Advertising in Sports Illustrated Magazine

Advertising in Sports Illustrated Magazine





About Advertising in Sports Illustrated Magazine

To view Sports Illustrated magazine online, please click on the link provided below: Link to Sports Illustrated Magazine E-Copy

Key Insights



Cover Price





Gaming and Sports

Top Choice

Full Page
Full Page

Full Page

Full Page covers the entire page of the magazine.


Cover Page
Cover Page

Cover Page

Ad is placed on the Inside Front Cover on the left hand side, Inside Back Cover on the right hand side and Back Cover of the Magazine.


Double Spread
Double Spread

Double Spread

A Double Spread Ad spreads on two pages of the magazine. A Central Double Spread Ad is placed in the two middle pages of the magazine.


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Hire our expert media planners to find, plan and place your next promotion.

The Media Ant

About Sports Illustrated Magazine Advertising

Sports Illustrated Magazine is the Indian edition of Time Warner's US magazine by the same name.

About Sports Illustrated Magazine Advertising

To view Sports Illustrated magazine online, please click on the link provided below:

Link to Sports Illustrated Magazine E-Copy

Facts and Figures of Sports Illustrated Magazine

  • 93% + male readership  
  • Age bandwidth - 18 to 45 years old.
  • Traditionally Anchored
  • Socially Active
  • Emerged and Converged
  • Health Conscious
  • Active Community Member
  • Engaged and Informed
  • Well Groomed
  • Brand Conscious
  • Future Aware
  • Traveler
  • Has Peer Groups
  • Is a Family Man
  • Corporate

Facts and Figures of Sports Illustrated Magazine

On Stand Sales70,000
Promotion Copies8000

Facts and Figures of Sports Illustrated Magazine

Issue MonthIssue TopicIssue DescriptionOn Stand Date
January/February 2018THE GEN-NEXT ISSUEThe multi-sport issue will detail what to look forward to in 2018-19 and review of Indian cricket team’s overseas tour5th of January and February
March 2018THE ACADEMY SPECIALThe best sports academies in the country. Plus, the Ganga Rafting Festival and in-depth features on sports from various conflict zones in India such as Kashmir, the red-corridor on MP, Jharkhand and Andhra5th of March
April 2018THE SOTY ISSUEOur recognition of the best of sporting excellence in 2017. Plus, a look at India’s contingent for 2018 Commonwealth Games as India is expected to be among the top medal finishers.5th of April
May 2018THE FITNESS ISSUEthe regime and training of Pankaj Advani, one of best cueists that cue sports like billiards and snooker has ever seen after winning 15 World Championships. Also, a detailed feature on the state of university sports in India,5th of May
June/July 2018THE WORLD CUP ISSUEIt’s that time once every four years when football fever sweeps across the world with the FIFA World Cup.5th of June and July
August 2018THE BUSINESS OF SPORTS ISSUEAsian Games: Jakarta will host the biggest quadrennial continental games. India have always sent a big contingent to these games. We look at India’s participation in detail with historical perspective.5th of August
September 2018THE MIND OF THE SPORTSPERSON ISSUEA detailed study on the mental side of champions athletes and what makes them stand apart from the rest, with a special on five-time world chess champion Vishwanathan Anand, who has spent close to 30 years playing at the elite level. Also, the use of space-age technology to develop prosthetics for parasport athletes.5th of September
October 2018THE FASHIONABLE 50 ISSUEAfter the success of the firstever list of India's most stylish athletes, it’s time for the new list of athletes who have impressed us with their style quotient5th of October
November 2018THE LEGENDS ISSUEWe track the lives of some of India’s most famous living sportspersons and what they are doing at the moment away from the limelight. Plus, a comprehensive story on the changing trend of taking up professional sports as a career option in middle-class Indian families and cycling as a lifestyle sports.5th of November
December 2018THE EXTREME ISSUEWhile India has enjoyed reasonable success at the continental level in boxing, an increasingly larger number of people are getting to hooked to other forms of combat sports like mixed martial arts. We spot what’s changing, where we stand. Also, a close look at the growing trend of heli-skiing and cross-country skiing in India, as well as other extreme sports and X-Games.5th of December

Facts and Figures of Sports Illustrated Magazine

Special IssueGolf
Special IssueMotorsports

Facts and Figures of Sports Illustrated Magazine

Sports Illustrated Magazine largely covers the below mentioned sections in each edition:

  • ​Cricket
  • Special features
  • Boxing
  • Basket Ball
  • Hockey 
  • Badminton 
  • Football
  • Cycling
  • Adventure Sports
  • Movie

These are indicative and are subjected to change.

Who Should Advertise ?

Sports Illustrated Magazine has carried advertisement of various brands covering multiple categories. Some of the brands who have advertised earlier are shown below:

Who Should Advertise ?

Client NameCategory
Oris WatchesWatches
Tata SafariAutomobile Manufacturer

Execution Process

Step 1: Select Variables: Media Option, Ad Position, Number of Insertions and Magazine Issue Dates. 

In case you need any help with planning, please write to

Execution Process

VariablesSample Variable Selections
Media OptionFull Page/ Back Cover/ Gatefold
Ad PositionRegular/ Premium/ Innovative
Number of Insertions1/ 3/ 7
Magazine Issue DatesJanuary/ February/ May

Execution Process

Step 2: Email the filled table to or Create Package online at The Media Ant.

