Advertising in Times Of India, Mumbai - Bombay Times Newspaper

Advertising in Times Of India, Mumbai - Bombay Times Newspaper
Popular Media

Custom Sized Ads

Per Sq Cm

Card Rate

₹ 2,955

Offer Rate

₹ 2,009
Premium Media

Fixed Size

Per Insert

Card Rate

₹ 12,96,000

Offer Rate

₹ 4,40,000


Per Insert

Card Rate

₹ 80,19,600

Offer Rate

₹ 22,45,488
Other Media


Per Insert

Card Rate

₹ 16,13,700

Offer Rate

₹ 5,64,795

Pointer Ad

Per Insert

Card Rate

₹ 1,95,600

Offer Rate

₹ 97,800

Media Net

Per Square Centimetre

Card Rate

₹ 3,653

Offer Rate

₹ 1,600
**5% GST is applicable on the above rates



Print Day


Area Covered


Category Name

Entertainment, Fashion And Lifestyle



Newspaper Type


About Bombay Times Mumbai Newspaper Advertising

Bombay Times is one of the most popular supplements of Times of India Mumbai Edition. Times of India is the largest read English daily in Mumbai. Hence, Bombay Times is a very popular option among advertisers. It is a supplement in the General Interest category. Bombay Times - Mumbai edition of Times Of India happens to be the only Newspaper in the General Interest category in Mumbai.

Why Advertise in Bombay Times?

Advertising in Bombay Times- Times of India Mumbai would help brands in reaching out to their target customers and build trust. The advantages of advertising in Bombay Times are:

  • Times of India Mumbai is the most read newspaper in Mumbai. Ads placed in Bombay Times- TOI Mumbai would reach to maximum newspaper readers.
  • Bombay Times happens to be the only Newspaper in the General Interest category in Mumbai. Hence, it is a unique advertising option for brands who want to target their audience in Mumbai.
  • Times of India is one of the most trusted newspaper brands in India. Advertising in Bombay Times, Times of India Mumbai will help advertisers build trust with their audience.

Bombay Times Ad Types & Ad Rates

Bombay Times Ad Types

Following are the Advertisement types accepted by Bombay Times- Times of India Mumbai:

  • Variable Ad Size charged on per square area: Advertiser can select the ad size. However, there are minimum size requirements- 240 sq cm in case of front page and 20 sq cm in case of all other pages.
  • Fixed Ad Size: These are premium options of placing ads in Bombay Times. Following three types of fixed size ads are available:
    • Full Page
    • Half Page
    • Quarter Page
  • Jacket: This is a premium Full Page Ad option that appears before the front page. It is not a part of the newspaper. Following are the variants of Jacket Full Size Ad:
    • Both Side Jacket: Both the sides of the jacket page (before the front page) are printed.
    • One Side Jacket: Only one side of the jacket page is printed.
  • Jacket Ad can also be classified by the Ad booking type:
    • Guaranteed Jacket: It is a guaranteed first page ad and there is no other ad in the jacket section.
    • Hybrid Jacket: This type of jacket ad option includes one page ad belonging to one brand and the other page carrying other brand’s ad.
    • Floating Jacket: Floating jacket gets the least priority out of all jackets and it's final position is confirmed just one day before the ad release. It can get any position
  • Skybus: Skybus appears as a fixed size horizontal ad on top most part of the first page.
  • Pointer: Pointer ads are very small sized ads that appear on the front page.
Ad Rates Bombay Times

Bombay Times Advertisement Rate varies based on many factors like Ad Size, Ad Placement, Demand, Season etc. You can refer to the “Media Options & Pricing” tab for Bombay Times Rate Card. The Bombay Times Ad Rates mentioned are the discounted Bombay Times Ad rates exclusively offered by The Media Ant. There are no extra charges levied except the GST which is 5% for newspaper advertising.

Bombay Times Front Page Advertisement Rate: This is one of the most popular choices for ad placement. Ads on the front page attract more attention hence cost higher than other placement options.

Bombay Times Jacket Advertisement Rate: Jacket is another premium and popular option for ad placements. It appears before the front page hence costs higher. Also, since brands cannot place full page advertisement on the first page, jacket is the only option for a full front page ad.

Bombay Times Pointer Advertisement Rate:  Pointer Ads are the smallest possible ads on the front page and also cost significantly less than other advertising options on the front page.

Bombay Times Skybus Advertisement Rate:  Skybus ads are the first ads to come to notice on a newspaper hence, skybus ads cost higher than other ads of the same size.

Execution Process

Steps in Execution

Step 1 : Select Variables: Media Option, Ad Position, Number of Insertions and Campaign Date.

