Use this page to get the list and advertising rates for all Travel and Tourism related magazines in India. There are more than 60 magazines circulated in India that covers topics on Travel and Tourism. Advertising rates for these magazines are can be downloaded by selecting Travel and Tourism in the category filter of the magazine planner. In addition to the advertising rates, circulation details and images for all Travel and Tourism related magazines in India can be found here.
Travel and Tourism Magazines covers topics on places to travel, rating and reviews by travel editors and many a times covers deals. A unique aspect of the readers of Travel and Tourism magazine is that while it is read by Indians, a significant readership of these magazines comes from travelers from abroad. Magazines like National Geographic which are popular outside of India and read a lot by people visiting the country. Another aspect of readership for travel and tourism magazine is that a lot of floating readers read these magazines. “Floating Readers” is a term used for readers who read the magazine only sometime and not throughout the year. Travel and Tourism magazines are sought after at the time of planning a vacation and during the travel. Advertising in Travel and Tourism magazine therefore is very effective for the brands.
Popular advertisers in Travel and Tourism magazines are hotels, tourism departments, events, airlines, travel agents and brands selling products related to travel.
Few of the top names in Travel and Tourism magazines are Lonely Planet, National Geographic, Manorama Traveler and Outlook Traveler.
Rates for advertising in Travel and Tourism magazines in India are available across languages including English, Hindi, Tamil, Bengali, Telugu and Malayalam
You can check on the discounted advertising rates for these magazines by clicking on individual magazine cards and then choosing the type of ad that you need.
In case you are looking for any special innovative ads in Travel and Tourism magazines, please contact us. As a reputed advertising agency for magazines, we can help you design advertising innovations as per your specific requirement.
Get best rates to advertise in Travel and Tourism magazines in India through The Media Ant.
Rates for Advertising in Travel and Tourism Magazines
Complete advertising rate chart is available on the “Media Options and Details” page of the magazine.
Here are few of the Frequently asked Questions about advertising rate:
1. Do the rates for different pages in same magazine vary?
Yes. Rates for special pages like cover pages are more expensive than regular inside pages.
2. What do the discounts depend on?
The discount depends on primarily on the number of inserts/volume of business. The more number of inserts, the greater the discount.
3. The rates mentioned in the table are for which position?
The rates mentioned in the table are for a full page colour ad.
4. Is there any tax included as well?
No, magazine advertisements do not attract any taxes.
5. Are there any value additions available with magazine advertisements?
Yes. For multiple insertions, many magazines offer free editorial coverage. However, it varies across publications and it is the editor’s prerogative to accept or not accept the editorials.
Few of the popular terms relevant for Magazine Advertising in India
1. What do you mean by circulation & readership?
Circulation signifies the number of copies of the magazine printed. Readership signifies the number of people who read the magazine. A single magazine can be read by many people in a household or in an office.
2. What is card rate?
This the maximum rate that one has to pay for advertising in the magazine. Discounts are applied on these rates when you book your ad.
3. What do you mean by B2B (Trade) & B2C (Consumer)?
B2B - Business to business magazines are generally distributed in organisations/universities/hospitals etc. Their distribution is mainly through subscriptions.
B2C – Business to consumer magazines are generally distributed to individuals. These magazines are generally available on shelves in stores to be purchased.
4. What do you mean by category / magazine category?
Magazine category refers to the topics covered by the particular magazine. For example, magazines grouped under the Travel and Tourism category cover magazines predominantly read by people looking to read content around Travel and Tourism.
Planning assistance to advertise in Travel and Tourism Magazines in India
1. Can The Media Ant help me make the plan?
Yes. We offer free magazine planning.
2. How should I select the magazines?
Use the filters on left hand side to get a list of relevant magazines for yourself. The filters available are Category (Education, Health, Sports etc.), Language, Target Group etc.
You can also use the Geography search bar to look for magazines that are circulated only in specific areas.
Once you have a list of magazines that are suitable for you to advertise, use sorting filters to pick the best once. Sorting is possible basis circulation, readership, cost and most popular on The Media Ant
3. What are the possible innovations in magazine advertising?
Options outside of regular pages advertising are thick pages, tabs, gate folds, emailer to the subscriber base and advertising on the website.
4. Are there options outside of print advertising available in magazines?
Yes. Many magazines also offer email marketing to their subscriber base and advertising on their website.
What execution steps are involved in advertising in magazines
1. Once I have finalized the plan what is the next step?
Once you have finalized the plan, you can book the ad online. You can make the payment online as well as upload the artwork. In case you want to book your ad offline, kindly mail the selected list of Travel and Tourism Magazines to Help@TheMediaAnt.com
2. How do I pay?
You can pay either online, cheque or bank transfer
3. What proof do I get once the activity is complete?
After the advertisement has been printed, a physical copy of the magazine along with the invoice will be sent to you.
4. Will The Media Ant help me make the ad/creative?
We help in making ads for advertising in magazines. The rate for this service is dependent on the requirement and the cost in not included in the price list.