Media Ant
Advertising in Verve Magazine
Popular Options
Full Page

Full Page

Per Insert

Card Rate

₹ 250,000

Offer Rate

₹ 75,000
Premium Options
Double Spread

Double Spread

Per Insert

Card Rate

₹ 500,000

Offer Rate

₹ 200,000
Cover Page

Cover Page

Per Insert

Card Rate

₹ 675,000

Offer Rate

₹ 472,500
Gatefold

Gate Fold

Per Insert

Card Rate

₹ 700,000

Offer Rate

₹ 490,000
**5% GST is applicable on the above rates
Artwork Submission : 1 Week Prior To The Publication Date
Booking Deadline : 2 Weeks Prior To The Publication Date
On Shelf Date : 5th of every month

Language

English

Frequency

Monthly

Area Covered

India

Cover Price

Rs. 150

Circulation

60,000

Readership

180,000

Category

Fashion and Lifestyle

Unique Id

841

About Verve Magazine Advertising

Verve is an Indian luxury and lifestyle magazine for women that has been in publication since 1995.

Magazine Soft Copy

Find Soft Copy of the Verve Magazine. You can download or view it to see the reader profile of Verve Magazine.

View/Download



Facts and Figures

Circulation Breakup
Regions Split
Mumbai21,000
Delhi NCR12,600
Bangalore7,200
Kolkata6000
Others13,200
Readership Profile - Gender
GenderSplit
Male70%
Female30%
Distribution Channels
Channels
Bookstores
High End Luxury Malls
Metro Airports
Premium Hotels
Salons
Spas
Editorial Calendar
Issue MonthIssue TopicIssue DescriptionOn Stand DateMaterial Deadline Date
FebruaryThe New Cool IssueVerve taps into the new definition of ‘cool’, shining a light on 21st century relationships, trends and ideas that are defining contemporary life in India.4/5th of February15th of January
MarchThe Travel / Unusual Journeys IssueDiscover places foreign and familiar; explore unusual sights and culinary delights and go off the beaten track with Verve’s Travel issue.4/5th of March15th of February
AprilThe Fashion IssueExplore the hottest silhouettes and designers of the season as Verve’s style experts analyse the latest trends straight from the runways.4/5th of April15th of March
MayThe Design IssueAs the years go by, people are paying more attention to how things are made and how design can improve lives. Verve speaks to the most cutting-edge designers who are shaping the dialogue on design.4/5th of May15th of April
JuneThe Power IssueVerve recognises 50 Indian women who have raised the bar in their individual fields and challenged the status quo in the last year with the much-anticipated Power List 20174/5th of June15th of May
JulyThe Art IssueAs technology takes over lives, Verve ponders over its influence on the creative sphere, with a very special Art issue focused on digital art.4/5th of July15th of June
AugustThe Global Indians Special IssueVerve’s India issue is dedicated to the men and women who are shaping a modern vision of the country, both at home and in the global arena.4/5th of August15th of July
SeptemberThe Bridal IssueFind everything a contemporary bride needs for the wedding of her dreams, and more, in Verve’s Bridal issue.4/5th of September15th of August
OctoberThe Best Dressed IssueCelebrate the women who define, rather than follow, the trends through their unique personal style and bold choices in Verve’s annual Best Dressed List.4/5th of October15th of September
NovemberThe Limited Edition / Luxe List IssueOne-of-a-kind, made to order, luxe —Verve delves into the world of bespoke indulgences with its first-ever Limited Edition issue.4/5th of November15th of October
December22nd Anniversary IssueVerve reflects on the year that was, sets its sights on 2018 and celebrates its 22nd anniversary with a special issue examining the world through its unique lens.4/5th of December15th of November

Execution Process

Steps in Execution

Step 1: Select Variables: Media Option, Ad Position, Number of Insertions and Magazine Issue Dates. 
In case you need any help with planning, please write to help@TheMediaAnt.com

VariablesSample Variable Selections
Media OptionFull Page/ Back Cover/ Gatefold
Ad PositionRegular/ Premium/ Innovative
Number of Insertions1/ 3 / 7
Magazine Issue DatesJanuary/ February/ May

Step 2: Email the filled table to help@TheMediaAnt.com or Create Package online at The Media Ant.

