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Advertising in Travel + Leisure Magazine

Advertising in Travel + Leisure Magazine
Popular Options
Full Page

Full Page

Per Insert

Card Rate

₹ 5,00,000

Offer Rate

₹ 3,75,000
Half Page

Half Page

Per Insert

Card Rate

₹ 4,00,000

Offer Rate

₹ 2,25,000
Premium Options
Double Spread

Double Spread

Per Insert

Card Rate

₹ 10,00,000

Offer Rate

₹ 7,50,000
Cover Page

Cover Page

Per Insert

Card Rate

₹ 9,00,000

Offer Rate

₹ 7,25,000
**5% GST is applicable on the above rates
Artwork Submission : 17th of the previous month
Booking Deadline : 3 Weeks Prior To The Publication Date
On Shelf Date : 5th of every month

Language

English

Frequency

Monthly

Area Covered

India

Cover Price

Rs. 150

Circulation

148,000

Readership

344,000

Category

Travel And Tourism

Ant Messages

1- Travel+Leisure India & South Asia entered a strategic alliance with Jet Airways, offering an exclusive subscription offer in all copies of Travel+Leisure India & South Asia edition available in business class on over 550 flights (including domestic and international services).

2- Travel+Leisure Magazine's exclusive partnership with American Express Guarantees:

- Each month every American Express card member in India receives the Travel+Leisure tablet edition

- Every month the entire American Express Platinum customer base receives Travel+Leisure's print edition

- Travel+Leisure tablet T+L reaches 11,000 High Net Worth Indian every month

About Travel and Leisure Magazine Advertising

The world’s most influential travel brand, Travel + Leisure offers insider access to destinations around the globe with a signature mix of smart advice, immersive photography, and expert reporting on hotels, food, design, style, culture, and trends.

Past Advertisers
  • Turkish Airlines
  • Westin
  • Bose
  • Jaguar
  • Omega
  • Godrej
Magazine Soft Copy

Find Soft Copy of the Travel and Leisure Magazine. You can download or view it to see the reader profile of Travel and Leisure Magazine.

View/Download



Facts and Figures

Readership Profile - Gender Ratio
GenderSplit
Male55%
Female45%
Readership Profile - Age Group
AgeSplit
35 - 45 years of age45%
45 - 55 years of age25%
25 - 35 years of age20%
55+ years of age10%
Readership Profile - Household Income
IncomeSplit
Rs. 5,00,000+45%
Rs. 2,50,000+20%
Rs. 7,50,000+25%
1 Crore+10%
Readership Profile - Occupation
OccupationSplit
CEO/Founder/Company Head50%
Business Owners35%
Senior Management15%
Distribution Channels

Travel and Leisure Magazine is distributed across various Newsstands:

  • 2,000+ key retail spaces
  • 30 prominent Airport sites
  • 80 key national bookstores
  • Vendor partnership program that ensures visibility
  • Sited at India’s premier hotels, spas and lounges
  • Promoted heavily on all leading digital newsstand
  •  22 Crossword Stores Pan India
  • Landmark Stores Mumbai & Bangalore
  • Xpress Books 5 Terminals Mumbai Domestic/International Airports

Editorial Calendar
MonthIssue SpecialtySpotlight On
January 2019ROYALTY SPECIALAustralia, New Zealand, and South Pacific Plus: Conscious Travel
February 2019EUROPEThe Romance & Weddings Guide
March 2019STAYCATION SPECIALBoutique Hotels & Resorts Guide
April 2019FAMILY TRAVELIntegrated Resorts, Amusement & Theme Parks Plus: Guide to the best Cruises
May 2019FOOD SPECIALNew Summer Destinations MAY Around the World
June 2019ASIA SPECIALThe Business Traveller’s Guide Special: International Shopping Guide
July 2019WELLNESS SPECIALBusiness & Leisure Guide to the Americas (including Canada)
August 2019INDIA & SOUTH ASIA SPECIALNew Safari & Wildlife Destinations
September 2019ANNIVERSARY SPECIAL ISSUEWinter Escapes Special: Weddings & Honeymoons Issue
October 2019FESTIVE ISSUEMiddle East Special: The Ultimate Guide to Singapore
November 2019THE HOTELS ISSUEAdventure Destinations
December 2019INDIAN ROYALTYThe Year-End Party Issue

Execution Process

Steps in Execution

Step 1: Select Variables: Media Option, Ad Position, Number of Insertions and Magazine Issue Dates. |
In case you need any help with planning, please write to help@TheMediaAnt.com

VariablesSample Variable Selections
Media OptionFull Page/ Back Cover/ Gatefold
Ad PositionRegular/ Premium/ Innovative
Number of Insertions1/ 3 / 7
Magazine Issue DatesJanuary/ February/ May

Step 2: Email the filled table to help@TheMediaAnt.com or Create Package online at The Media Ant.

