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Newspaper Advertisement

Newspaper advertising refers to the use of newspapers as a medium to promote products, services, or events to a broad audience. This type of advertising is typically done by placing an advertisement, or ad, in a print newspaper, although some newspapers also offer online advertising options. They are generally used to reach a specific audience, such as residents or those interested in a particular topic or product. 

Newspaper advertising has the largest spending share among total marketing budgets. The popular formats to advertise in Newspapers are Display ads and Classified ads. 

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Through our tie-up with more than 500 publication houses across India, we help you reach your target market and assure you the best discounts when placing an ad in a Newspaper through The Media Ant.

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The Times of India

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Hindustan Times

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The Hindu

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How to give Advertisements in the Newspaper?

Advertisers used to phone individual newspaper offices to explain their requirements, acquire a price, and other pertinent information like circulation, etc., to place ads in newspapers. In addition to lengthening the process, this wasted human resources that might have been used more than placing newspaper advertising.

The Media Ant was established in 2012 to remove lengthy and onerous processes from the process of placing advertisements in newspapers. An advertiser may now quickly examine the newspaper advertisement rates of numerous newspapers, compare them, and make a final reservation by visiting the Newspaper Category and using the filters or search.

Steps to advertise in Newspapers

  • Select the newspaper where you would want to place the advertisement

  • Select the date when you would like to place the ad

  • Select the ad type

  • Check for available discounts

  • Share the ad in the specified Newspaper advertising format

  • Request an express estimate for your ad

  • Make the payment

Newspaper Advertisement Rates

Now that we have discussed various sizes of advertisements in newspapers, the next big question is about newspaper ad rates. Find out newspaper advertisement rates on Newspaper Tool Page.

Here you can see all newspapers in India listed along with the newspaper advertising rates. The next popular question we often encounter is how is the cost to advertise in newspaper calculated. The answer to this is that several factors dictate newspaper ad rates. Following are some of these major components: 

  • Newspaper Circulation Number: The newspaper circulation number determines how many people read this particular newspaper regularly. 

  • Newspaper Advertisement Size: The next major factor determining newspaper ad prices is the newspaper advertisement size. Full-page advertisements in newspapers cost more than quarter-page advertisements in newspapers

  • Newspaper Advertisement Position: Some pages in newspapers like the front page, the 3rd page, etc are more popular for newspaper advertising as they grab more eyeballs than others. 

  • Days/Seasons: Advertisements in newspapers during the festive season are expensive when compared to other seasons. Hence, during certain periods in a year, the ad rate is higher. 

  • Deals/offers: Sometimes, due to market fluctuations, overall newspaper advertisement rates fall or rise. Other times, brands that require a higher number of inventories, get discounted newspaper ad rates

Types of Newspaper Ads

1) Quarter Page Ad Rates

Newspaper advertisements come in a range of sizes, catering to different needs and budgets of advertisers. For those on a tight budget or looking to promote a specific product, the Quarter Page ad, measuring 16 cm in width and 25 cm in height with an area of 400 sq. cm, is an ideal choice. Quarter page ads typically range in price from Rs. 10,000 to Rs. 25,000, depending on the newspaper and its placement page.This size is also perfect for announcing sales, highlighting customer testimonials, or sharing company news. 

2) Half Page Ad Rates

For advertisers keen on reaching a broader audience and desiring more space for their promotions, the Half Page ad is suitable. Half page ads typically measure 33 cm by 25 cm and range in price from Rs. 25,000 to Rs. 50,000, depending on the newspaper and its placement page, it is not only eye-catching but also provides ample room to showcase a new product line, launch a marketing campaign, promote events, or tell a brand's story.

3) Full Page Ad Rates

The Full Page ad, as the name suggests, occupies the entirety of the newspaper page. Spanning 33 cm in width and 52 cm in height, and covering an area of 1727.25 sq. cm, it's the most expensive yet most effective newspaper ad option. Full page ads typically range in price from Rs. 50,000 to Rs. 75,000, depending on the newspaper and its placement page. It's the best platform to introduce a new company, announce significant milestones, share an in-depth brand story, or create visually stunning advertisements.

