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Advertising in Today's Traveller Magazine

Advertising in Today's Traveller Magazine
Popular Options
Full Page

Full Page

Per Insert

Card Rate

₹ 2,00,000

Offer Rate

₹ 1,10,000
Half Page

Half Page

Per Insert

Card Rate

₹ 1,00,000

Offer Rate

₹ 90,000
Premium Options
Double Spread

Double Spread

Per Insert

Card Rate

₹ 4,00,000

Offer Rate

₹ 2,23,125
Cover Page

Cover Page

Per Insert

Card Rate

₹ 4,00,000

Offer Rate

₹ 2,94,000
Gatefold

Gate Fold

Per Insert

Card Rate

₹ 5,00,000

Offer Rate

₹ 3,25,000
Other Options
Quarter Page

Quarter Page

Per Insert

Card Rate

₹ 75,000

Offer Rate

₹ 60,000
Bellyband

Bookmark

Per Insert

Card Rate

₹ 3,00,000

Offer Rate

₹ 2,55,000
**5% GST is applicable on the above rates
Artwork Submission : 25th of the previous month
Booking Deadline : 2 Weeks Prior To The Publication Date
On Shelf Date : 15th of every month

Language

English

Frequency

Bi-Monthly

Area Covered

India

Cover Price

Rs. 50

Circulation

86,290

Readership

150,000

Category

Travel

About Today's Traveller Magazine Advertising

Why advertise in Today's Traveller Magazine?

Instituted in 2007, Today's Traveller is a niche magazine with high-end readership and a distribution base comprising on-the-stands-consumers, leisure travellers and key corporate and business decision-makers. It’s an exclusive upmarket travel magazine for the world traveller. It is the only Indian magazine to ever win 4 PATA Gold Awards.

View Today's Traveller Magazine Online

To view Today's Traveller magazine online, please click on the link provided below:

Link to Today's Traveller Magazine E-Copy

Facts and Figures of Today's Traveller Magazine

Circulation Breakup
CitiesSplit
Delhi & NCR23450
Mumbai & Gujarat20440
Chd/Punjab/ Haryana13995
Chennai6030
Bangalore6460
Rajasthan4585
Hyderabad3985
Overseas3500
Kolkata1520
Goa1200
U.P.(Lucknow/Kanpur/GZB)1125
Readership Profile - Industries
ProfileSplit
Hotels0.23
Corporate Offices0.22
On The Stand Availability0.18
Indian Travel Agents & Tour Operators0.1
Malls / Shopping Complex / Health Club / Beauty Parlour / Spa0.09
Subscription0.06
Tourism Offices0.03
Lending Libraries0.02
Overseas Travel Agents & Tour Operators0.02
Diplomats & Ex-Pats0.02
High End Affluent Families0.01
Airline Offices0.01
Advertising Agencies0.01
Readership Profile
  • Inbound,Outbound and Domestic Travelers
  • Corporates
  • Diplomats and Ex-pat Community 
  • Hotels(Rooms,Public Areas,Health Club,Spa)
  • Airline offices
  • Travel Agents and Tour Operators (Inbound,Outbound and Domestic)
  • Event Planners,Event Organizers and Wedding Planners 
  • Leisure and Family Travelers 
  • Tourism Offices Both in India and Abroad
  • Distribution On The Stands Countrywide 
  • Subscribers
Distribution Channels
ProfileCirculation
Corporate Offices25,000
On the stand availability15,900
Subscription12,590
Diplomats & Ex-Pats7,000
Hotels6,500
High End Affluent Families5,300
Malls/Shopping Complex/Health Club/Beauty Parlour/Spa4,700
Indian Travel Agents & Tour Operators3,500
Tourism Offices1,500
Lending Libraries1,400
Overseas Travel Agents & Tour Operators1,200
Airline Offices1,100
Advertising Agencies400
Editorial Calendar

Click here to view Editorial Calendar

Who should advertise ?

Today's Traveller Magazine has carried advertisement of various brands covering multiple categories. Some of the brands who have advertised earlier are shown below:

Client NameCategory
Le MaridienHotel
Air IndiaAviation
MakeMyTripTravel
Definitely DubaiTourism
IRCTCRailway

Execution Process

Steps in Execution

Step 1: Select Variables: Media Option, Ad Position, Number of Insertions and Magazine Issue Dates. 

In case you need any help with planning, please write to help@TheMediaAnt.com

VariablesSample Variable Selections
Media OptionFull Page/ Back Cover/ Gatefold
Ad PositionRegular/ Premium/ Innovative
Number of Insertions1/ 3/ 7
Magazine Issue DatesJanuary/ February/ May

Step 2: Email the filled table to help@TheMediaAnt.com or Create Package online at The Media Ant.

