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The Media Ant

About General Interest Magazine Advertising in India

Get the list and advertising rates for all General Interest magazines in India. The Media Ant does not provide subscription of these General Interest magazines but manages only placing ads in them. 

These General Interest magazines are typically family read and carry a balanced mix of short stories, serialized fiction, fashion and film news, sports, culture, culinary news as well as information related to health. In addition, the focus is maintained on science and technology-based articles, and counseling for the youth within its pages to attract the present generation. Few of these General Interest magazines are used by advertisers to reach out to homemakers and have women-oriented content. Topics like education, kids, cooking, fashion, and news update find a place in General Interest magazines. These magazines are not specialists in any particular section but cover any topic that is of interest. 

Get the best rates to advertise in General Interest magazines in India through The Media Ant.

Rates for Advertising in General Interest Magazines

A complete advertising rate chart is available on the “Media Options and Details” page of the magazine. 

Here are a few of the Frequently Asked Questions about advertising rate:

1. Do the rates for different pages in the same magazine vary?

Yes. Rates for special pages like cover pages are more expensive than regular inside pages.

2. What do the discounts depend on?

The discount depends primarily on the number of inserts/volumes of business. The more number of inserts, the greater the discount.

3. The rates mentioned in the table are for which position?

The rates mentioned in the table are for a full-page color ad.

4. Is there any tax included as well?

No, magazine advertisements do not attract any taxes. 

5. Are there any value additions available with magazine advertisements?

Yes. For multiple insertions, many magazines offer free editorial coverage. However, it varies across publications and it is the editor’s prerogative to accept or not accept the editorials.

Few of the popular terms relevant for Magazine Advertising in India

1. What do you mean by circulation & readership?

Circulation signifies the number of copies of the magazine printed. Readership signifies the number of people who read the magazine. A single magazine can be read by many people in a household or in an office.

2. What is the card rate?

This the maximum rate that one has to pay for advertising in the magazine. Discounts are applied to these rates when you book your ad.

3. What do you mean by B2B (Trade) & B2C (Consumer)?

B2B - Business to business magazines are generally distributed in organizations/universities/hospitals etc. Their distribution is mainly through subscriptions.

B2C – Business to consumer magazines are generally distributed to individuals. These magazines are generally available on shelves in stores to be purchased.

4. What do you mean by category/magazine category?

The magazine category refers to the topics covered by the particular magazine. 

Planning assistance to advertise in General Interest Magazines in India

1. Can The Media Ant help me make the plan?

Yes. We offer free magazine planning.

2. How should I select the magazines?

Use the filters on the left-hand side to get a list of relevant magazines for yourself. The filters available are Category (Education, Health, Health, and Healthcare, etc.), Language, Target Group, etc. 

You can also use the Geography search bar to look for magazines that are circulated only in specific areas.

Once you have a list of magazines that are suitable for you to advertise, use sorting filters to pick the best ones. Sorting is possible basis circulation, readership, cost, and most popular on The Media Ant

3. What are the possible innovations in magazine advertising?

Options outside of regular pages advertising are thick pages, tabs, gatefolds, emailers to the subscriber base, and advertising on the website.

4. Are there options outside of print advertising available in magazines?

Yes. Many magazines also offer email marketing to their subscriber base and advertising on their website.

What execution steps are involved in advertising in magazines

1. Once I have finalized the plan what is the next step?

Once you have finalized the plan, you can book the ad online. You can make the payment online as well as upload the artwork. In case you want to book your ad offline, kindly mail the selected list of General Interest Magazines to

2. How do I pay?

You can pay either online, cheque, or bank transfer

3. What proof do I get once the activity is complete?

After the advertisement has been printed, a physical copy of the magazine along with the invoice will be sent to you.

4. Will The Media Ant help me make the ad/creative?

We help in making ads for advertising in magazines. The rate for this service is dependent on the requirement and the cost is not included in the price list. 

General Interest Magazine Advertising Rates 2021

The Media Ant is committed to getting the most accurate data for the users. Hence, we ensure the General Interest Magazine Advertising Rates 2021 are updated on a frequent basis. Most advertising platforms update their rates at the beginning of a new year. Hence, it is very important to check the updated General Interest Magazine Advertising Rates 2021 before booking your campaign. To find the updated General Interest Magazine Advertising Rates 2021, please click on the media card on the page, visit the particular General Interest Magazine Advertising Rates 2021 option and look for the latest General Interest Magazine Advertising Rates 2021 under the tab “Media Options & Pricing” To know the last updated date for Magazine Media Kit 2021, please check the blue tick beside the General Interest Magazine Advertising Rates 2021 under the Media Options tab.

Top 5 Magazine Advertising Sectors in General Interest Category between Oct-Dec2021

S. No.Advertisers
3 Lifestyle