4) Jacket Front Side Ad Rates

For those seeking premium ad placements ensuring maximum visibility, the Jacket Front Side offers unmatched prominence. With dimensions of 33 cm by 52 cm and an area of 1579.2 sq. cm, this advertisement rests on the front page of the newspaper. Jacket front side ads typically range in price from Rs. 75,000 to Rs. 1,00,000, depending on the newspaper and its placement page. It's perfect for product launches, major sales announcements, generating excitement for special events, or creating a lasting brand impression.

5) Jacket Back Side Ad Rates

The Jacket Back Side shares the same dimensions but offers a prestigious position on the newspaper's back page. It's an impactful choice for showcasing new products, sharing compelling brand stories, highlighting customer success stories, or launching long-term marketing campaigns. Jacket back side ads typically range in price from Rs. 75,000 to Rs. 1,00,000, the cost for all these advertisement sizes varies based on the newspaper and its placement page, ensuring options for every budget and requirement.

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Newspaper Ad Cost

Are you looking for a way to save money on your newspaper ad cost? If so, you're in the right place! TheMediaAnt will help you with everything you need to know about newspaper ad costs and how to get the most out of your advertising budget. From the cost of ad space to the size of your ad. So start saving money today and read on!

Advertising in newspapers can be expensive, but it's important to get the most out of your advertising budget. By understanding the cost of newspaper ads, you can better allocate your resources and reach your advertising goals.

Newspaper Advertising Agency-Why Choose The Media Ant?

The Media Ant is the best newspaper advertising agency in India. We provide the best and lowest advertising rate for Newspaper advertising to our clients. Through our tie-up with more than 500 publication houses across India, we assure the best discounts when placing an ad in a Newspaper through The Media Ant.

You can contact us for the best discounts and to execute your Newspaper advertising campaign. You can contact us either online, by sending a mail to or by calling us at 08067415510.

Advertising Options In Newspapers Ads

Newspaper advertising can be classified into one 3 types- Display Ads, Classified Ads, and Innovative Ads. Classified ads can be recognized by small ads that are put together. They are mostly advertised on the left-hand side of the newspaper.

The various advertising sub-sections in Classified advertising are Matrimonial Ads, Property Ads, Recruitment Ads, Business Ads, announcements, Public Notices, Services ads, Obituaries, Astrology ads, and Education ads.

Classified Ads in Newspapers can either be plain text called Classified Text or images-based called Display Classified Ads. Classified ads are printed on the classified pages of the Times Of India, but can also contain images.

The Newspaper advertising tariff for these advertisements is calculated on a per square cm basis. The minimum ad size for Times Display classified ads is 3x5 cm.

The second category of ads called display advertisements in Newspapers is the most common ad that we see. They are also referred to as regular advertising in Newspapers or Print advertising in Newspapers.

These Newspaper ads can be of various sizes and rates of Newspaper advertising depends on the ad size. So a half-page ad will be more expensive than a quarter-page ad. Standard Newspaper advertising options are Full Page ads, Half Page ads, Quarter Page ads, and then smaller-size ads.

The third category of Innovative Newspaper advertising includes advertising options outside of display ads or classifieds. These advertising options' costs are more than regular advertising rates. Examples of innovative advertising options in newspapers are Pointer ads, Ear Panels, samplings, and Newspaper Jackets.

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Online Advertisement In Newspaper

By the term “online advertisement in the newspaper” we can understand two things:

  1. Advertising in e-newspapers/newspaper websites:

Even a traditional medium like a newspaper could not remain untouched by digital for very long. With the pandemic bringing a temporary halt to the distribution of physical newspapers, the online format of news gained popularity, and with it came the era of online advertising. 

Most popular newspapers in India now publish their e-paper format as well as have a website online. Brands can choose to place an online advertisement in newspapers in either or both digital formats of the newspaper.

