Advertising in Theatre World Magazine
About Advertising in Theatre World Magazine
A practical handbook and guide to global cinema exhibition industry, Theatre World showcases the industry in its entirety with a charming mix of newest trends and old world tenets. It not only captures the industry’s pulse on hot topics but also presents the same in a very pulsating fashion through a balanced, fine blend of columns, features, special stories, technology series and photo essays. In essence, the publication has two distinct sections - Theatre World and Theatre Magic for global and India-specific audiences respectively. To view the rates for advertising in Theatre Magic click here. The Theatre Magic section contains the Indian ads, if the client intends to advertise in the Theatre World section, the rates are available on this page, which forms the front section of the magazine.
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Theatre World Advertising Cost
Advertising Option | TMA Offer |
|---|---|
Full Page | ₹ 2,77,200 Per Insert |
Cover Page | ₹ 3,23,400 Per Insert |
Double Spread | ₹ 3,77,300 Per Insert |
Quarter Page | ₹ 1,00,100 Per Insert |
About Theatre World
A practical handbook and guide to global cinema exhibition industry, Theatre World showcases the industry in its entirety with a charming mix of newest trends and old world tenets. It not only captures the industry’s pulse on hot topics but also presents the same in a very pulsating fashion through a balanced, fine blend of columns, features, special stories, technology series and photo essays.
In essence, the publication has two distinct sections - Theatre World and Theatre Magic for global and India-specific audiences respectively. To view the rates for advertising in Theatre Magic click here.
The Theatre Magic section contains the Indian ads, if the client intends to advertise in the Theatre World section, the rates are available on this page, which forms the front section of the magazine.
Readership Profile
• Theatre Managers
• Theatre Technicians
• Architects
• AV Installers
• Cinema Consultants
• Mall Operators
• Top Studio Operators
• Cinema Theatre Contractors
• Projectionists
• Sound Specialists
• Acoustical Consultants
• Theatre Consultants
Distribution Channels
| Channel | Split |
| Prints | 22,500+ |
| Readers | 26,000+ |
| Subscribers | 5874 |
| Free Copies | 10,808 |
| Stands | 425 |
| Tradeshows | 4000 |
Distribution Channels
| India | International | International | International | International |
| Andhra Pradesh | USA | The Netherlands | Hungary | Mauritius |
| Tamil Nadu | UK | Turkey | Kenya | Mongolia |
| Maharashtra | China | Germany | Macau | Norway |
| Gujarat | Singapore | Italy | Mexico | Panama |
| Karnataka | Australia | Nepal | Pakistan | Peru |
| New Delhi | Hong Kong | Saudi Arabia | Poland | Romania |
| Kerala | Malaysia | South Africa | Portugal | Switzerland |
| West Bengal | France | Spain | Scotland | Ukraine |
| UP | New Zealand | Bahrain | Sri Lanka | |
| MP | Japan | Colombia | Sweden | |
| Rajasthan | Korea | Oman | Zimbabwe | |
| Punjab | UAE | Taiwan | Austria | |
| Assam | Philippines | Chile | Bangladesh | |
| Orissa | Thailand | Finland | Bulgaria | |
| AP | England | Trinidad and Tobago | Cambodia | |
| Harayana | Kuwait | Argentina | Cameroon | |
| Chandigarh | Russia | Cyprus | Fiji | |
| Goa | Canada | Ireland | Georgia | |
| Bihar | Indonesia | Israel | Greece | |
| Himachal Pradesh | Lebanon | Brazil | Holland | |
| Nagaland | Belgium | Czech Republic | Jordan | |
| Puducherry | Qatar | Denamrk | Maldives |
Editorial Topics
| Editorial Sections | Description |
| Global Talk | Essentially a news column, the Global Talk brings around-the- globe events, hot and happening developments about enterprises and individuals impacting the industry dynamics in a simple and straight manner. These include business expansions, strategic alliances, technology tie-ups, individual appointments and installs. |
| Special Feature | It’s an exclusive and exhaustive story on a revolutionary concept, technology development, or recently launched project that is innovative in many ways. TheatreWorld presents a unique story or two that is very topical, lucid and reader-friendly. |
| Technology | Yet another exclusive column dedicated to technology aspect of the industry. This column presents with latest technological developments, under the most dominant and impacting header. Most often, this will have an exhaustive story on one particular development like digital 3D, Imax 3D, and new 3D on film by Technicolor and the competing companies etc. |
| Product Watch | The manufacturing community churns out diverse range of products in every issue. This column updates the B2B and its user community with the latest arrivals on to the new product block. The column spans the entire spectrum of cinema products in audio, video, networking, seating, and other associate elements. |