In case you need any help with planning, please write to help@TheMediaAnt.com

VariablesSample Variable Selections
Media OptionPage 1/ Last Page/ Any Page/ Pointer Ad
Number of Insertions1/ 2/ 3
Size of the adHalf page/ Quarter page/ 240 sq cm
Date of Insertions1st Jan/ 2nd Jan/ 3rd Jan

Step 2: Email the filled table to help@TheMediaAnt.com or Create Package online at The Media Ant.

Step 3: We will check the ad space availability and prevailing discount at the time of booking.

Step 4: Upon confirmation of availability from our end, you need to submit the artwork and make the payment.

How do I know my ad has been placed?

Once the ad is printed we will share the soft copy of the newspaper within 2 working days and hard copy within 15 working days from the date of execution.

Guidelines for Artwork Creation
  • PDF format should be PDF/X1a
  • All images/graphics should be in High Resolution
  • All images/graphics must be saved in CMYK color space
  • Reverse text size should be 12 points or greater
  • Click here to know more.

Other Information

Advantages of advertising in Times Of India Newspaper

Times of India founded in 1838 is a leading daily English Newspaper of India with a circulation of 3,057,678 as per ABC (Audit Bureau of Circulation) Dec 2015 report. Times of India is a General News category Newspaper and has sections on Politics, Sports, Technology, Entertainment, Education, Business and Technology. Few of the famous sections of Times of India are “Jugular Vein”, a cartoon section by Jug Suriya, Swaminomincs by Swaminathan Aiyar. Times of India was famous for its section, “The Common Man” by R K Laxman. Newspaper advertising Cost for The Times of India can be obtained either through a Newspaper Advertising agency or online here. We can help you with the best advertising rate for Times Of India Newspaper across the country. Times Of India Newspaper advertising rates are dependent on product category, ad size and number of ads placed. Please contact us for Times Of India Newspaper Advertising rate either through email or phone number listed on the site.

Why opt for Bombay Times Advertising Agency?

Bombay Times Advertising Agencies would be the point of contact between the advertisers and the Bombay Times, TOI Mumbai Newspaper. Most of them would charge a commission on the ads they place for the brands. Still, opting for an advertising agency specializing in Bombay Times Advertising makes a good choice for the following reasons:

  • On the basis of large volumes of business that media agencies do, they can offer a discounted price to their clients. This price can be lesser than the card rate that Bombay Times, TOI Mumbai directly charges its customers.
  • For first time advertisers, taking care of small details involved in Bombay Times Advertising can be tasking. A media agency can not only hand hold the advertiser but also execute the entire marketing campaign for you.
The Media Ant- The Best Agency for Bombay Times Advertising

The Media Ant is one of the leading Bombay Times Advertising Agencies. The Media Ant offers an online platform free of cost to check and compare Bombay Times Ad Rates and other leading newspapers. On the basis of years of partnership with the publishers, The Media Ant offers the best Bombay Times, TOI Mumbai Ad Rates. The Media Ant offers 100 % transparency in ad booking process and also ensures a hassle-free execution. You can book your campaigns either online or contact us. For Mumbai Times Ad contact number or for more information on Mumbai Times, Times of India Mumbai Newspaper Advertising Options & Ad Rates at Help@TheMediaAnt.com.

Why advertise through The Media Ant

We are India’s first Newspaper advertising agency that provides discounted cost without asking any question or forcing you to signup. As a leading Newspaper Advertising agency in Mumbai, we offer the best advertising cost to our clients. Explore Times Of India - Mumbai Edition Newspaper Advertising cost here on The Media Ant.Contact us for the best advertising rate for Newspaper ads. You can download the best rates for Newspaper advertisng directly from the website. In case you want to contact us for Newspaper advertising rate, you can either send an email or call us at phone number listed on the site.

Similar Links

Link to the website of Bombay Times

What is the difference between circulation and readership in Newspaper ?


Newspaper circulation is number of copies printed whereas Readership is number of people who read it. So a single Newspaper in a household is read by the entire family. 

Unless specific data is available, one can assume readership of a Newspaper to be 3 times that of its circulation. 


I am about to confirm my ad in a Newspaper. What all I should be aware of at this stage?

  1. Publication reserves the right to put multiple jackets,flaps/any other competitors ad on the same or facing page
  2. Shared rate might change after the ad is submitted as Newspapers operate brand specific and category specific rates
  3. Your ad might not get published even after the booking. This happens when two or more ads fight for the same space. The bigger size ad is given preference in these cases. You will be informed in advance of any such conflict and alternate options would be offered. You can also choose to cancel the ad at no fee