The advantage of placing ads on news websites is that brands get to apply advanced targeting options. You can visit TMA digital news advertising section for more details on newspaper advertising in digital format.

  1. Placing ads in newspaper in physical newspapers via online channels

With the pandemic situation under control, physical newspapers have climbed back to their glory. However, over the past decade, one thing that has changed is that advertisers do not need to call or contact newspaper advertising agencies to place newspaper advertisements.

One of the best sites to place online advertisements in newspapers is Brands can visit the site to check and compare newspaper ad rates and place online advertisements in the newspaper of their choice. 

Cost For Advertising In Newspaper 

The newspaper advertising rate is quoted in terms of per square cm. For e.g., if the rate card of the Newspaper ad says Rs 100, it means that to book one square cm of space in the Newspaper, it would cost Rs 100. Discount on Newspaper card rate depends on the ad size, number of inserts, and product category.

The Rate Card of Newspaper advertising and discounted cost depend on the following parameters:

  1. The number of readers of the newspaper is also referred to as Newspaper readership.

More the number of readers, the higher the cost.

  1. Page position - The front and initial pages of the Newspaper have higher advertising rates than the inside pages

  2. Volume - How big the ad is. Larger sizes attract better-discounted rates.

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Newspaper Advertising Size And Ad Format

While the actual size of a Newspaper ad differs across publications, the following list of Newspaper ad sizes will give you a general idea of square cm.

This table also gives you the different ad types available in Newspapers.

Ad Type

Dimension (in sq cm)


Full Page Newspaper ad



Half Page Newspaper ad



Quarter Page Newspaper ad



Sky Bus Newspaper ad



Jacket Newspaper ad


Advertisers need to provide their ad in. PDF format to the Newspaper advertising agency. The ad format in the Newspaper follows the CMYK color pattern.

You can find the card rate, discounted rate, reach details, and readership for the Newspapers mentioned above and another 100s of publications online at The Media Ant.

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Are you a local business? Then there cannot be a better advertising idea than to place an ad in the local newspaper. Here’s why:

  • Newspapers have mass reach and are the best medium to reach out to people within a city irrespective of their location. Hence, it is best for local businesses to place ads in the local newspapers.

  • Have an event, a sale, or an offer for a limited period of time? The best way to let your customers know is to place ads in the local newspaper. The advantage to place ads in the local newspaper is that brands can use a different creative every day and create a better impact. 

  • Newspaper is the most trusted advertising medium in India. Any local brand trying to build trust among the customers should choose to place an ad in the local newspaper.

Most Frequently Asked Questions on Newspaper Advertising

1. How to put advertisements in newspapers?

The Media Ant aims to remove lengthy and onerous processes from placing advertisements in newspapers. Using the filters or search, an advertiser can rapidly compare several publications' newspaper advertisement rates, contrast them, and make a final reservation.

2. How much does newspaper advertising cost?

The cost of advertising in Newspapers varies greatly. The cost would depend on the Newspaper, the edition that has been selected, and the ad size. You can refer to the Newspaper tool page of The Media Ant to get rates for more than 2000 Newspapers in India and their editions.

3. What is the cost of newspaper advertising?

Getting your ad in a newspaper can be a costly proposition, but it doesn't have to be! The amount you'll pay per ad is based on a number of factors, including the time of day it runs and the size of the ad. For example, an ad that runs in the morning or evening will cost more than an ad that runs in the afternoon or evening. And finally, the price of the ad is based on how much information you're willing to include - text, photo(s), and/or graphics. The more space you want in your ad, the more it will cost per inch. So, plan your ad carefully, and you'll be well on your way to reaching your target audience.

4. What is the average newspaper ad cost?

The cost of a newspaper ad varies depending on factors such as the size of the ad, the newspaper's circulation, and the ad placement. A modest classified ad in a local newspaper may be less expensive than a full-page color advertisement in a newspaper.

5. How do I know the readership of a Newspaper?

The number of readers of a Newspaper also known as readership is reported by IRS ( Indian Readership Survey). As this is paid data, please ask your Newspaper advertising agency or the publication to furnish this. One should look at this data before placing an ad in the Newspaper.

