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Advertising in Evo India Magazine

Advertising in Evo India Magazine
Popular Options
Full Page

Full Page

Per Insert

Card Rate

₹ 1,75,000

Offer Rate

₹ 87,500
Premium Options
Double Spread

Double Spread

Per Insert

Card Rate

₹ 3,00,000

Offer Rate

₹ 1,50,000
Cover Page

Cover Page

Per Insert

Card Rate

₹ 2,75,000

Offer Rate

₹ 1,65,000
Other Options
Quarter Page

Quarter Page

Per Insert

Card Rate

₹ 50,000

Offer Rate

₹ 42,500
**5% GST is applicable on the above rates
Artwork Submission : 1 Week Prior To The Publication Date
Booking Deadline : 2 Weeks Prior To The Publication Date
On Shelf Date : 5th of every month

Language

English

Frequency

Monthly

Area Covered

India

Cover Price

Rs. 125

Circulation

63,000

Readership

190,000

Category

Automobile

About

Evo India is the most respected automobile magazine for motoring enthusiasts. Evo India focuses on driving reviews and adventures, news, opinion, technology, guides and group tests. Keeping pace with the changing needs of the motorist while remaining faithful to the mantra ‘The Thrill Of Driving’, Evo punches above its weight in the hotly contested motoring magazine marketplace. Evo’s core team of experienced writers, photographers and filmmakers produce award-winning content that is respected all throught the for its integrity and professionalism

Facts and Figures

Readership Profile

Evo is read by two distinct audiences. Firstly those that are interested in buying the cars and bikes featured and can afford to indulge their passion. Secondly, those that may aspire to buy the vehicles featured but also want to know everything about them so they can be the go to people in their circle of friends when it comes to automotive knowledge. Because of this evo is seen by manufacturers as having real influence.

Editorial Topics
Editorial SectionsDescription
Fast fleetWhat a car or bike is like to live with is important for our readers and the fast fleet section is very popular. The editorial team run a number of manufacturer cars and bikes, but it is often the personal vehicles they own and drive that readers connect with more.
FeaturesThe most important section in evo and the one that brings people back to the magazine each month. Evo India will have around 4-5 features per month and they we will cover a number of elements across the spread of features: Group test, Twin/Single Car test, aspirational stories, iconic car/bike feature, affordable new or used, personality-driven, inspirational drive, motorsport, industry.
First drivesEssential to any new car and new bike focused magazine. While first drives will already be available on our website our readers are looking for us to provide what we think are The most important launches in the month and to offer the ‘evo’ verdict on that car or bike.
KnowledgeAutomotive products - Be it tools, helmets or performance Parts - Which are of interest to the evo reader are reviewed in the tried & tested section. Database provides a complete digest of vehicles that are considered ‘evo’ material by the editorial team complete with prices, pro's, con's and the verdict on every important car and bike on sale in India at the moment.
LuxuryEvo readership is relatively wealthy and have a keen interest in the luxury lifestyle with watches being a strong passion. Car guys with a little bit of money also tend to be watch guys. They appreciate the engineering, the quality and the precision required to make a good watch in the same way. These qualities are revered when it comes to cars and bikes.
RadarWhilst breaking news is arguably most suited to the internet, our readers still want it curated and delivered to them within the four-weekly magazine. To make it relevant, the news is more in depth and analytical than just reporting and includes in depth interviews with designers and engineers, technology and industry/ market/ motorsport comment. These are also areas where evo drives the agenda on.
the marketBuying and selling is a key aspect of the evo India reader’s life. Whether they are buying and selling in reality, or just fantasising about what next to add to the garage, understanding how much is their current vehicle worth, or comparing a group of favourite cars or bikes, the market provides an opportunity to understand buying and selling trends.

Execution Process

Steps in Execution

Step 1: Select Variables: Media Option, Ad Position, Number of Insertions and Magazine Issue Dates. 

