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Advertising in Business of Fashion Magazine

Advertising in Business of Fashion Magazine
Popular Options
Full Page

Full Page

Per Insert

Card Rate

₹ 58,000

Offer Rate

₹ 50,000
Premium Options
Double Spread

Double Spread

Per Insert

Card Rate

₹ 1,10,000

Offer Rate

₹ 1,00,000
Cover Page

Cover Page

Per Insert

Card Rate

₹ 2,50,000

Offer Rate

₹ 2,30,000
Gatefold

Gate Fold

Per Insert

Card Rate

₹ 1,75,000

Offer Rate

₹ 1,48,750
Other Options
Quarter Page

Quarter Page

Per Insert

Card Rate

₹ 25,000

Offer Rate

₹ 21,250
Bellyband

Bookmark

Per Insert

Card Rate

₹ 90,000

Offer Rate

₹ 76,500
**5% GST is applicable on the above rates
Artwork Submission : 1 Week Prior To The On Shelf Date
Booking Deadline : 2 Weeks Prior To The Publication Date
On Shelf Date : 10th of every month

Language

English

Frequency

Monthly

Area Covered

India

Cover Price

Rs. 100

Circulation

80,000

Readership

640,000

Category

Lifestyle

Circulation Breakup - Region

RegionsCirculation
North India28,800
East India26,400
West India16,800
South India8,000

Circulation Breakup - Industry

IndustryCirculation
Fashion Retailers, Store Managers, Distributors, Agents, Buying Houses, Buying Agents31,360
Fashion (Clothing, Textiles & Beauty Care) Manufacturers and Exporters22,160
Fashion Brand Owners and Marketers10,080
Academic Institutes, Students, Designers, Research Bodies6,320
Suppliers and Service Providers to the Fashion Makers and Retailers3,040
Media, Advertising and PR Agencies, Consultants2,880
Government Bodies, Trade Associations, Export Promotion Councils1,840
Malls, Plaza Developers & Managers, Potential Investors in Apparel Business1,360
Foreign Embassies, High Commissions, Consulates, Business Promotion Bodies960
The Business of Fashion is an essential magazine for fashion creative, executives and entrepreneurs. Magazine’s aim is to fill the void for an informed, analytical and opinionated point of view on the fashion business. The content is around fashion business intelligence on emerging designers, disruptive technologies and global brands that are making their mark on the industry.

Why Advertise In Business of Fashion Magazine?

Business of Fashion Magazine advertising provides a unique opportunity for brand owners. The Magazine itself is produced by quality publisher and is utilized by many prestigious, high-end brands to support their advertising campaigns. Business of Fashion Magazine advertising is a proven method to target decision-makers and opinion leaders with a high-income. Business of Fashion advertising offers multiple opportunities to target a captive audience in an uncluttered environment with inspiring advice, insights and host of fascinating features. Reach out to the decision makers and professionals across India by placing ads.

Effectiveness Of Business of Fashion Magazine Advertising

Message Impact

Full-page Business of Fashion Print Magazine ads rich with color and visual imagery can attract attention and enhance the visual presentation of your products. Magazines commonly use glossy finish and allow for full-color spreads. You can use bleed images or color backgrounds -- meaning have them extend all the way to the page edges, without a border -- to present a product image that really stands out.

Audience Interest

A major factor of Business of Fashion Magazine advertising effectiveness relative to many other media is the interest of the audience. Readers typically have strong interest in the theme or topic of Business of Fashion Magazine. Finding this close link between readers and your brand is critical to effectiveness.

Repeated Exposure

Also contributing to the effectiveness of Business of Fashion Magazine ads is the potential for ongoing, repeated exposure. Homeowners and businesses commonly have Magazine racks or other spaces where they keep Business of Fashion for other readers or repeat use. This gives you the potential to reach a large number of people with one copy and the same reader multiple times. Plus, since Business of Fashion Magazine are a static medium, readers can analyze or look at your message indefinitely.

Ways In Which Business of Fashion Magazine Deliver Engagement

  • The strong positive brand values of the Business of Fashion Magazine can transfer onto the advertisements.
  • Because advertisements are relevant and valued, ad clutter is not a problem in Business of Fashion Magazine.
  • Readers take action as a result of seeing advertising in Business of Fashion Magazine.
  • Targeting with precision and without wastage is a key strength of Business of Fashion Magazine.
  • Creative formats such as gatefolds, textures, special papers, samples, sponsorship, advertisement features (‘advertorials’), and so on can create additional impact and interaction.
  • Advertising in Business of Fashion Magazine is a great, cost-effective way to reach an exclusive group of affluent and highly educated managers, owners, professionals and executives.
  • Tips For Business of Fashion Magazine Branding

    • Booking the ad space earlier helps with an optimum placement.
    • Business of Fashion Magazine is a product catalog and maintains a premium image. They have the right to reject creatives that don't abide by their aesthetic guidelines.

    How The Media Ant Can Help You

    The Media Ant is uniquely positioned to help you grow your business with highly effective, targeted print media buying. We as an advertising agency provide advertisers with the opportunity to target key professionals. Magazine advertising can be an expensive business, and that's why we take time to study you and your market to ensure that your budget is well spent. We guarantee you the best rates for Magazine advertising.

Question:

What is the difference between Bleed and Non Bleed ad?

Answer:

Bleed is an ad type where content is beyond the area which will get trimmed while binding the magazine.  Non Bleed ad is one where all content is within the safe area. 




Question:

I have just placed my first ad in a magazine. Anything that I should be aware of?

Answer:
  1. There is  a delay of upto 7 days in printing of the ad and magazines hitting the shelf
  2. You will receive hard copy of the magazine with ad within 15 days of the publication. Magazine come to us first and then we courier it to you. 

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