Step 3: We will check the ad space availability and prevailing discount at the time of booking.

Step 4: Upon confirmation of availability from our end, you need to submit the artwork and make the payment.

Execution Process

Post release of your ad in Sports Illustrated Magazine, TheMediaAnt would deliver a hard copy of the magazine to the address shared during booking. In addition, a picture of the ad in Sports Illustrated magazine's respective edition to be shared via email.

Similar Media

In addition to Sports Illustrated magazine advertising, one can explore more similar options and they are provided below.​

1. Similar Magazines in Sports Category
2. Click here to view other magazines in Sports Category.


Once the advertisement is printed in Sports Illustrated Magazine, copies of Sports Illustrated Magazine are sent to the client within one working week.


With in 10-12 days of publishing Sports Illustrated Magazine you will likely to get the Hard Copy on request.

Sports Illustrated Advertising Rates 2022

The Media Ant is committed to getting the most accurate data for the users. Hence, we ensure the advertising rates are updated frequently. Sports Illustrated Advertising is one of the most popular Magazine Advertising options hence advertisers need to know Sports Illustrated Advertising Rates 2022. You can find the updated Sports Illustrated Advertising Rates 2022 under the tab “Media Options & Pricing” To know the last updated date for Sports Illustrated Media Kit 2022, please check the blue tick beside Sports Illustrated Advertising Rates under the Media Options tab.

Sports Illustrated Advertising Rates 2022

S. No.Category
1Computers / Electronics / Accessories
Sports Illustrated Magazine advertising is a proven method for successful campaign, as it gives you the opportunity to promote your brand to 333000 readers. Place your ad in the hands of the most valuable audience of Sports Illustrated. With the circulation of over 73000 Sports Illustrated Magazine offers a unique opportunity to advertise to its most frequent and valuable customers. As Sports Illustrated Magazine carries limited advertisements, it ensures high visibility to all readers. Sports Illustrated is a Monthly Magazine in the Gaming and Sports Segment. Sports Illustrated advertising is utilized by a variety of brands to reach out to their target audience. Book Sports Illustrated Magazine ads online today. You can explore Sports Illustrated advertising rates, different types of media options and advertising costs in Media Options and Pricing tab.

Why Advertise In Sports Illustrated Magazine?

Sports Illustrated Magazine advertising provides a unique opportunity for brand owners. The Magazine itself is produced by quality publisher and is utilized by many prestigious, high-end brands to support their advertising campaigns. Sports Illustrated Magazine advertising is a proven method to target decision-makers and opinion leaders with a high-income. Sports Illustrated advertising offers multiple opportunities to target a captive audience in an uncluttered environment with inspiring advice, insights and host of fascinating features. Reach out to the decision makers and professionals across India by placing ads.

Effectiveness Of Sports Illustrated Magazine Advertising

Message Impact

Full-page Sports Illustrated Print Magazine ads rich with color and visual imagery can attract attention and enhance the visual presentation of your products. Magazines commonly use glossy finish and allow for full-color spreads. You can use bleed images or color backgrounds -- meaning have them extend all the way to the page edges, without a border -- to present a product image that really stands out.

Audience Interest

A major factor of Sports Illustrated Magazine advertising effectiveness relative to many other media is the interest of the audience. Readers typically have strong interest in the theme or topic of Sports Illustrated Magazine. Finding this close link between readers and your brand is critical to effectiveness.

Repeated Exposure

Also contributing to the effectiveness of Sports Illustrated Magazine ads is the potential for ongoing, repeated exposure. Homeowners and businesses commonly have Magazine racks or other spaces where they keep Sports Illustrated for other readers or repeat use. This gives you the potential to reach a large number of people with one copy and the same reader multiple times. Plus, since Sports Illustrated Magazine are a static medium, readers can analyze or look at your message indefinitely.

Ways In Which Sports Illustrated Magazine Deliver Engagement

  • The strong positive brand values of the Sports Illustrated Magazine can transfer onto the advertisements.
  • Because advertisements are relevant and valued, ad clutter is not a problem in Sports Illustrated Magazine.
  • Readers take action as a result of seeing advertising in Sports Illustrated Magazine.
  • Targeting with precision and without wastage is a key strength of Sports Illustrated Magazine.
  • Creative formats such as gatefolds, textures, special papers, samples, sponsorship, advertisement features (‘advertorials’), and so on can create additional impact and interaction.
  • Advertising in Sports Illustrated Magazine is a great, cost-effective way to reach an exclusive group of affluent and highly educated managers, owners, professionals and executives.
  • Tips For Sports Illustrated Magazine Branding

    • Booking the ad space earlier helps with an optimum placement.
    • Sports Illustrated Magazine is a product catalog and maintains a premium image. They have the right to reject creatives that don't abide by their aesthetic guidelines.

    How The Media Ant Can Help You

    The Media Ant is uniquely positioned to help you grow your business with highly effective, targeted print media buying. We as an advertising agency provide advertisers with the opportunity to target key professionals. Magazine advertising can be an expensive business, and that's why we take time to study you and your market to ensure that your budget is well spent. We guarantee you the best rates for Magazine advertising.