Step 3: We will check the ad space availability and prevailing discount at the time of booking.

Step 4: Upon confirmation of availability from our end, you need to submit the artwork and make the payment.

How do I know my ad has been placed?

Post release of your ad in Today's Traveller Magazine, TheMediaAnt would deliver a hard copy of the magazine to the address shared during booking. In addition, a picture of the ad in Today's Traveller magazine's respective edition to be shared via email.

Similar Media

Other options in Travel and Tourism Category

In addition to Today's Traveller magazine advertising, one can explore more similar options and they are provided below.

1. Similar Magazines in Travel and Tourism Category2. Click here to view other magazines in Travel and Tourism Category. ​

FAQs

How do I know my ad has been placed?

Once the advertisement is printed in Today's Traveller Magazine, copies of Today's Traveller Magazine are sent to the client within one working week.

When do I get the Hard copy of Today's Traveller Magazine?

With in 10-12 days of publishing Today's Traveller Magazine you will likely to get the Hard Copy.

Media Kit

Why Advertise In Today's Traveller Magazine?

Today's Traveller Magazine advertising provides a unique opportunity for brand owners. The Magazine itself is produced by quality publisher and is utilized by many prestigious, high-end brands to support their advertising campaigns. Today's Traveller Magazine advertising is a proven method to target decision-makers and opinion leaders with a high-income. Today's Traveller advertising offers multiple opportunities to target a captive audience in an uncluttered environment with inspiring advice, insights and host of fascinating features. Reach out to the decision makers and professionals across India by placing ads.

Effectiveness Of Today's Traveller Magazine Advertising

Message Impact

Full-page Today's Traveller Print Magazine ads rich with color and visual imagery can attract attention and enhance the visual presentation of your products. Magazines commonly use glossy finish and allow for full-color spreads. You can use bleed images or color backgrounds -- meaning have them extend all the way to the page edges, without a border -- to present a product image that really stands out.

Audience Interest

A major factor of Today's Traveller Magazine advertising effectiveness relative to many other media is the interest of the audience. Readers typically have strong interest in the theme or topic of Today's Traveller Magazine. Finding this close link between readers and your brand is critical to effectiveness.

Repeated Exposure

Also contributing to the effectiveness of Today's Traveller Magazine ads is the potential for ongoing, repeated exposure. Homeowners and businesses commonly have Magazine racks or other spaces where they keep Today's Traveller for other readers or repeat use. This gives you the potential to reach a large number of people with one copy and the same reader multiple times. Plus, since Today's Traveller Magazine are a static medium, readers can analyze or look at your message indefinitely.

Ways In Which Today's Traveller Magazine Deliver Engagement

  • The strong positive brand values of the Today's Traveller Magazine can transfer onto the advertisements.
  • Because advertisements are relevant and valued, ad clutter is not a problem in Today's Traveller Magazine.
  • Readers take action as a result of seeing advertising in Today's Traveller Magazine.
  • Targeting with precision and without wastage is a key strength of Today's Traveller Magazine.
  • Creative formats such as gatefolds, textures, special papers, samples, sponsorship, advertisement features (‘advertorials’), and so on can create additional impact and interaction.
  • Advertising in Today's Traveller Magazine is a great, cost-effective way to reach an exclusive group of affluent and highly educated managers, owners, professionals and executives.
  • Tips For Today's Traveller Magazine Branding

    • Booking the ad space earlier helps with an optimum placement.
    • Today's Traveller Magazine is a product catalog and maintains a premium image. They have the right to reject creatives that don't abide by their aesthetic guidelines.

    How The Media Ant Can Help You

    The Media Ant is uniquely positioned to help you grow your business with highly effective, targeted print media buying. We as an advertising agency provide advertisers with the opportunity to target key professionals. Magazine advertising can be an expensive business, and that's why we take time to study you and your market to ensure that your budget is well spent. We guarantee you the best rates for Magazine advertising.

Question:

What is the difference between Bleed and Non Bleed ad?

Answer:

Bleed is an ad type where content is beyond the area which will get trimmed while binding the magazine.  Non Bleed ad is one where all content is within the safe area. 




Question:

I have just placed my first ad in a magazine. Anything that I should be aware of?

Answer:
  1. There is  a delay of upto 7 days in printing of the ad and magazines hitting the shelf
  2. You will receive hard copy of the magazine with ad within 15 days of the publication. Magazine come to us first and then we courier it to you. 

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