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Advertising in Express Pharma Magazine

Advertising in Express Pharma Magazine
Popular Options
Full Page

Full Page

Per Insert

Card Rate

₹ 1,48,500

Offer Rate

₹ 60,000
Half Page

Half Page

Per Insert

Card Rate

₹ 82,500

Offer Rate

₹ 33,000
Premium Options
Double Spread

Double Spread

Per Insert

Card Rate

₹ 2,58,500

Offer Rate

₹ 1,05,000
Cover Page

Cover Page

Per Insert

Card Rate

₹ 2,00,000

Offer Rate

₹ 85,000
**5% GST is applicable on the above rates
Artwork Submission : 1 Week Prior To The Publication Date
Booking Deadline : 2 Weeks Prior To The Publication Date
On Shelf Date : Second Monday, Fourth Monday of every month

Language

English

Frequency

Monthly

Area Covered

India

Cover Price

Rs. 40

Circulation

38,300

Readership

125,000

Category

Healthcare And Medical Journals

About Express Pharma Magazine Advertising

Why advertise in Express Pharma Magazine?

Express Pharma formerly known as Express Pharma Pulse is one of the most widely read publication in pharmaceutical media since 1994. Organized into four sections – Market, Management, Research and Pharma Life, it caters to the information needs of all levels of the pharmaceutical and biotech professionals. It is read by senior management and decision makers across the Industry.

View Express Pharma Magazine Online

To view Express Pharma magazine online, please click on the link provided below:

Link to Express Pharma Magazine E-Copy

Facts and Figures of Express Pharma Magazine

Circulation Breakup - Regions
RegionCirculation
West India37%
South India29%
North India22%
East India11%
Overseas2%
Circulation Breakup - Designation
ProfileCirculation
Managers34%
Vice Presidents / General Managers21%
Executives18%
Chief Executive Officers / Senior Vice President16%
Managing Directors / Directors11%
Readership Profile - Designation
ProfileSplit
Producers54%
Allied Industry Professionals235
Research Professionals12%
Institutions10%
Pharma Consultants1%
Editorial Topics
Editorial TopicsDescription
Management - Insight for Managing PharmaThis section assists readers in adopting new strategies of growth in distribution and provides insight about success stories of others in the business. It includes Case Study on business strategies,e-Pharma, Forum for industry opinion on marketing & branding, company profiles, and columns that provide readers with insight to do their job better.
Market - The Business of PharmaceuticalsThe opening section has a news and analysis approach. It gives the reader a perspective on the issues faced by the pharmaceuticals industry. It includes Industry news, Patent/policy updates, Interviews, columns on latest market developments, channel newsflash, and reports & analysis to keep the readers up to-date.
Pharma Life - 360o Pharma ProfessionalsThis section plays a part in creating a community feeling and highlights soft skills required for the job. It includes Insights on leadership, recruitment and other HR related issues Personal profile, articles on soft skills enhancement for all round development pharma professionals.
Research - Expertise for Drug DevelopmentThis section alerts readers on new developments in the pharmaceuticals industry. Helps them evaluate new and emerging opportunities. It includes knowledge-based articles, latest in R&D, Biotech and clinical updates, and columns by experts helping the research professionals take right decisions to enhance their business.

Who should advertise ?

Express Pharma Magazine has carried advertisement of various brands covering multiple categories. Some of the brands who have advertised earlier are shown below:

Past advertisers
Client NameCategory
Agilent TechnologiesPurification Solutions
SCIEXAnalytical Technology
SEWManufacturer
WatersManufacturer
GandhiEntrance Automation

Execution Process

Steps in Execution

Step 1: Select Variables: Media Option, Ad Position, Number of Insertions and Magazine Issue Dates. 

In case you need any help with planning, please write to help@TheMediaAnt.com

VariablesSample Variable Selections
Media OptionFull Page/ Back Cover/ Gatefold
Ad PositionRegular/ Premium/ Innovative
Number of Insertions1/ 3/ 7
Magazine Issue DatesJanuary/ February/ May

Step 2: Email the filled table to help@TheMediaAnt.com or Create Package online at The Media Ant.

Step 3: We will check the ad space availability and prevailing discount at the time of booking.

Step 4: Upon confirmation of availability from our end, you need to submit the artwork and make the payment.

Proof of execution

Post release of your ad in Express Pharma Magazine, TheMediaAnt would deliver a hard copy of the magazine to the address shared during booking. In addition, a picture of the ad in Express Pharma magazine's respective edition to be shared via email.

