Advertising in Times Of India, Pune - Main Newspaper

Advertising in Times Of India, Pune - Main Newspaper
Popular Media

Custom Sized Ads

Per Insert

Card Rate

₹ 2,425

Offer Rate

₹ 1,649
Premium Media

Fixed Size

Per Insert

Card Rate

₹ 9,70,000

Offer Rate

₹ 3,79,600


Per Insert

Card Rate

₹ 53,38,200

Offer Rate

₹ 32,00,000
Other Media


Per Insert

Card Rate

₹ 10,74,150

Offer Rate

₹ 3,75,953

Pointer Ad

Per Insert

Card Rate

₹ 1,30,200

Offer Rate

₹ 20,100


Per Square Centimetre

Card Rate

₹ 2,582

Offer Rate

₹ 2,324

Classified ads

Per Square Centimetre

Card Rate

₹ 330

Offer Rate

₹ 300
**5% GST is applicable on the above rates



Print Day


Area Covered


Category Name

General Interests



Newspaper Type


Newspaper Advertising in Times of India Pune

About Times of India Pune

There are 5 English General Interest Newspapers in Pune. Times Of India - Pune edition is ranked 1 among other English General Interest Newspapers in Pune on basis of their circulation. Due to high circulation of Times of India in Pune, it also provides the advertiser with a very low cost of reach.

Display ads and Classified ads are the most common forms of Newspaper advertising in Times Of India - Pune edition. Newspaper advertising cost in Times Of India - Pune edition can be either obtained online here or through a Newspaper advertising agency in Pune like The Media Ant. We can provide you with the best advertising rate for Times Of India - Pune Edition. Best discounted rate for Times Of India - Pune Edition would depend on the ad size and advertiser category

ePaper Link

Click here to view the ePaper of Times of India Noida

Why Advertise in Times of India Pune?

Advertising in Times of India Pune would help brands in reaching out to their target customers and build trust. The advantages of advertising in TOI Pune are:

  • Times of India Pune is the most read newspaper in Pune. Ads placed in TOI Pune would reach to maximum newspaper readers.
  • Times of India Pune happens to be the largest read Newspaper in the General Interest category in Pune. Hence, it is a unique advertising option for brands who want to target their audience in Pune.
  • Apart from news and current affairs, Times of India Pune also has a number of supplements on topics like city and its people, housing and real estate, education, career, religion and spirituality and lifestyle. Advertisers looking to engage audience interested in a particular genre can place ads in appropriate supplements to target a specific group.
  • Times of India is one of the most trusted newspaper brand in India. Advertising in Times of India Pune will help advertisers build trust with their audience.

Times of India Pune Ad Types and Ad Rates

Times of India Pune Ad Types

Following are the Advertisement types accepted by Times of India Pune:

  • Variable Ad Size charged on per square area: Advertiser can select the ad size. However, there are minimum size requirements- 240 sq cm in case of front page and 20 sq cm in case of all other pages.
  • Fixed Ad Size: These are premium options of placing ads in Times of India Pune Newspaper. Following three types of fixed size ads are available:
    • Full Page
    • Half Page
    • Quarter Page
  • Jacket: This is a premium Full Page Ad option that appears before the front page. It is not a part of the newspaper. Following are the variants of Jacket Full Size Ad:
    • Both Side Jacket: Both the sides of the jacket page (before the front page) are printed.
    • One Side Jacket: Only one side of the jacket page is printed.
  • Skybus: Skybus appears as a fixed size horizontal ad on top most part of the first page.
  • Pointer: Pointer ads are very small sized ads that appear on the front page.

The most popular advertising option is display ad. Display ads the regular advertising options. You can get rates for full page ad, half page ad, quarter page and smaller size ads in any of the pages of Times of India Pune edition. These different sizes of display ads are available on front page, Page 3, Back page and inside pages of the newspaper. 

Classified is the second most popular option in Times of India Pune. Used for specific purposes like Job Openings, Name Change, Business Classifieds, Obituaries etc. Classified ads are low cost yet effective method of advertising in Times of India Pune.

Innovative Advertising option in Times of India Pune

Times of India Pune offers a range of innovative advertising options. Front Jacket, Ear Panels, Pointer Ads and Sky Bus. You can also contact us to create brand specific innovations in the newspaper. The cost of innovation in Newspaper is not much and should be tried by brands trying to break the clutter and create word of mouth.

Ad Rates Times of India Pune

Times of India Pune Advertisement Rate varies based on many factors like Ad Size, Ad Placement, Demand, Season etc. You can refer to the “Media Options & Pricing” tab for The Times of India Pune Rate Card. The Times of India Pune Ad Rates mentioned are the discounted Times of India Pune Ad rates exclusively offered by The Media Ant. There are no extra charges levied except the GST which is 5% for newspaper advertising.

Times of India Pune Front Page Advertisement Rate: This is one of the most popular choices for ad placement. Ads on the front page attract more attention hence cost higher than other placement options.

