Advertising in India Today - Woman Magazine
About Advertising in India Today - Woman Magazine
India Today Women is a magazine targeted towards the existing independent and affluent India Today women readers in 5 major metros. It is positioned as the working and thinking women’s magazine and is the largest read woman’s magazine across the category. India Today Women, a glossy, monthly magazine which deals with the urban working woman, her life and experiences. Its focus on real life accounts of achieving a work life balance and boldly confronting troublesome issues and combating ingrained myths, has received quite a good response. Women have much to be proud of and we hope to showcase that.
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India Today - Woman Advertising Cost
Advertising Option | TMA Offer |
|---|---|
Full Page | ₹ 1,00,000 Per Insert |
Cover Page | ₹ 10,30,500 Per Insert |
Double Spread | ₹ 12,82,500 Per Insert |
Facts and Figures
| Gender | Split |
| Male | 116000 |
| Female | 437000 |
Facts and Figures
| Age Group | Split |
| 12 - 19 years | 95000 |
| 20 - 39 years | 305000 |
| 40+ years | 153000 |
Execution Process
Step 1: Select Variables: Media Option, Ad Position, Number of Insertions and Magazine Issue Dates.
In case you need any help with planning, please write to help@TheMediaAnt.com
Execution Process
| Variables | Sample Variable Selections |
| Media Option | Full Page/ Back Cover/ Gatefold |
| Ad Position | Regular/ Premium/ Innovative |
| Number of Insertions | 39085 |
| Magazine Issue Dates | January/ February/ May |
Execution Process
Step 2: Email the filled table to help@TheMediaAnt.com or Create Package online at The Media Ant.
Step 3: We will check the ad space availability and prevailing discount at the time of booking.
Step 4: Upon confirmation of availability from our end, you need to submit the artwork and make the payment.
Execution Process
Once the advertisement is printed in the Magazine, copies of the Magazine are sent to the client within 1 working week.
Why Advertise In India Today - Woman Magazine?
India Today - Woman Magazine advertising provides a unique opportunity for brand owners. The Magazine itself is produced by quality publisher and is utilized by many prestigious, high-end brands to support their advertising campaigns. India Today - Woman Magazine advertising is a proven method to target decision-makers and opinion leaders with a high-income. India Today - Woman advertising offers multiple opportunities to target a captive audience in an uncluttered environment with inspiring advice, insights and host of fascinating features. Reach out to the decision makers and professionals across India by placing ads.
Effectiveness Of India Today - Woman Magazine Advertising
Message Impact
Full-page India Today - Woman Print Magazine ads rich with color and visual imagery can attract attention and enhance the visual presentation of your products. Magazines commonly use glossy finish and allow for full-color spreads. You can use bleed images or color backgrounds -- meaning have them extend all the way to the page edges, without a border -- to present a product image that really stands out.
Audience Interest
A major factor of India Today - Woman Magazine advertising effectiveness relative to many other media is the interest of the audience. Readers typically have strong interest in the theme or topic of India Today - Woman Magazine. Finding this close link between readers and your brand is critical to effectiveness.
Repeated Exposure
Also contributing to the effectiveness of India Today - Woman Magazine ads is the potential for ongoing, repeated exposure. Homeowners and businesses commonly have Magazine racks or other spaces where they keep India Today - Woman for other readers or repeat use. This gives you the potential to reach a large number of people with one copy and the same reader multiple times. Plus, since India Today - Woman Magazine are a static medium, readers can analyze or look at your message indefinitely.
Ways In Which India Today - Woman Magazine Deliver Engagement
- The strong positive brand values of the India Today - Woman Magazine can transfer onto the advertisements.
- Because advertisements are relevant and valued, ad clutter is not a problem in India Today - Woman Magazine.
- Readers take action as a result of seeing advertising in India Today - Woman Magazine.
- Targeting with precision and without wastage is a key strength of India Today - Woman Magazine.
- Creative formats such as gatefolds, textures, special papers, samples, sponsorship, advertisement features (‘advertorials’), and so on can create additional impact and interaction.
- Advertising in India Today - Woman Magazine is a great, cost-effective way to reach an exclusive group of affluent and highly educated managers, owners, professionals and executives.
- Booking the ad space earlier helps with an optimum placement.
- India Today - Woman Magazine is a product catalog and maintains a premium image. They have the right to reject creatives that don't abide by their aesthetic guidelines.