Step 3: We will check the ad space availability and prevailing discount at the time of booking.

Step 4: Upon confirmation of availability from our end, you need to submit the artwork and make the payment.

How do I know my ad has been placed?

Once the advertisement is printed in the Magazine. Copies of the Magazine are sent to the client once published.

Why Advertise In Travel + Leisure Magazine?

Travel + Leisure Magazine advertising provides a unique opportunity for brand owners. The Magazine itself is produced by quality publisher and is utilized by many prestigious, high-end brands to support their advertising campaigns. Travel + Leisure Magazine advertising is a proven method to target decision-makers and opinion leaders with a high-income. Travel + Leisure advertising offers multiple opportunities to target a captive audience in an uncluttered environment with inspiring advice, insights and host of fascinating features. Reach out to the decision makers and professionals across India by placing ads.

Effectiveness Of Travel + Leisure Magazine Advertising

Message Impact

Full-page Travel + Leisure Print Magazine ads rich with color and visual imagery can attract attention and enhance the visual presentation of your products. Magazines commonly use glossy finish and allow for full-color spreads. You can use bleed images or color backgrounds -- meaning have them extend all the way to the page edges, without a border -- to present a product image that really stands out.

Audience Interest

A major factor of Travel + Leisure Magazine advertising effectiveness relative to many other media is the interest of the audience. Readers typically have strong interest in the theme or topic of Travel + Leisure Magazine. Finding this close link between readers and your brand is critical to effectiveness.

Repeated Exposure

Also contributing to the effectiveness of Travel + Leisure Magazine ads is the potential for ongoing, repeated exposure. Homeowners and businesses commonly have Magazine racks or other spaces where they keep Travel + Leisure for other readers or repeat use. This gives you the potential to reach a large number of people with one copy and the same reader multiple times. Plus, since Travel + Leisure Magazine are a static medium, readers can analyze or look at your message indefinitely.

Ways In Which Travel + Leisure Magazine Deliver Engagement

  • The strong positive brand values of the Travel + Leisure Magazine can transfer onto the advertisements.
  • Because advertisements are relevant and valued, ad clutter is not a problem in Travel + Leisure Magazine.
  • Readers take action as a result of seeing advertising in Travel + Leisure Magazine.
  • Targeting with precision and without wastage is a key strength of Travel + Leisure Magazine.
  • Creative formats such as gatefolds, textures, special papers, samples, sponsorship, advertisement features (‘advertorials’), and so on can create additional impact and interaction.
  • Advertising in Travel + Leisure Magazine is a great, cost-effective way to reach an exclusive group of affluent and highly educated managers, owners, professionals and executives.
  • Tips For Travel + Leisure Magazine Branding

    • Booking the ad space earlier helps with an optimum placement.
    • Travel + Leisure Magazine is a product catalog and maintains a premium image. They have the right to reject creatives that don't abide by their aesthetic guidelines.

    How The Media Ant Can Help You

    The Media Ant is uniquely positioned to help you grow your business with highly effective, targeted print media buying. We as an advertising agency provide advertisers with the opportunity to target key professionals. Magazine advertising can be an expensive business, and that's why we take time to study you and your market to ensure that your budget is well spent. We guarantee you the best rates for Magazine advertising.

Question:

What is the difference between Bleed and Non Bleed ad?

Answer:

Bleed is an ad type where content is beyond the area which will get trimmed while binding the magazine.  Non Bleed ad is one where all content is within the safe area. 




Question:

I have just placed my first ad in a magazine. Anything that I should be aware of?

Answer:
  1. There is  a delay of upto 7 days in printing of the ad and magazines hitting the shelf
  2. You will receive hard copy of the magazine with ad within 15 days of the publication. Magazine come to us first and then we courier it to you. 

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