| First Person | This is a practical tete-e-tete with an industry leader or leading cinema designer, or solution provider presented in a Q&A format. It’s like listening straight from the horse’s mouth. Often a Hard Talk, it probes the company and the individual achievements and their bearing on the industry. |
| Business Trends | The top new trends and ideas in cinema exhibition industry and the related promotional activities are featured in this section. |
| Entertain World | Mostly a photo feature, this column highlights any single or cumulative development by a cinema enterprise or a professional through an exhaustive pictorial essay. It evaluates projects from around the globe, based on their unique nature, and presents a pictorial account of how and why it is significant. This is yet another sought after column by the magazine. |
| Cinema Systems | This column deals with specific, individual product system installs in a cinema project. It could be a new innovative screen install, theatre management system, digital signage, concessions, or new sound and/or projection. |
| India Speaks | This is all about Indian cinema exhibition industry in its entirety – business, corporate profile, M&As, Box Office collections, typical movie trails, awards and honours to companies, movies and individuals, overseas fortunes of movies, and financial stakes interesting news format. |
| Multiplex Round-up | Yet another India-specific column, it features the newest additions to Indian cinema screen numbers. That the multiplex industry has been going places for some time now, every issue will see a quantum jump or a blockade for a particular reason, besides retrofits of standalone theatres into multi-screen formats. All this is presented in a detailed format so that the industry is up-to-date with the numbers. |
| Tradeshows | Another regular with TheatreWorld, the Tradeshows column, is a committed feature for the benefit of its clients and readers, focused exclusively on tradeshows. TheatreWorld, as it is, is aligned with four major tradeshows, viz, Frames, CinemaCon, China Expo, CinemaToday, Kino Expo, AIMC, CineEurpoe, ShowEast and CineAsia. |
Why Advertise In Theatre World Magazine?
Theatre World Magazine advertising provides a unique opportunity for brand owners. The Magazine itself is produced by quality publisher and is utilized by many prestigious, high-end brands to support their advertising campaigns. Theatre World Magazine advertising is a proven method to target decision-makers and opinion leaders with a high-income. Theatre World advertising offers multiple opportunities to target a captive audience in an uncluttered environment with inspiring advice, insights and host of fascinating features. Reach out to the decision makers and professionals across India by placing ads.
Effectiveness Of Theatre World Magazine Advertising
Message Impact
Full-page Theatre World Print Magazine ads rich with color and visual imagery can attract attention and enhance the visual presentation of your products. Magazines commonly use glossy finish and allow for full-color spreads. You can use bleed images or color backgrounds -- meaning have them extend all the way to the page edges, without a border -- to present a product image that really stands out.
Audience Interest
A major factor of Theatre World Magazine advertising effectiveness relative to many other media is the interest of the audience. Readers typically have strong interest in the theme or topic of Theatre World Magazine. Finding this close link between readers and your brand is critical to effectiveness.
Repeated Exposure
Also contributing to the effectiveness of Theatre World Magazine ads is the potential for ongoing, repeated exposure. Homeowners and businesses commonly have Magazine racks or other spaces where they keep Theatre World for other readers or repeat use. This gives you the potential to reach a large number of people with one copy and the same reader multiple times. Plus, since Theatre World Magazine are a static medium, readers can analyze or look at your message indefinitely.
Ways In Which Theatre World Magazine Deliver Engagement
- The strong positive brand values of the Theatre World Magazine can transfer onto the advertisements.
- Because advertisements are relevant and valued, ad clutter is not a problem in Theatre World Magazine.
- Readers take action as a result of seeing advertising in Theatre World Magazine.
- Targeting with precision and without wastage is a key strength of Theatre World Magazine.
- Creative formats such as gatefolds, textures, special papers, samples, sponsorship, advertisement features (‘advertorials’), and so on can create additional impact and interaction.
- Advertising in Theatre World Magazine is a great, cost-effective way to reach an exclusive group of affluent and highly educated managers, owners, professionals and executives.
- Booking the ad space earlier helps with an optimum placement.
- Theatre World Magazine is a product catalog and maintains a premium image. They have the right to reject creatives that don't abide by their aesthetic guidelines.