Times of India Pune Jacket Advertisement Rate: Jacket is another premium and popular option for ad placements. It appears before the front page hence costs higher. Also, since brands cannot place full page advertisement on the first page, jacket is the only option for a full front page ad.

Times of India Pune Pointer Advertisement Rate:  Pointer Ads are the smallest possible ads on the front page and also cost significantly less than other advertising options on the front page.

Times of India Pune Skybus Advertisement Rate:  Skybus ads are the first ads to come to notice on a newspaper hence, skybus ads cost higher than other ads of the same size.

Execution Process

Steps in Execution

Step 1: Select Variables: Media Option, Ad Position, Number of Insertions and Campaign Date.

In case you need any help with planning, please write to help@TheMediaAnt.com

VariablesSample Variable Selections
Media OptionPage 1/ Last Page/ Any Page/ Pointer Ad
Number of Insertions1/2/3
Size of the adHalf page/ Quarter page/ 240 sq cm
Date of Insertions1st Jan/ 2nd Jan/ 3rd Jan

Step 2: Email the filled table to help@TheMediaAnt.com or Create Package online at The Media Ant

Step 3: We will check the ad space availability and prevailing discount at the time of booking.

Step 4: Upon confirmation of availability from our end, you need to submit the artwork and make the payment.

How do I know my ad has been placed?

Once the ad is printed we will share the soft copy of the newspaper within 2 working days and hard copy within 15 working days from the date of execution.

Guidelines for Artwork Creation
  • PDF format should be PDF/X1a
  • All images/graphics should be in High Resolution
  • All images/graphics must be saved in CMYK color space
  • Reverse text size should be 12 points or greater
  • Click here to know more.

The Media Ant- Times of India Pune Advertising Agency

Why opt for Times of India Pune Advertising Agency?

Times of India Pune Advertising Agencies would be the point of contact between the advertisers and the Times of India Pune Newspaper. Most of them would charge a commission on the ads they place for the brands. Still, opting for an advertising agency specialising in Times of India Pune Advertising makes a good choice for the following reasons:

  • On the basis of large volumes of business that media agencies do, they can offer a discounted price to their clients. This price can be lesser than the card rate that Times of India Pune directly charges its customers.
  • For first time advertisers, taking care of small details involved in Times of India Pune Advertising can be tasking. A media agency can not only hand hold the advertiser but also execute the entire marketing campaign for you.
The Media Ant- The Best Agency for Times of India Pune Advertising

The Media Ant is one of the leading Times of India Pune Advertising Agencies. The Media Ant offers an online platform free of cost to check and compare Times of India Pune Ad Rates and other leading newspapers. On the basis of years of partnership with the publishers, The Media Ant offers the best TOI Pune Ad Rates. The Media Ant offers 100 % transparency in ad booking process and also ensures a hassle-free execution. You can book your campaigns either online or contact us. For Times of India Ad contact number or for more information on Times of India Pune Newspaper Advertising Options & Ad Rates at Help@TheMediaAnt.com.

Why advertise through The Media Ant

We are India’s first Newspaper advertising agency that provides discounted cost without asking any question or forcing you to signup. As a leading Newspaper Advertising agency in Pune, we offer the best advertising cost to our clients. Explore Times Of India - Pune Edition Newspaper Advertising cost here on The Media Ant.Contact us for the best advertising rate for Newspaper ads. You can download the best rates for Newspaper advertising directly from the website. In case you want to contact us for Newspaper advertising rate, you can either send an email or call us at phone number listed on the site.

How to book ad in Times of India Pune

You can book your ad in TOI Pune upto a day in advance of the printing. The deadline for making payment and submission of ad is 5pm. However, in special cases we can help you with extended deadline. 

To book your ad in Times of India Pune there are 3 possible methods:

1. Book online by selecting your media type and making the payment online

2. Mailing us your requirement at Help@TheMediaAnt.com

3. Calling us at 080674-15510 between Monday and Friday. Our working hours are 9am to 6pm. Kindly note that Times of India booking offices are closed on Saturdays, Sundays and Public holidays.


What is the difference between circulation and readership in Newspaper ?


Newspaper circulation is number of copies printed whereas Readership is number of people who read it. So a single Newspaper in a household is read by the entire family. 

Unless specific data is available, one can assume readership of a Newspaper to be 3 times that of its circulation. 


I am about to confirm my ad in a Newspaper. What all I should be aware of at this stage?

  1. Publication reserves the right to put multiple jackets,flaps/any other competitors ad on the same or facing page
  2. Shared rate might change after the ad is submitted as Newspapers operate brand specific and category specific rates
  3. Your ad might not get published even after the booking. This happens when two or more ads fight for the same space. The bigger size ad is given preference in these cases. You will be informed in advance of any such conflict and alternate options would be offered. You can also choose to cancel the ad at no fee