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Advertising in Imperia HDFC Magazine

Advertising in Imperia HDFC Magazine
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**5% GST is applicable on the above rates
Artwork Submission : 1 Week Prior To The Publication Date
Booking Deadline : 2 Weeks Prior To The Publication Date
On Shelf Date : 5th of every month

Language

English

Frequency

Quarterly

Area Covered

India

Circulation

98,000

Readership

400,000

Category

Entertainment, Fashion And Lifestyle

Past Advertisers

House of hiranandani

Paras Buildtech

Burnt Umber

Casa Grande

The Leela

About HDFC Imperia Magazine

Circulated free to Imperia customers of HDFC Bank, Imperia HDFC Magazine is a lifestyle and luxury magazine. Imperia Customers are the high net worth customers of HDFC Bank which do banking above 30 Lakhs in an year

Editorial Topics

Imperia Magazine contents reflect the financial worth and affluent lifestyle of the Bank’s Imperia customers with features such as Panache(fashion), Connoisseur(fine arts), Bric a Brac (antiques/jewellery), Hi Life (luxury travel), Refinement (high end products) and Finance Matters.


Readership Profile

Pre Filtered, Focused audience of over 20,000. High net worth families has a readership of 45,000. Financially sophisticated and savvy. Successful in chosen field leads a well heeled personal and professional lifestyle. Patronizes only the best brands and services for professional and personal life. Frequent traveller and Global Exposure.


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Why Advertise In Imperia HDFC Magazine?

Imperia HDFC Magazine advertising provides a unique opportunity for brand owners. The Magazine itself is produced by quality publisher and is utilized by many prestigious, high-end brands to support their advertising campaigns. Imperia HDFC Magazine advertising is a proven method to target decision-makers and opinion leaders with a high-income. Imperia HDFC advertising offers multiple opportunities to target a captive audience in an uncluttered environment with inspiring advice, insights and host of fascinating features. Reach out to the decision makers and professionals across India by placing ads.

Effectiveness Of Imperia HDFC Magazine Advertising

Message Impact

Full-page Imperia HDFC Print Magazine ads rich with color and visual imagery can attract attention and enhance the visual presentation of your products. Magazines commonly use glossy finish and allow for full-color spreads. You can use bleed images or color backgrounds -- meaning have them extend all the way to the page edges, without a border -- to present a product image that really stands out.

Audience Interest

A major factor of Imperia HDFC Magazine advertising effectiveness relative to many other media is the interest of the audience. Readers typically have strong interest in the theme or topic of Imperia HDFC Magazine. Finding this close link between readers and your brand is critical to effectiveness.

Repeated Exposure

Also contributing to the effectiveness of Imperia HDFC Magazine ads is the potential for ongoing, repeated exposure. Homeowners and businesses commonly have Magazine racks or other spaces where they keep Imperia HDFC for other readers or repeat use. This gives you the potential to reach a large number of people with one copy and the same reader multiple times. Plus, since Imperia HDFC Magazine are a static medium, readers can analyze or look at your message indefinitely.

Ways In Which Imperia HDFC Magazine Deliver Engagement

  • The strong positive brand values of the Imperia HDFC Magazine can transfer onto the advertisements.
  • Because advertisements are relevant and valued, ad clutter is not a problem in Imperia HDFC Magazine.
  • Readers take action as a result of seeing advertising in Imperia HDFC Magazine.
  • Targeting with precision and without wastage is a key strength of Imperia HDFC Magazine.
  • Creative formats such as gatefolds, textures, special papers, samples, sponsorship, advertisement features (‘advertorials’), and so on can create additional impact and interaction.
  • Advertising in Imperia HDFC Magazine is a great, cost-effective way to reach an exclusive group of affluent and highly educated managers, owners, professionals and executives.
  • Tips For Imperia HDFC Magazine Branding

    • Booking the ad space earlier helps with an optimum placement.
    • Imperia HDFC Magazine is a product catalog and maintains a premium image. They have the right to reject creatives that don't abide by their aesthetic guidelines.

    How The Media Ant Can Help You

    The Media Ant is uniquely positioned to help you grow your business with highly effective, targeted print media buying. We as an advertising agency provide advertisers with the opportunity to target key professionals. Magazine advertising can be an expensive business, and that's why we take time to study you and your market to ensure that your budget is well spent. We guarantee you the best rates for Magazine advertising.

Question:

What is the difference between Bleed and Non Bleed ad?

Answer:

Bleed is an ad type where content is beyond the area which will get trimmed while binding the magazine.  Non Bleed ad is one where all content is within the safe area. 




Question:

I have just placed my first ad in a magazine. Anything that I should be aware of?

Answer:
  1. There is  a delay of upto 7 days in printing of the ad and magazines hitting the shelf
  2. You will receive hard copy of the magazine with ad within 15 days of the publication. Magazine come to us first and then we courier it to you. 

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