Custom Sized Ads
Per Square Centimetre
Mirror Mumbai with a circulation of around 5.56 lacs is the second-highest circulated English newspaper in Mumbai. It is also one of the highest circulated English newspaper in Maharashtra. Mirror is one of the most trusted English newspaper publication across West India. Brands in Ecommerce, Consumer durables, Real Estate, Electronics and FMCG categories, etc advertise significantly in Mirror Mumbai.
The rate for advertising in Mirror Mumbai is available in the Media Option and Pricing tab of this page. In Newspaper, rates can either be per square cm for a custom size or fixed cost for fixed ad sizes like a quarter page, half page, and full page. You will find per square advertising rate, as well as the cost of full-page, half page and quarter pages ads in The Mirror Mumbai. As the mentioned rate for custom size is quoted in terms of per square cm. For e.g.: Let us say the per square cm rate for Mirror Mumbai is Rs 3000 and you are looking for a 50 square cm ad. The cost of this ad size becomes Rs 3000 X 50 = Rs 150,000. The minimum ad size for a custom ad is 20 square cm. Advertising Rate for Mirror Mumbai varies with the number of inserts and is higher for front and page 3 as compared to other pages. You can get the rate for all page positions by adding the media to your Bag and checking the rate for different page numbers. There can also be a slight variance in rates depending on the category of the advertisers. All Newspaper advertising agencies and publications offer a volume discount.
A large chunk of overall ads in Newspapers comes through Newspaper Advertising Agency. Newspaper agencies play a critical role if you are planning to advertise in the Mirror Mumbai. There are several aspects that a Newspaper advertising agency will take care of while executing your Newspaper campaign in Mirror Mumbai. Firstly, the Newspaper advertising agency will help you in deciding the right page position and the recommended ad size for your ad. This ad size and page position decision is dependent on the competition activity, budget, and the creative. The newspaper agency for Mirror Mumbai will also negotiate the right price for you. The last role of the Newspaper ad agency is to ensure flawless execution. While selecting the agency, you should check if the Newspaper agency has INS accreditation or has a partnership with some other INS agency to release your ad. Being an INS accredited agency helps in getting a credit period from Times of India for your campaign.
The Media Ant is an authorized agency for ad planning and buying on Mirror Mumbai and provides a data research-backed plan and ensure that you get the best rates. In case you need any help with planning, please contact Help@TheMediaAnt.com.
Click here to view the E-paper
The advantages of advertising in Mirror Mumbai are:
There are the following 2 important factors :
Various sections in Mirror Mumbai are as follows:
City Section (comes on Page 2 and covers city news)
Nation Section(Convers National news, Single page)
World Section(Single page covering World news)
Sports section(Covers news related to sports, 2-3 Pages)
Sci-Tech section(Single page, covers news on Technology and science)
Edit Page section(Single page covers Editorial news)
Movies section(comes on Page 14 and covers Movie updates)
Chai Time section(Contains riddles, jokes, and crosswords, 1-2 Pages)
Unwind section(Covers news and articles of Lifestyle, 1-2 Pages)
Brands with the following applicable factors should advertise
|4||Short Term Performance||Yes|
|5||Long term brand building||Yes|
|SM Shetty International School||Education|
Step 1:Planning and Best Rate: Select page number, ad size, number of inserts and send the details to email@example.com and we will share the final offer rate within 1 working day.
Step 2: Artwork and Payment: Once the offer rate is confirmed then we will share Proforma Invoice and the brand needs to submit the artwork and also need to make the payment in advance.
Step 3: Execution: We will share the soft copy of the ad the same day ad is published and share hardcopy by the next 15 working days.
Click here to view advertising options on the Mirror Mumbai`s website.
1. What are the possible Ad dimensions?
|Horizontal Half Page||25.3||16||404.8|
|Vertical Half Page||12.5||32.9||411.25|
|Half of Quarter Page||13||8||104|
|Quarter of Quarter Page||6||8||48|
|Front Page Skybus||25.3||3||75.9|
|Front Page Quarter Page||25.3||8||202.4|
|Front Page - 5 cm Height Ad||25.3||5||126.5|
|Any Page 240 Sq Cm Ad||12||20||240|
|Any Page 625 Sq Cm Ad||25.3||8||202.4|
2. What are the different types of Jackets?
i) Guaranteed Jacket: It is a guaranteed first-page ad and no other ads will take precedence.
ii) Hybrid Jacket: This type of jacket adoption includes a one-page ad belonging to one brand and the other page carrying another brand’s ad.
iii) Floating Jacket: Floating jacket gets the least priority out of all jackets and its final position can be anywhere before the front page.
3. What is the page position for a classified display ad?
For classified display ads, there is no fixed position and may be placed in the supplement as well.
4. What are the rates for classified display ads?
For classified display ad rates, please send mail to firstname.lastname@example.org
What is the difference between circulation and readership in Newspaper ?
Newspaper circulation is number of copies printed whereas Readership is number of people who read it. So a single Newspaper in a household is read by the entire family.
Unless specific data is available, one can assume readership of a Newspaper to be 3 times that of its circulation.
I am about to confirm my ad in a Newspaper. What all I should be aware of at this stage?
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