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Advertising in Visual Merchandising & Retail Design Magazine

Advertising in Visual Merchandising & Retail Design Magazine
Popular Options
Full Page

Full Page

Per Insert

Card Rate

₹ 60,000

Offer Rate

₹ 53,550
Premium Options
Double Spread

Double Spread

Per Insert

Card Rate

₹ 1,20,000

Offer Rate

₹ 1,07,100
Cover Page

Cover Page

Per Insert

Card Rate

₹ 90,000

Offer Rate

₹ 66,150
**5% GST is applicable on the above rates
Artwork Submission : 1 Week Prior To The Publication Date
Booking Deadline : 2 Weeks Prior To The Publication Date
On Shelf Date : 26th February;26th April;26th June;26th August;26th October;26th December

Language

English

Frequency

Bi-Monthly

Area Covered

India

Cover Price

Rs. 100

Circulation

4,000

Readership

12,000

Category

Retail Store And Malls

Circulation Breakup

RegionsCirculation
South India1,400
West India1,200
North India1,120
East India280

Readership Profile - Industry

ProfileSplit
Life Style Brand Markerter30%
Retailers28%
Design Community20%
Retail Solutions Providers15%
Advertising Agencies4%
Institute3%

Readership Profile - Designation

ProfileSplit
Senior Management45%
Middle Management35%
Lower Management20%
VM&RD is India’s only magazine on Visual Merchandising and Retail Design and was launched in September 2005, VM&RD underscores the best there is to the systematic art of creating a complete retail experience. Each issue of the magazine focuses on all aspects of retail design and visual merchandising in the context of branded shopping environment. Content includes new store launches, both indian and international, profile stories of industry personnel, focus stories laying emphasis on different aspects of retail design and visual merchandising, and much more.

Why Advertise In Visual Merchandising & Retail Design Magazine?

Visual Merchandising & Retail Design Magazine advertising provides a unique opportunity for brand owners. The Magazine itself is produced by quality publisher and is utilized by many prestigious, high-end brands to support their advertising campaigns. Visual Merchandising & Retail Design Magazine advertising is a proven method to target decision-makers and opinion leaders with a high-income. Visual Merchandising & Retail Design advertising offers multiple opportunities to target a captive audience in an uncluttered environment with inspiring advice, insights and host of fascinating features. Reach out to the decision makers and professionals across India by placing ads.

Effectiveness Of Visual Merchandising & Retail Design Magazine Advertising

Message Impact

Full-page Visual Merchandising & Retail Design Print Magazine ads rich with color and visual imagery can attract attention and enhance the visual presentation of your products. Magazines commonly use glossy finish and allow for full-color spreads. You can use bleed images or color backgrounds -- meaning have them extend all the way to the page edges, without a border -- to present a product image that really stands out.

Audience Interest

A major factor of Visual Merchandising & Retail Design Magazine advertising effectiveness relative to many other media is the interest of the audience. Readers typically have strong interest in the theme or topic of Visual Merchandising & Retail Design Magazine. Finding this close link between readers and your brand is critical to effectiveness.

Repeated Exposure

Also contributing to the effectiveness of Visual Merchandising & Retail Design Magazine ads is the potential for ongoing, repeated exposure. Homeowners and businesses commonly have Magazine racks or other spaces where they keep Visual Merchandising & Retail Design for other readers or repeat use. This gives you the potential to reach a large number of people with one copy and the same reader multiple times. Plus, since Visual Merchandising & Retail Design Magazine are a static medium, readers can analyze or look at your message indefinitely.

Ways In Which Visual Merchandising & Retail Design Magazine Deliver Engagement

  • The strong positive brand values of the Visual Merchandising & Retail Design Magazine can transfer onto the advertisements.
  • Because advertisements are relevant and valued, ad clutter is not a problem in Visual Merchandising & Retail Design Magazine.
  • Readers take action as a result of seeing advertising in Visual Merchandising & Retail Design Magazine.
  • Targeting with precision and without wastage is a key strength of Visual Merchandising & Retail Design Magazine.
  • Creative formats such as gatefolds, textures, special papers, samples, sponsorship, advertisement features (‘advertorials’), and so on can create additional impact and interaction.
  • Advertising in Visual Merchandising & Retail Design Magazine is a great, cost-effective way to reach an exclusive group of affluent and highly educated managers, owners, professionals and executives.
  • Tips For Visual Merchandising & Retail Design Magazine Branding

    • Booking the ad space earlier helps with an optimum placement.
    • Visual Merchandising & Retail Design Magazine is a product catalog and maintains a premium image. They have the right to reject creatives that don't abide by their aesthetic guidelines.

    How The Media Ant Can Help You

    The Media Ant is uniquely positioned to help you grow your business with highly effective, targeted print media buying. We as an advertising agency provide advertisers with the opportunity to target key professionals. Magazine advertising can be an expensive business, and that's why we take time to study you and your market to ensure that your budget is well spent. We guarantee you the best rates for Magazine advertising.

Question:

What is the difference between Bleed and Non Bleed ad?

Answer:

Bleed is an ad type where content is beyond the area which will get trimmed while binding the magazine.  Non Bleed ad is one where all content is within the safe area. 




Question:

I have just placed my first ad in a magazine. Anything that I should be aware of?

Answer:
  1. There is  a delay of upto 7 days in printing of the ad and magazines hitting the shelf
  2. You will receive hard copy of the magazine with ad within 15 days of the publication. Magazine come to us first and then we courier it to you. 

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