Similar Media

Other options in Pharmaceutical Category

In addition to Express Pharma magazine advertising, one can explore more similar options and they are provided below.

1. Similar Magazines in Pharmaceutical Category2. Click here to view other magazines in Pharmaceutical Category. ​

FAQs

What is the Business Avenue Section ?

Express Pharma has incorporated a section inside the magazine called - Business Avenues Section which comprises last 30 pages of the magazine. Details available in Media Options and Pricing Section.

''I am looking forward to advertise in career classified section of Express Pharmapulse magazine both print and online versions.''

The magazine is currently called Express Pharma and not Express Pharma Pulse.
The career classified section is no more. But if they want to place such an ad it can be placed under the section called 'Options'

Rates for the same are :
1- Full Page - 70000 plus tax
2- Half Page - 25000 plus tax

The same ad would appear in the digital version of the magazine available on the website.

How do I know my ad has been placed?

Once the advertisement is printed in Express Pharma Magazine, copies of Express Pharma Magazine are sent to the client within one working week.

When do I get the Hard copy of Express Pharma Magazine?

In 10-12 days of publishing Express Pharma Magazine, you will likely get the Hard Copy.

Media Kit

Why Advertise In Express Pharma Magazine?

Express Pharma Magazine advertising provides a unique opportunity for brand owners. The Magazine itself is produced by quality publisher and is utilized by many prestigious, high-end brands to support their advertising campaigns. Express Pharma Magazine advertising is a proven method to target decision-makers and opinion leaders with a high-income. Express Pharma advertising offers multiple opportunities to target a captive audience in an uncluttered environment with inspiring advice, insights and host of fascinating features. Reach out to the decision makers and professionals across India by placing ads.

Effectiveness Of Express Pharma Magazine Advertising

Message Impact

Full-page Express Pharma Print Magazine ads rich with color and visual imagery can attract attention and enhance the visual presentation of your products. Magazines commonly use glossy finish and allow for full-color spreads. You can use bleed images or color backgrounds -- meaning have them extend all the way to the page edges, without a border -- to present a product image that really stands out.

Audience Interest

A major factor of Express Pharma Magazine advertising effectiveness relative to many other media is the interest of the audience. Readers typically have strong interest in the theme or topic of Express Pharma Magazine. Finding this close link between readers and your brand is critical to effectiveness.

Repeated Exposure

Also contributing to the effectiveness of Express Pharma Magazine ads is the potential for ongoing, repeated exposure. Homeowners and businesses commonly have Magazine racks or other spaces where they keep Express Pharma for other readers or repeat use. This gives you the potential to reach a large number of people with one copy and the same reader multiple times. Plus, since Express Pharma Magazine are a static medium, readers can analyze or look at your message indefinitely.

Ways In Which Express Pharma Magazine Deliver Engagement

  • The strong positive brand values of the Express Pharma Magazine can transfer onto the advertisements.
  • Because advertisements are relevant and valued, ad clutter is not a problem in Express Pharma Magazine.
  • Readers take action as a result of seeing advertising in Express Pharma Magazine.
  • Targeting with precision and without wastage is a key strength of Express Pharma Magazine.
  • Creative formats such as gatefolds, textures, special papers, samples, sponsorship, advertisement features (‘advertorials’), and so on can create additional impact and interaction.
  • Advertising in Express Pharma Magazine is a great, cost-effective way to reach an exclusive group of affluent and highly educated managers, owners, professionals and executives.
  • Tips For Express Pharma Magazine Branding

    • Booking the ad space earlier helps with an optimum placement.
    • Express Pharma Magazine is a product catalog and maintains a premium image. They have the right to reject creatives that don't abide by their aesthetic guidelines.

    How The Media Ant Can Help You

    The Media Ant is uniquely positioned to help you grow your business with highly effective, targeted print media buying. We as an advertising agency provide advertisers with the opportunity to target key professionals. Magazine advertising can be an expensive business, and that's why we take time to study you and your market to ensure that your budget is well spent. We guarantee you the best rates for Magazine advertising.

Question:

What is the difference between Bleed and Non Bleed ad?

Answer:

Bleed is an ad type where content is beyond the area which will get trimmed while binding the magazine.  Non Bleed ad is one where all content is within the safe area. 




Question:

I have just placed my first ad in a magazine. Anything that I should be aware of?

Answer:
  1. There is  a delay of upto 7 days in printing of the ad and magazines hitting the shelf
  2. You will receive hard copy of the magazine with ad within 15 days of the publication. Magazine come to us first and then we courier it to you. 

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