Advertising in Business Standard, Mumbai - Main Newspaper
Popular Options

Custom Sized Ads

Per Square Centimetre

Card Rate

₹ 500

Offer Rate

₹ 450
Premium Options
Fixed Size

Fixed Size

Per Insert

Card Rate

₹ 2,00,000

Offer Rate

₹ 1,00,000


Per Insert

Card Rate

₹ 38,23,529

Offer Rate

₹ 26,76,471
Other Media


Per Insert

Card Rate

₹ 2,88,750

Offer Rate

₹ 2,31,000
Pointer Ad

Pointer Ad

Per Insert

Card Rate

₹ 29,750

Offer Rate

₹ 25,288
**5% GST is applicable on the above rates



Print Day






Newspaper Type


Unique Id


About Business Standard Mumbai Newspaper Advertising

Business Standard is an Indian English Language Daily Business Newspaper published by Business Standard Ltd. It is published in two languages- English and Hindi. Mumbai being known as the Financial Capital of India, Business Standard Mumbai is one of the most popular English Language business newspapers in Mumbai.

Why Advertise in Business Standard Mumbai?

Advertising in Business Standard Mumbai would help brands in reaching out to their target customers and build trust. The advantages of advertising in Business Standard Mumbai are:

  • Business Standard Mumbai is one of the most read newspaper in Mumbai. Ads placed in Business Standard Mumbai would reach to maximum newspaper readers.
  • Business Standard Mumbai covers news and articles on a number of topics and genres apart from Business and Finance hence by placing ads in Business Standard Mumbai, advertisers can reach out to audience having various interests.
  • Business Standard is one of the most trusted newspaper brand in India. Advertising in Business Standard Mumbai will help advertisers build trust with their audience.
Business Standard Mumbai Ad Types

Following are the Advertisement types accepted by Business Standard Mumbai:

  • Variable Ad Size charged on per square area: Advertiser can select the ad size. However, there are minimum size requirements- 240 sq cm in case of front page and 20 sq cm in case of all other pages.
  • Fixed Ad Size: These are premium options of placing ads in Business Standard Mumbai Newspaper. Following three types of fixed size ads are available:
    • Full Page
    • Half Page
    • Quarter Page
  • Jacket: This is a premium Full Page Ad option that appears before the front page. It is not a part of the newspaper.Both the sides of the jacket page (before the front page) are printed.
  • Skybus: Skybus appears as a fixed size horizontal ad on top most part of the first page.
  • Pointer: Pointer ads are very small sized ads that appear on the front page.
Ad Rates Business Standard Mumbai

Business Standard Mumbai Advertisement Rate varies based on many factors like Ad Size, Ad Placement, Demand, Season etc. You can refer to the “Media Options & Pricing” tab for The Business Standard Mumbai Rate Card. The Business Standard Mumbai Ad Rates mentioned are the discounted Business Standard Mumbai Ad rates exclusively offered by The Media Ant. There are no extra charges levied except the GST which is 5% for newspaper advertising.

Business Standard Mumbai Front Page Advertisement Rate: This is one of the most popular choices for ad placement. Ads on the front page attract more attention hence cost higher than other placement options.

Business Standard Mumbai Jacket Advertisement Rate: Jacket is another premium and popular option for ad placements. It appears before the front page hence costs higher. Also, since brands cannot place full page advertisement on the first page, jacket is the only option for a full front page ad.

Business Standard Mumbai Pointer Advertisement Rate:  Pointer Ads are the smallest possible ads on the front page and also cost significantly less than other advertising options on the front page.

Business Standard Mumbai Skybus Advertisement Rate:  Skybus ads are the first ads to come to notice on a newspaper hence, skybus ads cost higher than other ads of the same size.

Execution Process

Steps in Execution

Step 1 :  Select Variables: Media Option, Ad Position, Number of Insertions and Campaign Date.

In case you need any help with planning, please write to

VariablesSample Variable Selections
Media OptionPage 1/ Last Page/ Any Page/ Pointer Ad
Number of Insertions37653
Date of Insertions1st Jan/ 2nd Jan/ 3rd Jan

Step 2: Email the filled table to or Create Package online at The Media Ant.

