25.38L, Times Of India, Times Ascent All India and English asserts its market leadership in the newspaper vertical. It offers a compelling platform to advertisers for national campaigns, premium launches, and corporate branding due to its comprehensive reach and highly targeted audience profile. The preference for this medium is credited to its powerful visibility, unmatched recall, and significant return on investment, making it an ingenious choice for marketers across the country.

Malayala Manorama, All India, Malayalam

With the highest readership standing at 24.87L, Malayala Manorama dominates All India Malayalam's newspaper vertical, securing its uncontested market leadership. The strategic audience profile and extensive reach make it an ideal choice for national campaigns, premium launches, and corporate branding. Advertisers prefer it for the remarkable visibility, superior recall, and impactful ROI it offers. Partner with Malayala Manorama for persuasive and professional communication that delivers tangible results.

Top Media Options Used in Newspaper Campaigns

Custom Sized Ads

Capturing significance in just 60 words, Custom Sized Ads is a market leader in the newspaper vertical. With an impressive record of executing the highest number of 38 campaigns, we astoundingly captivate vast audience profiles. Emphasizing our phenomenal reach, advertisers nationally choose us for premium launches and corporate branding, ensuring heightened visibility, remarkable recall, and excellent ROI. Your brand, amplified.

Quarter Page

Being the market leader, Quarter Page, with its record of successfully executing 26 high-impact campaigns in newspapers, has carved a niche for itself. We offer unparalleled audience profiling and outreach, making us the preferred choice for national campaigns, premium launches, and corporate branding. Our strategic placements ensure maximum visibility, recall and provide an impressive ROI. We seamlessly adapt to the newspaper vertical, delivering persuasive, professional, and impactful advertisements that captivate and convince your target audience.

Jacket Both Sides

Accentuating Jacket Both Sides's unequivocal market leadership, the brand basks in the glory of executing an impressive 23 campaigns in the newspapers. Furthermore, its reach and meticulously profiled audience not only guarantee maximized visibility and recall but also drive promising ROI. Advertisers' first choice for national campaigns, premium launches, and corporate branding, JBS resonates with the newspaper vertical' s essence, thereby cementing its foothold in the industry.

Half Page

Half Page's superior market leadership in the newspaper vertical is unmissable, having executed an unmatched 19 campaigns, drawing in an extensive, diverse audience profile. Our reach transcends regions, making us the premier choice for national campaigns, premium launches, and corporate branding. Advertisers prefer us because we ensure supreme visibility, memorable recall, and a substantial ROI. Invest in Half Page, and invest in a persuasive, professional, and impactful brand perception.

Full Page

Full Page, a market leader in the newspaper vertical, is celebrated for executing the highest number of campaigns (13) with remarkable reach and robust audience profile. Known for stimulating visibility, enhancing recall and delivering optimum ROI, it's no wonder why advertisers select Full Page for national campaigns, premium launches, and corporate branding. Experience the sheer magnitude of its influence. Let Full Page amplify your brand's resonance today!

Top Categories by Ad Spend in Q2 2026

The Indian Express Advertising in India

The Indian Express is one of India's most respected English-language newspapers, known for its credible news coverage and diverse content, ranging from current affairs and politics to entertainment and lifestyle. Established in 1932, The Indian Express has earned a reputation for its in-depth reporting, strong editorial voice, and commitment to journalistic excellence.

For businesses looking to connect with a broad, educated, and influential audience, advertising in The Indian Express offers unmatched opportunities. With a strong presence in key cities like Delhi, Mumbai, Bangalore, and Chennai, the newspaper reaches millions of readers daily.

Why Choose The Indian Express for Advertising?

Wondering why The Indian Express should be your go-to choice? Here’s why:

• Massive Readership: The Indian Express is read by millions of individuals across urban and semi-urban areas, providing unparalleled visibility for advertisers. Its wide reach ensures that your brand gains significant exposure to an educated and influential audience.

• Targeted Reach: With regional editions, The Indian Express allows advertisers to target specific markets. This geographic customization ensures that your message reaches the most relevant audience, improving campaign effectiveness.

• Flexible Advertising Options: The Indian Express offers a variety of ad formats, from large display ads to affordable classifieds, making it suitable for different budgets and campaign objectives.

• High Credibility: Advertising in a publication known for its credibility, like The Indian Express, boosts your brand’s image. Ads benefit from the publication’s established trust and reliability, making a positive impact on readers' perceptions.

• High Engagement & Trust: Readers of The Indian Express engage deeply with its content, including advertisements. This high level of trust translates into better receptivity for your ads.

• Tangible & Lasting Impact: Print ads in The Indian Express offer long-term exposure, providing repeated visibility. Unlike digital ads that can be fleeting, print ads have a more lasting presence.

• Visual Appeal: The high-quality print format of The Indian Express allows for creative and visually impactful advertisements, setting your brand apart from digital ad clutter.