6. How do I get discounts while advertising in Newspapers?

Discount on the Newspaper card rates depends on the ad size, brand category, and the number of inserts. Newspaper ad agencies can get you the best Newspaper advertising discounted rate once you share this data.

7. How long does it take for an ad to appear in the newspaper?

The advertisement must be reserved one day before the newspaper publication date. Therefore, the advertisement must be shared by the previous evening for a daily newspaper.

8. Will Newspapers help me design my ad?

Not all Newspaper agencies can help you with ad design. However, The Media Ant can help you design your Newspaper ad. The cost of Newspaper ad design would depend on the brief and is not included in the newspaper advertisement rates mentioned on the site.

9. Can I target specific demographics with newspaper advertising?

Yes, it is possible to target specific demographics with newspaper advertising. Many newspapers have a specific target audience, such as a local community, a particular age group, or a certain income level. You can reach a more specific audience by advertising in a newspaper that targets your desired demographic. Additionally, by placing your ad in a specific newspaper section, you can reach the audience most likely to be interested in your product or service. Also, targeted inserts, ads printed on a separate piece of paper inserted in the newspaper and delivered to specific zip codes or neighborhoods, can be used.

10. How many days in advance do I need to book my Newspaper ad?

One needs to book the ad 1 day in advance of the Newspaper print date. So for a Daily Newspaper, the ad needs to be shared by the prior evening.

11. Are the Newspaper advertising rates mentioned as the best rates for Newspaper Advertising?

No. The mentioned rates are not the best Newspaper Advertising rates available. Newspapers keep coming up with discounts and advertising packages for advertising. One should always check with their newspaper advertising agency or the publication directly on any additional discount.

12. In what format do Newspapers accept ads?

The accepted Newspaper advertising format is PDF.

13. Can I cancel the ad once booked?

Yes. Advertisers can cancel the ad after booking provided the Newspaper ad has already not been printed.

14. What steps need to be followed to place an ad in the Newspaper?

  1. Select the Newspaper where you would want to place the advertisement

  2. Select the date when you would like to place the ad

  3. Select the ad type

  4. Check for available discount

  5. Share the ad in the specified Newspaper advertising format

  6. Make the payment

15. How would I know if my ad was published?

A newspaper advertising agency would provide you with a soft copy of the ad the day the ad is placed. In a few days, the Newspaper advertising agency should share with you a hard copy of the Newspaper.

16. How To Give Ad In Newspaper?

Earlier, to give ads in newspapers, advertisers had to call individual newspaper offices to share their requirements, get a quote, and other relevant details like circulation, etc. This not only made the entire process longer but also used up human resources that could have been used for better things instead to give ads in newspapers.

The Media Ant was launched in 2012 with the objective to eliminate the long and cumbersome steps from the process to give ads in newspapers. Now, an advertiser can simply visit Newspaper Category and use filters or search to check newspaper advertisement rates of various newspapers, compare and make a final booking.

The process to give an ad in the newspaper does not end here. They can use The Media Ant website to schedule the newspaper ad and make online payments too. 

17. Why advertise in newspapers?

Brands should advertise in newspapers for the following reasons:

  1. Most trusted advertising medium: If you advertise in a newspaper, you are making an official statement. That’s the degree of trust people have in advertisements in newspapers. Especially if you are a brand in the real estate or education field, consider advertising in the newspaper because the products cost a huge amount and are for long-term use.

  2. The most cost-effective to target local audience: Television is considered the most cost-effective when talking about cost per reach of advertising. However, in the case of local advertising, advertising in newspapers is the best decision considering the fact that popular cities have their own edition of newspapers.

  3. Low Turnaround Time: As already discussed, advertising in the newspaper, even a few days’ buffers works well. What this means is that brands can advertise in newspapers for a longer period and different creatures to create a positive impact.

