Advertising in Salon International Magazine
About Advertising in Salon International Magazine
Salon International is a large-format monthly magazine for hairdressers, aestheticians, make-up artists, and entrepreneurs in the field of hair and beauty salons, spas and academies. Salon is a comprehensive, youthful and dynamic magazine.It aims to offer hairdressing salon a selective image supported by highly technical information, the cosmetologist and make-up artists, their regular update on trends and techniques, the spa and salon architect - a scoop on cutting edge global designs in this field.Salon International comes in a high prestige format with contributions by the most renowned national and international hairstylists and aestheticians, architects and designers. Salon International addresses a sector that is growing steadily (at nearly 40% per annum in India) with academies growing at 20%; national and local distributors and importers rapidly adding brands to their portfolios as bigger players continue to open subsidiaries and existing manufacturers step up production in proportion to the increasing needs of the end consumer whose disposable incomes spiral upwards.
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Salon International Advertising Cost
Advertising Option | TMA Offer |
|---|---|
Full Page | ₹ 70,000 Per Insert |
Cover Page | ₹ 1,22,500 Per Insert |
Double Spread | ₹ 1,22,500 Per Insert |
Gate Fold | ₹ 1,22,500 Per Insert |
About Salon International
Salon International is a large-format monthly magazine for hairdressers, aestheticians, make-up artists, and entrepreneurs in the field of hair and beauty salons, spas and academies. Salon is a comprehensive, youthful and dynamic magazine.
It aims to offer hairdressing salon a selective image supported by highly technical information, the cosmetologist and make-up artists, their regular update on trends and techniques, the spa and salon architect - a scoop on cutting edge global designs in this field.
Salon International comes in a high prestige format with contributions by the most renowned national and international hairstylists and aestheticians, architects and designers. Salon International addresses a sector that is growing steadily (at nearly 40% per annum in India) with academies growing at 20%; national and local distributors and importers rapidly adding brands to their portfolios as bigger players continue to open subsidiaries and existing manufacturers step up production in proportion to the increasing needs of the end consumer whose disposable incomes spiral upwards.
Circulation Breakup
| Regions | Circulation |
| West India | 10,800 |
| North India | 9,900 |
| South India | 6,300 |
| East India | 3,000 |
Readership Profile
| Industry | Circulation |
| Aestheticians and Cosmetologists | 8,700 |
| Hairstylists | 6,600 |
| Beauticians | 6,000 |
| Salon Owners | 5,400 |
| Entrepreneurs, Architects and Miscellaneous | 3,300 |
Why Advertise In Salon International Magazine?
Salon International Magazine advertising provides a unique opportunity for brand owners. The Magazine itself is produced by quality publisher and is utilized by many prestigious, high-end brands to support their advertising campaigns. Salon International Magazine advertising is a proven method to target decision-makers and opinion leaders with a high-income. Salon International advertising offers multiple opportunities to target a captive audience in an uncluttered environment with inspiring advice, insights and host of fascinating features. Reach out to the decision makers and professionals across India by placing ads.
Effectiveness Of Salon International Magazine Advertising
Message Impact
Full-page Salon International Print Magazine ads rich with color and visual imagery can attract attention and enhance the visual presentation of your products. Magazines commonly use glossy finish and allow for full-color spreads. You can use bleed images or color backgrounds -- meaning have them extend all the way to the page edges, without a border -- to present a product image that really stands out.
Audience Interest
A major factor of Salon International Magazine advertising effectiveness relative to many other media is the interest of the audience. Readers typically have strong interest in the theme or topic of Salon International Magazine. Finding this close link between readers and your brand is critical to effectiveness.
Repeated Exposure
Also contributing to the effectiveness of Salon International Magazine ads is the potential for ongoing, repeated exposure. Homeowners and businesses commonly have Magazine racks or other spaces where they keep Salon International for other readers or repeat use. This gives you the potential to reach a large number of people with one copy and the same reader multiple times. Plus, since Salon International Magazine are a static medium, readers can analyze or look at your message indefinitely.
Ways In Which Salon International Magazine Deliver Engagement
- The strong positive brand values of the Salon International Magazine can transfer onto the advertisements.
- Because advertisements are relevant and valued, ad clutter is not a problem in Salon International Magazine.
- Readers take action as a result of seeing advertising in Salon International Magazine.
- Targeting with precision and without wastage is a key strength of Salon International Magazine.
- Creative formats such as gatefolds, textures, special papers, samples, sponsorship, advertisement features (‘advertorials’), and so on can create additional impact and interaction.
- Advertising in Salon International Magazine is a great, cost-effective way to reach an exclusive group of affluent and highly educated managers, owners, professionals and executives.
- Booking the ad space earlier helps with an optimum placement.
- Salon International Magazine is a product catalog and maintains a premium image. They have the right to reject creatives that don't abide by their aesthetic guidelines.