In case you need any help with planning, please write to help@TheMediaAnt.com

VariablesSample Variable Selections
Media OptionFull Page/ Back Cover/ Gatefold
Ad PositionRegular/ Premium/ Innovative
Number of Insertions1/ 3/ 7
Magazine Issue DatesJanuary/ February/ May

Step 2: Email the filled table to help@TheMediaAnt.com or Create Package online at The Media Ant.

Step 3: We will check the ad space availability and prevailing discount at the time of booking.

Step 4: Upon confirmation of availability from our end, you need to submit the artwork and make the payment.

How do I know my ad has been placed?

Once the advertisement is printed in the Magazine. Copies of the Magazine are sent to the client once published.

Why Advertise In Evo India Magazine?

Evo India Magazine advertising provides a unique opportunity for brand owners. The Magazine itself is produced by quality publisher and is utilized by many prestigious, high-end brands to support their advertising campaigns. Evo India Magazine advertising is a proven method to target decision-makers and opinion leaders with a high-income. Evo India advertising offers multiple opportunities to target a captive audience in an uncluttered environment with inspiring advice, insights and host of fascinating features. Reach out to the decision makers and professionals across India by placing ads.

Effectiveness Of Evo India Magazine Advertising

Message Impact

Full-page Evo India Print Magazine ads rich with color and visual imagery can attract attention and enhance the visual presentation of your products. Magazines commonly use glossy finish and allow for full-color spreads. You can use bleed images or color backgrounds -- meaning have them extend all the way to the page edges, without a border -- to present a product image that really stands out.

Audience Interest

A major factor of Evo India Magazine advertising effectiveness relative to many other media is the interest of the audience. Readers typically have strong interest in the theme or topic of Evo India Magazine. Finding this close link between readers and your brand is critical to effectiveness.

Repeated Exposure

Also contributing to the effectiveness of Evo India Magazine ads is the potential for ongoing, repeated exposure. Homeowners and businesses commonly have Magazine racks or other spaces where they keep Evo India for other readers or repeat use. This gives you the potential to reach a large number of people with one copy and the same reader multiple times. Plus, since Evo India Magazine are a static medium, readers can analyze or look at your message indefinitely.

Ways In Which Evo India Magazine Deliver Engagement

  • The strong positive brand values of the Evo India Magazine can transfer onto the advertisements.
  • Because advertisements are relevant and valued, ad clutter is not a problem in Evo India Magazine.
  • Readers take action as a result of seeing advertising in Evo India Magazine.
  • Targeting with precision and without wastage is a key strength of Evo India Magazine.
  • Creative formats such as gatefolds, textures, special papers, samples, sponsorship, advertisement features (‘advertorials’), and so on can create additional impact and interaction.
  • Advertising in Evo India Magazine is a great, cost-effective way to reach an exclusive group of affluent and highly educated managers, owners, professionals and executives.
  • Tips For Evo India Magazine Branding

    • Booking the ad space earlier helps with an optimum placement.
    • Evo India Magazine is a product catalog and maintains a premium image. They have the right to reject creatives that don't abide by their aesthetic guidelines.

    How The Media Ant Can Help You

    The Media Ant is uniquely positioned to help you grow your business with highly effective, targeted print media buying. We as an advertising agency provide advertisers with the opportunity to target key professionals. Magazine advertising can be an expensive business, and that's why we take time to study you and your market to ensure that your budget is well spent. We guarantee you the best rates for Magazine advertising.

Question:

What is the difference between Bleed and Non Bleed ad?

Answer:

Bleed is an ad type where content is beyond the area which will get trimmed while binding the magazine.  Non Bleed ad is one where all content is within the safe area. 




Question:

I have just placed my first ad in a magazine. Anything that I should be aware of?

Answer:
  1. There is  a delay of upto 7 days in printing of the ad and magazines hitting the shelf
  2. You will receive hard copy of the magazine with ad within 15 days of the publication. Magazine come to us first and then we courier it to you. 

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