18. What are the benefits of newspaper advertising?

The following are the benefits of newspaper advertising:

  1. Building trust for your brand: One of the greatest benefits of newspaper advertising is that the newspaper has a special place in every person’s heart. The reason is that newspapers and television have been the oldest source of information and entertainment. However, the resource and accessibility to place ads in newspapers and television used to be limited. This has changed now but the emotional connection people have with newspapers makes it one of the most important benefits of newspaper advertising.

  2. Creating awareness in the city: Newspaper advertising offers one of the best reach in the city and hence is very good for brand awareness advertising campaigns. This is another of the most important benefits of newspaper advertising.

  3. Ensuring people follow the Call to action: One of the benefits of newspaper advertising can also be the fact that since newspapers have a short shelf life, advertising in newspapers can be used to create urgency by using a call to action. 

19. What is newspaper advertising?

Newspaper advertising refers to placing promotional messages in the newspapers by paying the newspaper advertising rates to the publications. There are several popular formats of newspaper advertising based on the size, position, and appearance of the ads. A few of the most popular newspaper ad formats are classified ads, front-page display ads, and full-page display ads. 

20. How do I track the success of my newspaper ad?

The day the ad is placed, a newspaper advertising agency will send you a soft copy of the ad. The newspaper advertising agency should give you a physical copy of the newspaper in a few days.

21) What are classified ads in a newspaper?

Classified ads in a newspaper are short, text-based advertisements that are categorized by type and purpose. They are typically concise and provide essential information, such as what is being offered, sought, or advertised, along with contact details. Classified ads are a cost-effective way for individuals and businesses to communicate their offerings to a broader audience.

22) What is a classified ad example?

Here’s an example of a classified advertisement for a job:

Title: “Job Opportunity – Marketing Coordinator – ABC Company”


ABC Company is hiring a Marketing Coordinator with experience in digital marketing and social media management. Requirements include a bachelor’s degree in marketing or related field and proficiency in SEO and content marketing. Competitive salary and benefits. To apply, send your resume and cover letter to [] or call [Phone Number]. Deadline for applications: [Application Deadline].

This is just one example, and the content and format of classified ads can vary depending on the category and purpose.

23) What is the purpose of classified ads?

The primary purpose of classified ads is to facilitate transactions, connections, and information sharing. They serve as a platform for individuals and businesses to:

  • Buy and sell products, services, and property.

  • Promote job opportunities and find employment.

  • Announce and discover educational and training offerings.

  • Report missing persons or pets.

  • Publicize events, announcements, and more.

24) How to create classified ads?

Creating a classified ad involves the following steps:

Determine the category: Select the most relevant category for your ad (e.g., "For Sale," "Jobs," "Real Estate").

Write a concise message: Craft a brief, clear, and informative message that describes what you are offering or seeking.

Include contact details: Provide a phone number, email address, or other contact information for interested parties to reach you.

Check the ad guidelines: Review the newspaper's or online platform's guidelines for ad length, formatting, and any additional requirements.

Submit the ad: Submit your ad to the newspaper or online classifieds platform as per their submission process.

Pay the fee (if applicable): Some newspapers charge a fee for publishing classified ads; ensure payment is made, if required.

25) What is the difference between display and classified ads?

The key differences between display and classified ads in newspapers are:

Format: Display ads are visually designed with graphics, images, and larger fonts, while classified ads are typically text-based.

Visibility: Display ads are more prominent and eye-catching due to their visual elements, whereas classified ads are straightforward and text-focused.

Cost: Display ads are usually more expensive than classified ads because of their design and size.

Purpose: Classified ads are often used for basic listings (e.g., selling items, job postings), while display ads are more suitable for branding, promotions, and visual impact.

Placement: Classified ads are grouped together in specific sections, while display ads can appear throughout the newspaper.

The choice between display and classified ads depends on your advertising goals, budget, and the level of visual impact you want to achieve.

Top 5 Newspaper Advertisers For Jan-March 2024:

  1. Govt. of Uttar Pradesh

  2. Hero Motocorp Ltd

  3. Sbs Biotech

  4. Maruti Suzuki India Ltd

  5. Life Insurance Corp of India

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