Step 3: We will check the ad space availability and prevailing discount at the time of booking.

Step 4: Upon confirmation of availability from our end, you need to submit the artwork and make the payment.

How do I know my ad has been placed?

Once the ad is printed we will share the soft copy of the newspaper within 2 working days and hard copy within 15 working days from the date of execution.

Guidelines for Artwork Creation
  • PDF format should be PDF/X1a
  • All images/graphics should be in High Resolution
  • All images/graphics must be saved in CMYK color space
  • Reverse text size should be 12 points or greater

Other Information

Advantages of advertising in Business Standard Newspaper

Business Standard is an Indian daily Business newspaper published in two languages, English and Hindi. Founded in 1975, the newspaper primarily covers India and international business, and financial news and issues. The main English-language edition comes from 12 regional centres across India. The total circulation of Business Standard Enlgish and Hindi combined stands at 217,000 copies daily. Newspaper advertising Cost for Business Standard can be obtained either through a Newspaper Advertising agency or online here. We can help you with the best advertising rate for Business Standard Newspaper across the country. Business Standard Newspaper advertising rates are dependent on product category, ad size and number of ads placed. Please contact us for Business Standard Newspaper Advertising rate either through email or phone number listed on the site.

Why opt for Business Standard Mumbai Advertising Agency?

Business Standard Mumbai Advertising Agencies would be the point of contact between the advertisers and the Business Standard Mumbai Newspaper. Most of them would charge a commission on the ads they place for the brands. Still, opting for an advertising agency specialising in Business Standard Mumbai Advertising makes a good choice for the following reasons:

  • On the basis of large volumes of business that media agencies do, they can offer a discounted price to their clients. This price can be lesser than the card rate that Business Standard Mumbai directly charges its customers.
  • For first time advertisers, taking care of small details involved in Business Standard Mumbai Advertising can be tasking. A media agency can not only hand hold the advertiser but also execute the entire marketing campaign for you.
The Media Ant- The Best Agency for Business Standard Mumbai Advertising

The Media Ant is one of the leading Business Standard Mumbai Advertising Agencies. The Media Ant offers an online platform free of cost to check and compare Business Standard Mumbai Ad Rates and other leading newspapers. On the basis of years of partnership with the publishers, The Media Ant offers the best BUSINESS STANDARD Mumbai Ad Rates. The Media Ant offers 100 % transparency in ad booking process and also ensures a hassle-free execution. You can book your campaigns either online or contact us. For Business Standard Ad contact number or for more information on Business Standard Mumbai Newspaper Advertising Options & Ad Rates at

Why advertise through The Media Ant

We are India’s first Newspaper advertising agency that provides discounted cost without asking any question or forcing you to signup. As a leading Newspaper Advertising agency in Mumbai, we offer the best advertising cost to our clients. Explore Business Standard - Mumbai Edition Newspaper Advertising cost here on The Media Ant.Contact us for the best advertising rate for Newspaper ads. You can download the best rates for Newspaper advertising directly from the website. In case you want to contact us for Newspaper advertising rate, you can either send an email or call us at phone number listed on the site.


What is the difference between circulation and readership in Newspaper ?


Newspaper circulation is number of copies printed whereas Readership is number of people who read it. So a single Newspaper in a household is read by the entire family. 

Unless specific data is available, one can assume readership of a Newspaper to be 3 times that of its circulation. 


I am about to confirm my ad in a Newspaper. What all I should be aware of at this stage?

  1. Publication reserves the right to put multiple jackets,flaps/any other competitors ad on the same or facing page
  2. Shared rate might change after the ad is submitted as Newspapers operate brand specific and category specific rates
  3. Your ad might not get published even after the booking. This happens when two or more ads fight for the same space. The bigger size ad is given preference in these cases. You will be informed in advance of any such conflict and alternate options would be offered. You can also choose to cancel the ad at no fee