Advertising in The Smart CEO Magazine
About Advertising in The Smart CEO Magazine
Find Soft Copy of the The Smart CEO Magazine. You can download or view it to see the reader profile of The Smart CEO Magazine.View/Download
Key Insights
Top Choice
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The Smart CEO Advertising Cost
Advertising Option | TMA Offer |
|---|---|
Full Page | ₹ 1,10,500 Per Insert |
Cover Page | ₹ 1,27,500 Per Insert |
Double Spread | ₹ 1,78,500 Per Insert |
Gate Fold | ₹ 1,27,500 Per Insert |
Facts and Figures
- Bangalore
- Chennai
- Coimbatore
- Mumbai
- Delhi NCR
- Kolkata
- Trivandrum
- Pune
- Ahmadabad
- Hyderabad
Facts and Figures
- Our readership comprises of decision-makers: Most of our readers are senior and middle management professionals, family business owners and entrepreneurs. They come from a variety of industries and sector and a vast majority of them are decision makers.
- High spending power: The net worth and spending power of our readers is fairly substantial and it continues to grow. Most of them work at the middle and senior management level and are active investors in real estate, equity markets and several other investment vehicles.
- The Smart CEO’s content quality is top-notch and is well appreciated by the business community. Several entrepreneurs constantly reach out to ask for older editions of the magazine to read specific articles.
Facts and Figures
- Retail: We circulate in retail through our distribution partner – India Book House. We are selling at several retail stores including –Landmark, Crossword, Oxford, Higginbotham’s and airport magazine stalls.
- Subscribers: Our subscribers include CEOs, middle/senior managers at growth companies and entrepreneurs and family business owners. In addition to that, we’ve a strong presence among business school and other college students.
- Database: Smart Media Group and The Smart CEO magazine closely engage with industry organizations in South India. A complimentary copy goes out to members of CII, CII Young Indians, The Indus Entrepreneurs (TIE), Entrepreneurs Organization, and Young Presidents Organizations. We constantly hear positive feedback from members of these organizations about the quality and choice of articles. Our editorial team closely interacts with these organizations as well.
- Corporate Subscription: We recently started selling corporate subscriptions and over the last one- month we’ve signed up over 10 companies for corporate subscription packages.
- Sent to over 600 CEOs across India, mostly senior management professionals interviewed and featured in The Smart CEO. We stay in touch with senior professionals we’ve interviewed in the past and send them complimentary copies.
- Sent to over 200 private equity, venture capital and angel investors, who’ve participated in surveys and interviews conducted by The Smart CEO
Execution Process
Step 1: Select Variables: Media Option, Ad Position, Number of Insertions and Magazine Issue Dates.
In case you need any help with planning, please write to help@TheMediaAnt.com
Execution Process
| Variables | Sample Variable Selections |
| Media Option | Full Page/ Back Cover/ Gatefold |
| Ad Position | Regular/ Premium/ Innovative |
| Number of Insertions | 1/ 3/ 7 |
| Magazine Issue Dates | January/ February/ May |
Execution Process
Step 2: Email the filled table to help@TheMediaAnt.com or Create Package online at The Media Ant.
Step 3: We will check the ad space availability and prevailing discount at the time of booking.
Step 4: Upon confirmation of availability from our end, you need to submit the artwork and make the payment.
Execution Process
Once the advertisement is printed in the Magazine. Copies of the Magazine are sent to the client once published.
Why Advertise In The Smart CEO Magazine?
The Smart CEO Magazine advertising provides a unique opportunity for brand owners. The Magazine itself is produced by quality publisher and is utilized by many prestigious, high-end brands to support their advertising campaigns. The Smart CEO Magazine advertising is a proven method to target decision-makers and opinion leaders with a high-income. The Smart CEO advertising offers multiple opportunities to target a captive audience in an uncluttered environment with inspiring advice, insights and host of fascinating features. Reach out to the decision makers and professionals across India by placing ads.
Effectiveness Of The Smart CEO Magazine Advertising
Message Impact
Full-page The Smart CEO Print Magazine ads rich with color and visual imagery can attract attention and enhance the visual presentation of your products. Magazines commonly use glossy finish and allow for full-color spreads. You can use bleed images or color backgrounds -- meaning have them extend all the way to the page edges, without a border -- to present a product image that really stands out.
Audience Interest
A major factor of The Smart CEO Magazine advertising effectiveness relative to many other media is the interest of the audience. Readers typically have strong interest in the theme or topic of The Smart CEO Magazine. Finding this close link between readers and your brand is critical to effectiveness.
Repeated Exposure
Also contributing to the effectiveness of The Smart CEO Magazine ads is the potential for ongoing, repeated exposure. Homeowners and businesses commonly have Magazine racks or other spaces where they keep The Smart CEO for other readers or repeat use. This gives you the potential to reach a large number of people with one copy and the same reader multiple times. Plus, since The Smart CEO Magazine are a static medium, readers can analyze or look at your message indefinitely.
Ways In Which The Smart CEO Magazine Deliver Engagement
- The strong positive brand values of the The Smart CEO Magazine can transfer onto the advertisements.
- Because advertisements are relevant and valued, ad clutter is not a problem in The Smart CEO Magazine.
- Readers take action as a result of seeing advertising in The Smart CEO Magazine.
- Targeting with precision and without wastage is a key strength of The Smart CEO Magazine.
- Creative formats such as gatefolds, textures, special papers, samples, sponsorship, advertisement features (‘advertorials’), and so on can create additional impact and interaction.
- Advertising in The Smart CEO Magazine is a great, cost-effective way to reach an exclusive group of affluent and highly educated managers, owners, professionals and executives.
- Booking the ad space earlier helps with an optimum placement.
- The Smart CEO Magazine is a product catalog and maintains a premium image. They have the right to reject creatives that don't abide by their aesthetic guidelines.
