Advertising in Auto Today Magazine
Popular Options
Full Page

Full Page

Per Insert

Card Rate

₹ 2,00,000

Offer Rate

₹ 1,00,000
Premium Options
Cover Page

Cover Page

Per Insert

Card Rate

₹ 4,00,000

Offer Rate

₹ 3,40,000
**5% GST is applicable on the above rates
Artwork Submission : 12th of the previous month
Booking Deadline : 10th of the previous month
On Shelf Date : 1st of every month

Language

English

Frequency

Monthly

Area Covered

India

Cover Price

200

Circulation

100,000

Readership

230,000

Category

Automobile

About Auto Today Magazine Advertising

Auto Today fills the gap of a complete monthly auto magazine. 

Facts and Figures

Readership Profile

  • Gender: Predominantly Male
  • Age: 18-44 years
  • Affluent, English reading, Urban, upwardly mobile readers
  • Brand & lifestyle conscious, tech savvy
  • Car & Bike owners, potential buyers & enthusiasts
  • Auto & allied industry professionals
  • Students of Automotive Technology and Design
  • Couples planning to buy a Vehicle
  • Decision makers and C suites of automotive and allied industry organisations
  • Age: 18-44 years
  • Affluent, English reading, Urban, upwardly mobile readers
Distribution Channels
  • Distribution through India Today Group’s robust National network targeting top 45 towns pan India
  • Multiple copy display on newsstands
  • Modern retail outlets, Airports book shops, Major book stores like Mediamart, Landmark, Crossword and Om book shop
  • Select petrol stations in key cities
  • Select car dealerships
  • Premium Plaza lounges in Delhi & Hyderabad Airports

Execution Process

Steps in Execution

Step 1: Select Variables: Media Option, Ad Position, Number of Insertions and Magazine Issue Dates. 

In case you need any help with planning, please write to help@TheMediaAnt.com

VariablesSample Variable Selections
Media OptionFull Page/ Back Cover/ Gatefold
Ad PositionRegular/ Premium/ Innovative
Number of Insertions1/ 3/ 7
Magazine Issue DatesJanuary/ February/ May

Step 2: Email the filled table to help@TheMediaAnt.com or Create Package online at The Media Ant.

Step 3: We will check the ad space availability and prevailing discount at the time of booking.

Step 4: Upon confirmation of availability from our end, you need to submit the artwork and make the payment.

How do I know my ad has been placed?

Once the advertisement is printed in the Magazine. Copies of the Magazine are sent to the client once published.

Why Advertise In Auto Today Magazine?

Auto Today Magazine advertising provides a unique opportunity for brand owners. The Magazine itself is produced by quality publisher and is utilized by many prestigious, high-end brands to support their advertising campaigns. Auto Today Magazine advertising is a proven method to target decision-makers and opinion leaders with a high-income. Auto Today advertising offers multiple opportunities to target a captive audience in an uncluttered environment with inspiring advice, insights and host of fascinating features. Reach out to the decision makers and professionals across India by placing ads.

Effectiveness Of Auto Today Magazine Advertising

Message Impact

Full-page Auto Today Print Magazine ads rich with color and visual imagery can attract attention and enhance the visual presentation of your products. Magazines commonly use glossy finish and allow for full-color spreads. You can use bleed images or color backgrounds -- meaning have them extend all the way to the page edges, without a border -- to present a product image that really stands out.

Audience Interest

A major factor of Auto Today Magazine advertising effectiveness relative to many other media is the interest of the audience. Readers typically have strong interest in the theme or topic of Auto Today Magazine. Finding this close link between readers and your brand is critical to effectiveness.

Repeated Exposure

Also contributing to the effectiveness of Auto Today Magazine ads is the potential for ongoing, repeated exposure. Homeowners and businesses commonly have Magazine racks or other spaces where they keep Auto Today for other readers or repeat use. This gives you the potential to reach a large number of people with one copy and the same reader multiple times. Plus, since Auto Today Magazine are a static medium, readers can analyze or look at your message indefinitely.

Ways In Which Auto Today Magazine Deliver Engagement

  • The strong positive brand values of the Auto Today Magazine can transfer onto the advertisements.
  • Because advertisements are relevant and valued, ad clutter is not a problem in Auto Today Magazine.
  • Readers take action as a result of seeing advertising in Auto Today Magazine.
  • Targeting with precision and without wastage is a key strength of Auto Today Magazine.
  • Creative formats such as gatefolds, textures, special papers, samples, sponsorship, advertisement features (‘advertorials’), and so on can create additional impact and interaction.
  • Advertising in Auto Today Magazine is a great, cost-effective way to reach an exclusive group of affluent and highly educated managers, owners, professionals and executives.
  • Tips For Auto Today Magazine Branding

    • Booking the ad space earlier helps with an optimum placement.
    • Auto Today Magazine is a product catalog and maintains a premium image. They have the right to reject creatives that don't abide by their aesthetic guidelines.

    How The Media Ant Can Help You

    The Media Ant is uniquely positioned to help you grow your business with highly effective, targeted print media buying. We as an advertising agency provide advertisers with the opportunity to target key professionals. Magazine advertising can be an expensive business, and that's why we take time to study you and your market to ensure that your budget is well spent. We guarantee you the best rates for Magazine advertising.

Question:

What is the difference between Bleed and Non Bleed ad?

Answer:

Bleed is an ad type where content is beyond the area which will get trimmed while binding the magazine.  Non Bleed ad is one where all content is within the safe area. 




Question:

I have just placed my first ad in a magazine. Anything that I should be aware of?

Answer:
  1. There is  a delay of upto 7 days in printing of the ad and magazines hitting the shelf
  2. You will receive hard copy of the magazine with ad within 15 days of the publication. Magazine come to us first and then we courier it to you. 

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