• Cross-Platform Integration: The Indian Express also offers digital editions and cross-platform advertising opportunities, giving you the flexibility to combine the strength of both print and digital media.

Advertising in The Indian Express ensures that your brand stands out in a competitive market.

Types of Newspaper Ads in The Indian Express

The Indian Express offers a variety of ad formats to cater to different marketing goals:

• Display Ads: These large, visually striking ads are placed in prominent sections of the newspaper. Perfect for high-impact brand campaigns.

• Classified Ads: Affordable and effective, these small text-based ads are ideal for announcements such as job openings, real estate listings, and matrimonial ads.

• Innovative Ads: Get creative with jacket ads, bookmarks, and other unique formats that capture attention and stand out.

Each ad type is designed to help you achieve specific objectives, making it easy to choose the right one for your campaign.

The Indian Express Advertisement Rates in 2025

“How much does it cost to advertise in The Indian Express Advertisement Rates?” is a common question. The rates depend on factors like:

• Ad Size: Full-page, half-page, or smaller formats.

• Placement: Ads placed in premium sections, like the front page, cost more.

• Location: Rates vary by city and region.

Here’s an updated list of The Indian Express Advertisement Rates in 2025 with indicative ranges:

• Front Page Advertisement: Starts at ₹6,00,000 and can go up to ₹10,00,000, depending on the edition.

• Half-Page Advertisement: Ranges from ₹1,50,000 to ₹4,00,000 based on placement and city.

• Quarter-Page Advertisement: Typically costs between ₹60,000 and ₹2,00,000.

• Full-Page Advertisement: Starts at ₹3,50,000 and can go up to ₹7,00,000, depending on the readership and circulation.

• Strip Advertisement: Priced between ₹90,000 and ₹1,80,000, ideal for cost-effective visibility.

• Jacket Advertisement: Starts at ₹6,00,000 and can go up to ₹12,00,000 for premium editions.

Note: These are approximate rates and may vary depending on factors like city, ad size, placement, and demand. For the best deals and customized quotations, contact The Media Ant today! We’ll help you create the perfect advertising plan tailored to your needs.

How to Advertise in The Indian Express?

Advertising in The Indian Express is simple and hassle-free with The Media Ant. Here’s how we make it happen:

1. Share Your Advertising Goals
   Let us know what you want to achieve—whether it’s brand visibility, lead generation, or promotions. We’ll recommend the best ad formats and placements in The Indian Express tailored to your needs.

2. Select the Right Ad Option
   Whether it’s a front-page ad, half-page, or quarter-page, we’ll guide you in choosing the most effective option that fits your budget and goals.

3. Get a Customized Quotation
   We provide transparent pricing and ensure you get the best rates for advertising in The Indian Express.

4. Relax While We Handle the Rest
   From booking your ad to ensuring timely publication, our team manages everything, so you don’t have to.

Why wait? Reach out to The Media Ant today, and let’s make your advertising campaign a success.

Frequently Asked Questions

1. How do I give an ad in The Indian Express?
Placing an ad in The Indian Express is simple, especially with The Media Ant. Just share your advertising requirements—ad type, city/region, and budget—and we’ll provide a tailored plan and handle everything else.

2. How much does it cost to advertise in The Indian Express?
The cost to advertise in The Indian Express ranges from ₹60,000 to ₹12,00,000, depending on the ad size, placement, and edition.

3. What is the size of the front full-page ad in The Indian Express?
The front full-page ad size is typically 32.9 cm (width) x 52.5 cm (height), ensuring maximum visibility for impactful campaigns.

4. What are the available ad sizes for advertising in The Indian Express?
The available ad sizes include:

• Full Page: 32.9 cm x 52.5 cm

• Half Page: 32.9 cm x 25 cm (horizontal) or 16 cm x 52.5 cm (vertical)

• Quarter Page: 16 cm x 25 cm

• Strip Ads: 32.9 cm x 5 cm

5. How does the cost vary between a full-page ad and a half-page ad in The Indian Express?
Full-page ads typically cost between ₹3,50,000 and ₹7,00,000, while half-page ads range from ₹1,50,000 to ₹4,00,000. Placement and city influence the final cost.

6. What are the best ad sizes for targeting a specific audience in The Indian Express?
For specific targeting:

• Full-Page Ads: Ideal for a broad audience.

• Half-Page Ads: Suitable for regional targeting or multiple product promotions.

• Quarter-Page Ads: Best for localized campaigns and budget-conscious promotions.

7. Can I combine different ad sizes (like a full-page and a half-page) in a single issue of The Indian Express?
Yes, combining different ad sizes is possible. This approach allows you to maximize your reach while targeting different reader segments.

8. Is it possible to get a discount if I opt for a larger ad size or multiple placements in The Indian Express?
Yes, The Indian Express often provides discounts for bulk bookings, larger ad sizes, and long-term campaigns.

For a personalized advertising plan in The Indian Express, reach out to The Media Ant today!