Advertising in VAR India Magazine

Advertising in VAR India Magazine
Popular Options
Full Page

Full Page

Per Insert

Card Rate

₹ 2,00,000

Offer Rate

₹ 1,40,000
Half Page

Half Page

Per Insert

Card Rate

₹ 55,000

Offer Rate

₹ 40,000
Premium Options
Double Spread

Double Spread

Per Insert

Card Rate

₹ 3,00,000

Offer Rate

₹ 2,25,000
Cover Page

Cover Page

Per Insert

Card Rate

₹ 2,50,000

Offer Rate

₹ 1,87,500
**5% GST is applicable on the above rates
Artwork Submission : 2 Weeks Prior To The Publication Date
On Shelf Date : 5th of every month





Area Covered







IT, Computer And Animation

About VAR India

The VAR INDIA (It is a powerful media vehicle for organisations in the ICT space to promote and market their products, services and solutions) is the most credible resource on the Indian IT Channel community. It is a Monthly IT (B2B) magazine addressing the IT VAR fraternity through its single national edition. It has a strong presence in the Metro, A, B,C and D class cities in the country reach covering over 30,000 channel partners in more than 300 towns & cities.

Target Audience - National Distributors, Regional Distributors, Sub-distributors, VARs, System Integrators, Resellers and leading IT Associations of the country. 

Magazine Soft Copy

Find Soft Copy of the VAR India Magazine. You can download or view it to see the reader profile of VAR India Magazine.


Readership Profile - Industry

Assemblers / System Builders31%
Resellers / Retailers16%
VARs / IT Consultants14%
System Integrators / Network Integrators11%
ASPs / Internet Service Provides (ISPs) / Independent Software Vendors (ISV)5%
Corporate Resellers5%

Readership Profile - Designation

Executive Management (MD), CEO, President, Proprietor64%
Corporate Management (Vice President & General Manager)22%
Senior Management & Middle Management10%
Junior & Entry Level Staff4%


VARIndia Star Nite AwardFor VARs in the country-New Delhi
VARIndia IT ForumFor End Customers Focus ( Govt. and PSU bodies)-New Delhi
ICT in EducationFor Educationists of Delhi & NCR-New Delhi
West India Information Technology Fair (WIITF)VAR Summit
Orissa Information Technology Fair (OITF)Channel Empowerment Summit
South India Information Technology Fair (SIITF)Technology Summit
East India Information Technology Fair (EIITF)SME Summit (Empowering the VARs)
Media Kit
VAR India – India's frontline National IT Magazine has been the propagator of a Technological revolution by continually providing its readers and patrons with latest and essential ICT related information. Since 1999, Corporate honchos speaks, VAR India has been the most credible resource for the Indian IT Channel community and has earned its reputation as a one-stop destination for ICT News.

Why Advertise In VAR India Magazine?

VAR India Magazine advertising provides a unique opportunity for brand owners. The Magazine itself is produced by quality publisher and is utilized by many prestigious, high-end brands to support their advertising campaigns. VAR India Magazine advertising is a proven method to target decision-makers and opinion leaders with a high-income. VAR India advertising offers multiple opportunities to target a captive audience in an uncluttered environment with inspiring advice, insights and host of fascinating features. Reach out to the decision makers and professionals across India by placing ads.

Effectiveness Of VAR India Magazine Advertising

Message Impact

Full-page VAR India Print Magazine ads rich with color and visual imagery can attract attention and enhance the visual presentation of your products. Magazines commonly use glossy finish and allow for full-color spreads. You can use bleed images or color backgrounds -- meaning have them extend all the way to the page edges, without a border -- to present a product image that really stands out.

Audience Interest

A major factor of VAR India Magazine advertising effectiveness relative to many other media is the interest of the audience. Readers typically have strong interest in the theme or topic of VAR India Magazine. Finding this close link between readers and your brand is critical to effectiveness.

Repeated Exposure

Also contributing to the effectiveness of VAR India Magazine ads is the potential for ongoing, repeated exposure. Homeowners and businesses commonly have Magazine racks or other spaces where they keep VAR India for other readers or repeat use. This gives you the potential to reach a large number of people with one copy and the same reader multiple times. Plus, since VAR India Magazine are a static medium, readers can analyze or look at your message indefinitely.

Ways In Which VAR India Magazine Deliver Engagement

  • The strong positive brand values of the VAR India Magazine can transfer onto the advertisements.
  • Because advertisements are relevant and valued, ad clutter is not a problem in VAR India Magazine.
  • Readers take action as a result of seeing advertising in VAR India Magazine.
  • Targeting with precision and without wastage is a key strength of VAR India Magazine.
  • Creative formats such as gatefolds, textures, special papers, samples, sponsorship, advertisement features (‘advertorials’), and so on can create additional impact and interaction.
  • Advertising in VAR India Magazine is a great, cost-effective way to reach an exclusive group of affluent and highly educated managers, owners, professionals and executives.
  • Tips For VAR India Magazine Branding

    • Booking the ad space earlier helps with an optimum placement.
    • VAR India Magazine is a product catalog and maintains a premium image. They have the right to reject creatives that don't abide by their aesthetic guidelines.

    How The Media Ant Can Help You

    The Media Ant is uniquely positioned to help you grow your business with highly effective, targeted print media buying. We as an advertising agency provide advertisers with the opportunity to target key professionals. Magazine advertising can be an expensive business, and that's why we take time to study you and your market to ensure that your budget is well spent. We guarantee you the best rates for Magazine advertising.


What is the difference between Bleed and Non Bleed ad?


Bleed is an ad type where content is beyond the area which will get trimmed while binding the magazine.  Non Bleed ad is one where all content is within the safe area. 


I have just placed my first ad in a magazine. Anything that I should be aware of?

  1. There is  a delay of upto 7 days in printing of the ad and magazines hitting the shelf
  2. You will receive hard copy of the magazine with ad within 15 days of the publication. Magazine come to us first and then we courier it to you.