Step 3: We will check the ad space availability and prevailing discount at the time of booking.

Step 4: Upon confirmation of availability from our end, you need to submit the artwork and make the payment.

How do I know my ad has been placed?

Once the advertisement is printed in the Magazine. Copies of the Magazine are sent to the client once published.




Why Advertise In Verve Magazine?

Verve Magazine advertising provides a unique opportunity for brand owners. The Magazine itself is produced by quality publisher and is utilized by many prestigious, high-end brands to support their advertising campaigns. Verve Magazine advertising is a proven method to target decision-makers and opinion leaders with a high-income. Verve advertising offers multiple opportunities to target a captive audience in an uncluttered environment with inspiring advice, insights and host of fascinating features. Reach out to the decision makers and professionals across India by placing ads.

Effectiveness Of Verve Magazine Advertising

Message Impact

Full-page Verve Print Magazine ads rich with color and visual imagery can attract attention and enhance the visual presentation of your products. Magazines commonly use glossy finish and allow for full-color spreads. You can use bleed images or color backgrounds -- meaning have them extend all the way to the page edges, without a border -- to present a product image that really stands out.

Audience Interest

A major factor of Verve Magazine advertising effectiveness relative to many other media is the interest of the audience. Readers typically have strong interest in the theme or topic of Verve Magazine. Finding this close link between readers and your brand is critical to effectiveness.

Repeated Exposure

Also contributing to the effectiveness of Verve Magazine ads is the potential for ongoing, repeated exposure. Homeowners and businesses commonly have Magazine racks or other spaces where they keep Verve for other readers or repeat use. This gives you the potential to reach a large number of people with one copy and the same reader multiple times. Plus, since Verve Magazine are a static medium, readers can analyze or look at your message indefinitely.

Ways In Which Verve Magazine Deliver Engagement

  • The strong positive brand values of the Verve Magazine can transfer onto the advertisements.
  • Because advertisements are relevant and valued, ad clutter is not a problem in Verve Magazine.
  • Readers take action as a result of seeing advertising in Verve Magazine.
  • Targeting with precision and without wastage is a key strength of Verve Magazine.
  • Creative formats such as gatefolds, textures, special papers, samples, sponsorship, advertisement features (‘advertorials’), and so on can create additional impact and interaction.
  • Advertising in Verve Magazine is a great, cost-effective way to reach an exclusive group of affluent and highly educated managers, owners, professionals and executives.
  • Tips For Verve Magazine Branding

    • Booking the ad space earlier helps with an optimum placement.
    • Verve Magazine is a product catalog and maintains a premium image. They have the right to reject creatives that don't abide by their aesthetic guidelines.

    How The Media Ant Can Help You

    The Media Ant is uniquely positioned to help you grow your business with highly effective, targeted print media buying. We as an advertising agency provide advertisers with the opportunity to target key professionals. Magazine advertising can be an expensive business, and that's why we take time to study you and your market to ensure that your budget is well spent. We guarantee you the best rates for Magazine advertising.

Question:

What is the difference between Bleed and Non Bleed ad?

Answer:

Bleed is an ad type where content is beyond the area which will get trimmed while binding the magazine.  Non Bleed ad is one where all content is within the safe area. 




Question:

I have just placed my first ad in a magazine. Anything that I should be aware of?

Answer:
  1. There is  a delay of upto 7 days in printing of the ad and magazines hitting the shelf
  2. You will receive hard copy of the magazine with ad within 15 days of the publication. Magazine come to us first and then we courier it to you. 

Loading