Advertising in Sports Illustrated Magazine

Advertising in Sports Illustrated Magazine
Popular Options
Full Page

Full Page

Premium Options
Double Spread

Double Spread

Cover Page

Cover Page

**5% GST is applicable on the above rates
Artwork Submission : 17th of every month
Booking Deadline : 20th of previous month
On Shelf Date : 5th of every month





Area Covered


Cover Price

Rs. 50






Gaming And Sports

About Sports Illustrated Magazine Advertising

Why advertise in Sports Illustrated Magazine?

Sports Illustrated Magazine is the Indian edition of Time Warner's US magazine by the same name.

View Sports Illustrated Magazine Online

To view Sports Illustrated magazine online, please click on the link provided below:

Link to Sports Illustrated Magazine E-Copy

Facts and Figures of Sports Illustrated Magazine

Readership Profile
  • 93% + male readership  
  • Age bandwidth - 18 to 45 years old.
  • Traditionally Anchored
  • Socially Active
  • Emerged and Converged
  • Health Conscious
  • Active Community Member
  • Engaged and Informed
  • Well Groomed
  • Brand Conscious
  • Future Aware
  • Traveler
  • Has Peer Groups
  • Is a Family Man
  • Corporate
Distribution Channels
On Stand Sales70,000
Promotion Copies8000
Editorial Calendar
Issue MonthIssue TopicIssue DescriptionOn Stand Date
January/February 2018THE GEN-NEXT ISSUEThe multi-sport issue will detail what to look forward to in 2018-19 and review of Indian cricket team’s overseas tour5th of January and February
March 2018THE ACADEMY SPECIALThe best sports academies in the country. Plus, the Ganga Rafting Festival and in-depth features on sports from various conflict zones in India such as Kashmir, the red-corridor on MP, Jharkhand and Andhra5th of March
April 2018THE SOTY ISSUEOur recognition of the best of sporting excellence in 2017. Plus, a look at India’s contingent for 2018 Commonwealth Games as India is expected to be among the top medal finishers.5th of April
May 2018THE FITNESS ISSUEthe regime and training of Pankaj Advani, one of best cueists that cue sports like billiards and snooker has ever seen after winning 15 World Championships. Also, a detailed feature on the state of university sports in India,5th of May
June/July 2018THE WORLD CUP ISSUEIt’s that time once every four years when football fever sweeps across the world with the FIFA World Cup.5th of June and July
August 2018THE BUSINESS OF SPORTS ISSUEAsian Games: Jakarta will host the biggest quadrennial continental games. India have always sent a big contingent to these games. We look at India’s participation in detail with historical perspective.5th of August
September 2018THE MIND OF THE SPORTSPERSON ISSUEA detailed study on the mental side of champions athletes and what makes them stand apart from the rest, with a special on five-time world chess champion Vishwanathan Anand, who has spent close to 30 years playing at the elite level. Also, the use of space-age technology to develop prosthetics for parasport athletes.5th of September
October 2018THE FASHIONABLE 50 ISSUEAfter the success of the firstever list of India's most stylish athletes, it’s time for the new list of athletes who have impressed us with their style quotient5th of October
November 2018THE LEGENDS ISSUEWe track the lives of some of India’s most famous living sportspersons and what they are doing at the moment away from the limelight. Plus, a comprehensive story on the changing trend of taking up professional sports as a career option in middle-class Indian families and cycling as a lifestyle sports.5th of November
December 2018THE EXTREME ISSUEWhile India has enjoyed reasonable success at the continental level in boxing, an increasingly larger number of people are getting to hooked to other forms of combat sports like mixed martial arts. We spot what’s changing, where we stand. Also, a close look at the growing trend of heli-skiing and cross-country skiing in India, as well as other extreme sports and X-Games.5th of December
Special IssueGolf
Special IssueMotorsports
Sections in Sports Illustrated Magazine

Sports Illustrated Magazine largely covers the below mentioned sections in each edition:

  • ​Cricket
  • Special features
  • Boxing
  • Basket Ball
  • Hockey 
  • Badminton 
  • Football
  • Cycling
  • Adventure Sports
  • Movie

These are indicative and are subjected to change.

Who Should Advertise ?

Sports Illustrated Magazine has carried advertisement of various brands covering multiple categories. Some of the brands who have advertised earlier are shown below:

Past Advertisers
Client NameCategory
Oris WatchesWatches
Tata SafariAutomobile Manufacturer

Execution Process

Steps in Execution

Step 1: Select Variables: Media Option, Ad Position, Number of Insertions and Magazine Issue Dates. 

In case you need any help with planning, please write to help@TheMediaAnt.com

VariablesSample Variable Selections
Media OptionFull Page/ Back Cover/ Gatefold
Ad PositionRegular/ Premium/ Innovative
Number of Insertions1/ 3/ 7
Magazine Issue DatesJanuary/ February/ May

Step 2: Email the filled table to help@TheMediaAnt.com or Create Package online at The Media Ant.

Step 3: We will check the ad space availability and prevailing discount at the time of booking.

Step 4: Upon confirmation of availability from our end, you need to submit the artwork and make the payment.

Proof of Execution

Post release of your ad in Sports Illustrated Magazine, TheMediaAnt would deliver a hard copy of the magazine to the address shared during booking. In addition, a picture of the ad in Sports Illustrated magazine's respective edition to be shared via email.

Similar Media

Other options in Sports Category

In addition to Sports Illustrated magazine advertising, one can explore more similar options and they are provided below.​

1. Similar Magazines in Sports Category
2. Click here to view other magazines in Sports Category.


How do I know my ad has been placed?

Once the advertisement is printed in Sports Illustrated Magazine, copies of Sports Illustrated Magazine are sent to the client within one working week.

When do I get the Hard copy of Sports Illustrated Magazine?

With in 10-12 days of publishing Sports Illustrated Magazine you will likely to get the Hard Copy on request.

Sports Illustrated Advertising Rates 2021

The Media Ant is committed to getting the most accurate data for the users. Hence, we ensure the advertising rates are updated frequently. Sports Illustrated Advertising is one of the most popular Magazine Advertising options hence advertisers need to know Sports Illustrated Advertising Rates 2021. You can find the updated Sports Illustrated Advertising Rates 2021 under the tab “Media Options & Pricing” To know the last updated date for Sports Illustrated Media Kit 2021, please check the blue tick beside Sports Illustrated Advertising Rates under the Media Options tab.

Top 5 Gaming And Sports Magazine Advertising Sectors between Jul-Sep 2021
S. No.Category
1Computers / Electronics / Accessories
Sports Illustrated Magazine is the Indian edition of Time Warner's US magazine by the same name.

Why Advertise In Sports Illustrated Magazine?

Sports Illustrated Magazine advertising provides a unique opportunity for brand owners. The Magazine itself is produced by quality publisher and is utilized by many prestigious, high-end brands to support their advertising campaigns. Sports Illustrated Magazine advertising is a proven method to target decision-makers and opinion leaders with a high-income. Sports Illustrated advertising offers multiple opportunities to target a captive audience in an uncluttered environment with inspiring advice, insights and host of fascinating features. Reach out to the decision makers and professionals across India by placing ads.

Effectiveness Of Sports Illustrated Magazine Advertising

Message Impact

Full-page Sports Illustrated Print Magazine ads rich with color and visual imagery can attract attention and enhance the visual presentation of your products. Magazines commonly use glossy finish and allow for full-color spreads. You can use bleed images or color backgrounds -- meaning have them extend all the way to the page edges, without a border -- to present a product image that really stands out.

Audience Interest

A major factor of Sports Illustrated Magazine advertising effectiveness relative to many other media is the interest of the audience. Readers typically have strong interest in the theme or topic of Sports Illustrated Magazine. Finding this close link between readers and your brand is critical to effectiveness.

Repeated Exposure

Also contributing to the effectiveness of Sports Illustrated Magazine ads is the potential for ongoing, repeated exposure. Homeowners and businesses commonly have Magazine racks or other spaces where they keep Sports Illustrated for other readers or repeat use. This gives you the potential to reach a large number of people with one copy and the same reader multiple times. Plus, since Sports Illustrated Magazine are a static medium, readers can analyze or look at your message indefinitely.

Ways In Which Sports Illustrated Magazine Deliver Engagement

  • The strong positive brand values of the Sports Illustrated Magazine can transfer onto the advertisements.
  • Because advertisements are relevant and valued, ad clutter is not a problem in Sports Illustrated Magazine.
  • Readers take action as a result of seeing advertising in Sports Illustrated Magazine.
  • Targeting with precision and without wastage is a key strength of Sports Illustrated Magazine.
  • Creative formats such as gatefolds, textures, special papers, samples, sponsorship, advertisement features (‘advertorials’), and so on can create additional impact and interaction.
  • Advertising in Sports Illustrated Magazine is a great, cost-effective way to reach an exclusive group of affluent and highly educated managers, owners, professionals and executives.
  • Tips For Sports Illustrated Magazine Branding

    • Booking the ad space earlier helps with an optimum placement.
    • Sports Illustrated Magazine is a product catalog and maintains a premium image. They have the right to reject creatives that don't abide by their aesthetic guidelines.

    How The Media Ant Can Help You

    The Media Ant is uniquely positioned to help you grow your business with highly effective, targeted print media buying. We as an advertising agency provide advertisers with the opportunity to target key professionals. Magazine advertising can be an expensive business, and that's why we take time to study you and your market to ensure that your budget is well spent. We guarantee you the best rates for Magazine advertising.


What is the difference between Bleed and Non Bleed ad?


Bleed is an ad type where content is beyond the area which will get trimmed while binding the magazine.  Non Bleed ad is one where all content is within the safe area. 


I have just placed my first ad in a magazine. Anything that I should be aware of?

  1. There is  a delay of upto 7 days in printing of the ad and magazines hitting the shelf
  2. You will receive hard copy of the magazine with ad within 15 days of the publication. Magazine come to us first and then we courier it to you.